Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads
Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.
Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta
Each playlist has been curated to last as long as the ideal cooking time.
Retailers Walk a Fine Line on Vaccine
What message will satisfy shoppers?
In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest
The ad's only hint is that his name is Matthew.
Dollar General to Pay Hourly Workers to Receive Vaccine
Dollar General said its top priority during the Covid-19 pandemic was and is to ensure the health and safety of its employees, customers and local communities, and incentivizing employees to [...]
Where Taco Bell’s Potato CEO Failed
Taco Bell's potato CEO video missed the mark in one significant way.
Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser
It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]
Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)
The story behind a very weird year-end marketing stunt.
Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis
The piece is live today in Grand Central Terminal's Vanderbilt Hall.
If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
British brand Allplants continues the judgment-free tone of marketing around Veganuary.
Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option
The brand hits shelves this week, supported by a national TV ad.
Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It’s Named After Him
The Canadian crooner keeps the joke going, from a 2019 Super Bowl ad to a 2021 brand collaboration.
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why
Analyzing the Burger King and GM rebrands.
Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment
Surprisingly wholesome ad promotes brand's restoration of national park trails.