Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign
The brand wants everyone to know it makes more than just Greek yogurt.
Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad
Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.
Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’
Cookshop is adding episodes, functionality and product integrations.
Popeyes Trolls Taco Bell With ‘TikTurial’ for Turning Its Chicken Sammie Into a Taco
The Southern chain sets its sights on Taco Bell.
The McBride Sisters Built a Wine Brand in Their Own Way
"The greatest function of diversity is innovation."
IHOP Appoints Kieran Donahue as New Chief Marketer
Her 20+ years of experience in the hospitality industry include stints at Marriott and Hilton.
Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars
The chain is giving an iconic menu item its own specialty twist.
Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can
Bright, energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator.
Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year
The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.
Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising
Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.
Popeyes Finds Bigger Fish to Fry—Literally—With Newest Menu Addition
The fast-food chain is hoping it skyrockets to popularity like its chicken sandwich.
Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL
Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most [...]
King’s Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri
The Mayor of Flavortown tapped to raise brand's national profile as well as the baker’s various breads.
With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name
Using little more than half a logo, Leo Burnett highlights home delivery.
Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign
Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.