Ikea Is Using Brain Activity Data to Determine If You’re Worthy of Its Artwork

Affinity becomes currency in the retailer’s tech-driven stunt.

Kristen Bell Vouches for Spindrift (Again) in Sparkling Water Brand’s Latest Campaign

The brand appeals to health-conscious consumers with help from the actress.

Lil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experience

A successful scan reveals behind-the-scenes footage in this mobile site from Mother New York.

Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The movie's site links to a subreddit that's controlled by users, not studio execs.

Toys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our Oceans

DDB Paradais and advocacy group Dream Pack urge audiences to 'Stop The Killing.'

To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer Ads

14 Hands gives brands a run for their money.

Virgin Voyages Hid 50 Posters Around London. Find One, and You’ll Get Into a VIP Event

Mother New York based the design on Shackleton's famous (but most likely mythical) recruitment ad.

These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises

Agency BETC/Havas perfectly promotes Fox's 'The Passage' with light-sensitive, short-lived outdoor ads.

Ikea’s Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

But don't worry, the classic icon isn't going away in the process.

This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting)

It’s a major hit in India.