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Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign

CPG & Grocery

The brand wants everyone to know it makes more than just Greek yogurt.

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Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad

Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.

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Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

Cookshop is adding episodes, functionality and product integrations.

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The McBride Sisters Built a Wine Brand in Their Own Way

"The greatest function of diversity is innovation."

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IHOP Appoints Kieran Donahue as New Chief Marketer

Her 20+ years of experience in the hospitality industry include stints at Marriott and Hilton.

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Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

The chain is giving an iconic menu item its own specialty twist.

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Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Bright, energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator.

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Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.

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Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

Beer, Spirits & Cannabis

Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.

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Popeyes Finds Bigger Fish to Fry—Literally—With Newest Menu Addition

Food & Beverage

The fast-food chain is hoping it skyrockets to popularity like its chicken sandwich.

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Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL

Food & Beverage

Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme. Today, McDonald’s became the most [...]

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King’s Hawaiian Rolls Out Year-Long Marketing Alliance With Guy Fieri

Food & Beverage

The Mayor of Flavortown tapped to raise brand's national profile as well as the baker’s various breads.

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With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name

Using little more than half a logo, Leo Burnett highlights home delivery.

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Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Packaging Design

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.