McDonald's Fuels Celebrity Gossip With a Contract for Nugget Sharing

The Pre-Nug Agreement campaign sparked wedding rumors for Love Island star Millie Court

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Food sharing etiquette can be a challenge for couples and friends alike. McDonald’s U.K. and agency Leo Burnett are playing up that drama by introducing a “Pre-Nug Agreement” for sharing nuggets fairly.

A four-minute film, directed by Tom Speers through production company Smuggler, features reality TV show-style interviews with four duos who have decided to promise to share their Chicken McNuggets together forever.

The goofy spot runs the gamut of genre archetypes, with revelations of infidelity, a senior couple looking to rekindle their spontaneity, two longtime friends dealing with concerns about a new girlfriend coming between them, and a sharing relationship that seems doomed to fail.

The ad directs consumers to McDonald’s Instagram account, where they can use a filter to sign their own Pre-Nug Agreement and share it on Instagram Stories from April 5-12 to be entered in a sweepstakes awarding 4,000 MyMcDonald’s Rewards points through the app.

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