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    Pringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn

    Pringles is giving its iconic can a morbid Halloween twist this year.

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    Chipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal

    Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.

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    5 Marketer Moves In October So Far: Red Lobster, Rocket Companies, and More

    A roundup of the biggest marketing leadership moves from the month so far.

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    Brian Niccol On Starbucks’ Food Ambitions, Weeks Before Chipotle Takeover Speculation

    In an interview with ADWEEK, the CEO said Starbucks is 'pretty darn good' at breakfast. The afternoon is another story.

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    Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on Sports

    The candy maker returns to the Big Game after a successful debut in 2026.

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    7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy

    Ibrahim Khan on turning the holiday into a global brand moment.

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    Brian Niccol Reveals the Next Era of Starbucks

    The CEO's turnaround strategy is working. But the biggest test lies ahead.

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    Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love

    Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.

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    Inside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman

    How the cafe chain works with agencies, a PSL for every season, and more insights.

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    Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter

    Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.

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    Twix Doubles Down on Hallowmas, Bringing Back Zombie Claus for More Fright and Cheer

    Twix brings back Zombie Claus for Hallowmas, starting with a Subway Takes appearance.

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    Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs

    The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.

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    McDonald’s Wants to Build a $1 Billion Ad Business

    The fast-food giant is selling ads in its app and on kiosks.

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