The WE ❤️NYC Campaign Isn’t Getting Much Love
A new WE ❤️NYC logo created for a post-pandemic resurgence campaign has received negative reviews since its debut.
PETA Made a Children’s Puppet Show With a Dark Message About Fashion
PETA parodies a classic children's TV show to persuade people to stop wearing animal-based products.
Stella Artois’ Chief Marketer on the Brand’s New Direction Around Authentic Connections
Marcela Garcia, vp of marketing, talks about her plans for building a 'modern premium' focus.
Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases
Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show.
Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of [...]
Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up
The whimsy of its famed screensaver comes to life to showcase expanded Best Buy partnership.
Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short
Taking notes from the artists and creatives of yesteryear can ignite the unique thinkers of the next generation. Channeling the sense of joy that can come from identifying with trailblazers [...]
Robert Downey Jr. Takes On New Heroic Role as Cybercrime Fighter for Aura
The funny 2-minute spot kicks off a multi-year partnership with the actor.
Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze
Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.
Tightrope Walker Drinks a Cup of McCafé At Home at 7,316 Feet in Record Breaking Stunt
Alexander Schulz broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald House Charities and Keurig Dr Pepper’s McCafé [...]
How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut
With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.
Kraft Dinner Apologizes for ‘Fork Up’ in Spoon-Friendly Campaign
AOR Rethink helps the brand appeal to Canadian 'spoon eaters.'
Demons From Diablo IV Take Over a French Cathedral
A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the Diablo IV’s cosmic conflict by covering a deconsecrated gothic cathedral in France [...]
Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors
Prime Video, official broadcaster of Ligue 1, wanted to elevate the quality of the French soccer league.
Smartwater Wants You to Take Things to the Next Level With New Product Launch
Showing that Smartwater is just water, only elevated, is the premise of these works from VMLY&R