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PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.

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Forsman & Bodenfors New York Launches Campaign to Help Bystanders Stop Asian Hate

Informational posters turn simple outreach into major intervention.

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HipDot Launches a Clueless-Inspired Makeup Collection for Aspiring Bettys and Baldwins

It wasn’t very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese’s. Now, the beauty brand has launched a set that makeup enthusiasts and ’90s teen comedy [...]

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Are You the Next Mayo Man? Kraft Looks for a New Face for the Brand

What Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft.

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Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Food & Beverage

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]

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What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About Working With Creators

Agency 72andSunny's partnership with animators and artists shows the value in getting out of the way.

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

The commercial spaceflight underdog will run ads around the episode's YouTube clips.

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How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music [...]

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For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood

#ItsNotAllRoses salutes the messy parenting moments that are invisible on social media.

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Willy Wonka Gets a Better Digital Workflow in Nostalgic ServiceNow Ad

Even a globally renowned candymaker has to reconsider his business model occasionally.

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Roger Federer Tries Giving De Niro an Offer He Can’t Refuse in New Swiss Tourism Ad

Roger Federer tries to give Robert DeNiro an offer he can't refuse in a new Swiss Tourism ad, the first since the tennis player became the agency's ambassador.

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Reform Alliance and Droga5 Spotlight Unjust Probation Violations in Heartbreaking PSA

Creative

'Give Life Back' looks at how small things can result in unfair punishments.

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This Insurance Company Uses Film Posters to Clarify Confusing Policy Lingo

AdFreak

It's a bird! it's a plane! It's ... The Underwriter!

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7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

Creative

Directed by Harmony Korine, 'Take It to Eleven' brings some fun to the parking lot.

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LinkedIn Tells the Story of a Man and His Plant as They Job Hunt

LinkedIn tells the story of a man and his plant job hunting as the U.K.'s lockdown begins to ease and ``green shoots'' emerge.