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How to Get Jay-Z to Invest in Your CPG Startup

I'm With the Brand

Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.

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Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program

'Space for Her' aims to close the gender gap in STEM.

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Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown

Food & Beverage

The program is ramping up its efforts as people’s social lives begin to resume after more than a year of Covid-19 restrictions.

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Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.

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Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n

Plant-Based Products

The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems.

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Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants

Plant-Based Products

The plant-based brand used Subway's tuna PR debacle as marketing stunt fodder.

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Saweetie Taps In for McDonald’s Next Famous Orders Meal

The rap star brings her eye for experimentation to the Golden Arches.

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Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

Entering an emerging category, the brand is taking more cues from luxury than its spirited predecessors.

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Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand

The brand and Ogilvy cooked up a meaty tune for TikTok and YouTube.

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Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make

The Pizza Hut U.K. campaign promotes three new Beyond Meat menu items.

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Burger King Cracks the Mystery of why Athletes Bite Their Medals

Food & Beverage

For the 2020 Tokyo Games, Burger King Belgium is offering people a free Whopper for every bite on a medal.

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KFC Promises to Be Kind to Chickens Before Making Them Finger-Lickin’ Good

Food & Beverage

The fast-food brand promotes its commitment to chicken welfare.

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Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars

The chain, launching its first take on the bite-sized product, is donating the equivalent of 1 million nuggets to a food bank.

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Chicken Nuggs With a Side of Simulation

How the young entrepreneur doesn't just "check boxes" on this episode of I'm With the Brand.

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Do Dogs Run on Dunkin’? The Chain Is Expanding its Charitable Partnership With Bark

Food & Beverage

With a new dog-toy product launch and pup-friendly menu item, they're amping up supply to meet demand.