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McDonald’s late-night hours make it a go-to spot for a meal after a movie, concert, party or late shift, but a playful campaign positions the chain as a feel-good solution to an unsatisfying fancy dinner.
The “After-Dinner Dinner” campaign, created by agency FP7 McCann Dubai for McDonald’s UAE, shows off stereotypical tasting menu dishes with smoke and microgreens, followed by bad reviews complaining about small, overpriced portions. Gold lettering, juxtaposed with faux CCTV footage showing dressed-up customers ordering at the counter, presents McDonald’s as a solution for “when fine dining leaves you with an empty wallet and an empty stomach.”
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