How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy
Nutter Butter's Instagram activity has been so offbeat that some fans thought it was a parody—but it's all part of a bigger strategy.
3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement
Marketing leaders from Arby's, Dunkin' and Sonic share their playbook for earning consumer trust.
To Dine For Podcast: Restaurateur and Author Will Guidara
Host Kate Sullivan is joined by Will Guidara, the former owner of Make It Nice, the hospitality group covering fine dining to fast casual.
Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes
The media company pairs athletes with Applebee's and Pup-peroni without making just another celebrity ad.
Denny’s Dishes Up AR Technology With Release of New Menu
The diner chain follows up on the release of the "It's Diner Time" brand platform.
Stella Artois’ Chief Marketer on the Brand’s New Direction Around Authentic Connections
Marcela Garcia, vp of marketing, talks about her plans for building a 'modern premium' focus.
Magnolia Bakery Takes Flight With Monos for Limited Edition Luggage Collection
The new partnership furthers the famed shop's visual identity amid brand expansion.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Denny’s Doubles Down on Being ‘America’s Diner’ With Updated Marketing Campaign (and Free Coffee)
The new tagline comes from in-house agency Create, coinciding with Denny’s 70th year of operation, though it will continue beyond 2023.
Tightrope Walker Drinks a Cup of McCafé At Home at 7,316 Feet in Record Breaking Stunt
Alexander Schulz broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald House Charities and Keurig Dr Pepper’s McCafé [...]
How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut
With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH.
Kraft Dinner Apologizes for ‘Fork Up’ in Spoon-Friendly Campaign
AOR Rethink helps the brand appeal to Canadian 'spoon eaters.'
McDonald’s Channels Wednesday Addams to Promote Its Home Menu
The campaign will run in Romania featuring chess champion 'Maria.'
Smartwater Wants You to Take Things to the Next Level With New Product Launch
Showing that Smartwater is just water, only elevated, is the premise of these works from VMLY&R