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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.

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Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta

Food & Beverage

Each playlist has been curated to last as long as the ideal cooking time.

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Retailers Walk a Fine Line on Vaccine

What message will satisfy shoppers?

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Dollar General to Pay Hourly Workers to Receive Vaccine

Dollar General said its top priority during the Covid-19 pandemic was and is to ensure the health and safety of its employees, customers and local communities, and incentivizing employees to [...]

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Where Taco Bell’s Potato CEO Failed

Taco Bell's potato CEO video missed the mark in one significant way.

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Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser

It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]

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Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)

The story behind a very weird year-end marketing stunt.

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Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

The piece is live today in Grand Central Terminal's Vanderbilt Hall.

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If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You

Plant-Based Products

British brand Allplants continues the judgment-free tone of marketing around Veganuary.

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Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

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Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It’s Named After Him

The Canadian crooner keeps the joke going, from a 2019 Super Bowl ad to a 2021 brand collaboration.

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Retail M&A Grew in 2020, With More Deals Expected in 2021

Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.

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Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why

Analyzing the Burger King and GM rebrands.

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Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment

Ad of the Day

Surprisingly wholesome ad promotes brand's restoration of national park trails.