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Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform.
Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, “Worth More.”
The new tagline builds on the well-known and long-running Stella Artois campaign, “Reassuringly Expensive,” which boasted of the lager’s higher price to demonstrate its distinctive quality and taste compared to other beers.
With “Reassuringly Expensive,” Stella Artois helped define marketing for the international premium beer segment.
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