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LG’s Stunning, Ethereal New Ad for OLED Screens Aims to ‘Light Up Your World’

Vivid spot by The&Partnership aims to drive global brand awareness.

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Litter-Robot and Todrick Hall Team Up for New Music Video “We Don’t Scoop”

The video begins with Hall telling the tale of meeting his cat and falling in love—but feeling dismayed at the task of changing her litter box day after day.

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Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’

Galaxy's versatility is on display in Samsung's new collaborative smartphone ad.

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Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Packaging Design

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

An 'equal' button played audio messages from women leading in the gaming industry.

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The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother’s Day Gifts

It’s called the "Pretend Like Face," according to a new ad.

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McDonald’s Champions Its Breakfast As the Best Meal of the Day in This Relatable Ad

Lovely and humorous spot by Leo Burnett celebrates hash browns and McMuffins as “breakfast, done properly."

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Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

Automotive

New campaign from Grey puts an existential spin on an auto advertising trope.

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Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

The bilingual script featuring English and Italian heightens the primary themes of multicultural collaboration and the essential healing powers of a great meal, especially one prepared with effort and love.

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Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

The emotional spot shows a light at the end of the tunnel.

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Top Women Athletes Send Inspiration to Their Younger Selves for AT&T’s Equity Initiative

The Colleen Puglisi-directed ad is structured as a supportive, inspiring letter to the girls who would become these groundbreaking women.

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Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

Petco and creative agency of record Droga5 say that our pets are just like us.

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Diesel’s Toothy New Ad: Eye-Catching Or Nightmare-Inducing? You Decide

The fashion brand debuts throwback collection with 'Fake Smiles.'

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7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

As expected (and intended), the move sparked a bit of confusion among fans who didn't quite draw a connection between the dramatic shift and the calendar.

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Ad Tells the Story of Real Refugee Children Through Their Most Cherished Possessions

Spot for Save the Children Worldwide by VMLY&R marks the 10th anniversary of the Syrian crisis.