Because of its persuasion powers, food and beverage marketing is big business. This page highlights news and trends or standout campaigns in the food and beverage vertical -- we've got all sides of food and beverage advertising covered. We feature some of the best creative work by marketers in the industry, case studies and data on fast food consumption, and the best food ads of all time. See what the food industry's most prominent players unveil in their latest food and drink advertising and much more on Adweek's food and drink advertising page.
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Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s

The hit single 'Buy U a Drank' gets a remix to promote the return of a summery menu item.

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Pepsi Releases Summer Campaign Featuring Bad Bunny

The ad promotes the offer of free streaming access for three months to Apple Music.

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Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans

Heinz turned to Reddit, TikTok and Instagram to find stories about the devotion consumers have for the 150-year-old brand.

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Unilever’s Top Marketer Conny Braams Exits After 33 Years in the Business

Braams was the Dove and Persil owner’s first ever chief digital and commercial officer

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Cold Coffee STōK and Betty Buzz Join Wrexham AFC’s Fairytale Rise as Sponsors

The partnership with STōK will extend beyond the stadium naming, with the brand also sponsoring the team’s first American tour.  

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Brave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation

Kraft Heinz's Diana Frost on growth strategies and learning from failures.

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Whitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign

The actor, comedian and podcaster busts a recycling myth for Liquid Death.

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This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family

Thai franchise Five Star Chicken hijacked TikTokers' accounts to send at timely message to Gen Z

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Lipton Debuts Its First Boozy Tea Amid a Crowded Canned Cocktail Market

New ads, under the tagline 'Your cup of (hard) tea,' say it's an obvious move for the legacy brand to add a 5% alcohol kick to its flagship beverage.

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McDonald’s Creates Product Placement Hunt in Movie Scenes

The campaign promotes the fast food brand's delivery service in The Netherlands.

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Oscar Mayer’s Iconic Wienermobile Gets a New Name After 100 Years

Oscar Mayer's iconic Wienermobile is rebranding to introduce a new recipe.

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The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash

Plus, how to understand the needs of consumers to drive brand growth.

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Kids Share Their Confusing Times as Burger King Campaign Returns

The third entry in the series continues to promote the fast food chain's plant-based menu items.