How to Get Jay-Z to Invest in Your CPG Startup
Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.
Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program
'Space for Her' aims to close the gender gap in STEM.
Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown
The program is ramping up its efforts as people’s social lives begin to resume after more than a year of Covid-19 restrictions.
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.
Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n
The brand is the latest plant-based protein marketer to exploit Big Meat's supply problems.
Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants
The plant-based brand used Subway's tuna PR debacle as marketing stunt fodder.
Saweetie Taps In for McDonald’s Next Famous Orders Meal
The rap star brings her eye for experimentation to the Golden Arches.
Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign
Entering an emerging category, the brand is taking more cues from luxury than its spirited predecessors.
Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand
The brand and Ogilvy cooked up a meaty tune for TikTok and YouTube.
Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make
The Pizza Hut U.K. campaign promotes three new Beyond Meat menu items.
Burger King Cracks the Mystery of why Athletes Bite Their Medals
For the 2020 Tokyo Games, Burger King Belgium is offering people a free Whopper for every bite on a medal.
KFC Promises to Be Kind to Chickens Before Making Them Finger-Lickin’ Good
The fast-food brand promotes its commitment to chicken welfare.
Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars
The chain, launching its first take on the bite-sized product, is donating the equivalent of 1 million nuggets to a food bank.
Chicken Nuggs With a Side of Simulation
How the young entrepreneur doesn't just "check boxes" on this episode of I'm With the Brand.
Do Dogs Run on Dunkin’? The Chain Is Expanding its Charitable Partnership With Bark
With a new dog-toy product launch and pup-friendly menu item, they're amping up supply to meet demand.