Few brands employ PSAs as a viable marketing strategy when developing their marketing and advertising campaigns. However, this method not only generates awareness about important issues but can also help brands achieve their marketing goals when used strategically. A strong PSA can propel a brand into the public eye and inform audiences that previously didn't notice. Simply put, PSAs provide opportunities to showcase and gain exposure for a worthy cause to tell the world more about your own brand's ideals. Adweek’s writers have put together a PSA category to provide marketing and industry professionals with more insight into how top brands utilize PSAs. Don't miss this category's PSAs from brands and agencies from around the world.
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Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

Drawing on stories from real kids in war-torn regions, creatives wanted to retell their experiences “with the respect they deserve."

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NHL Legend Tells a ‘Concussion Story’ About Domestic Violence

The campaign points out that for every NHL concussion, more than 7,000 women in Canada are estimated to suffer the same injury at the hands of an intimate partner.

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‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women

At the heart of the work is a 2,000 page 'bible' to demystify female behavior.

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John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA

VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes.

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Rebel Wilson Causes Chaos in Concussion Awareness Now PSA

The campaign warns that brain injury can come from even mundane accidents.

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Achievement Unlocked: How Chevrolet Is Gamifying Public Service

Canada's Good Deeds Cup encourages youth hockey players to give back to their communities.

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Veganuary Recruits 300-Plus Brand Partners and Drops an ’80s-Style PSA for Its 2023 Campaign

The nonprofit group also launches its first podcast and YouTube series.

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Teens Give Up Their Mental Health for a Pack of Cigarettes in FDA Spot

The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate [...]

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Mischief and ConnectRN Urge Burned Out Nurses to ‘UnResign’

The multichannel campaign puts a spotlight on the silent suffering of the unsung heroes of health care.

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This Chilling PSA Urges Americans to Take Action Against Gun Violence This Holiday Season

DDB agency Rodgers Townsend created an ad "The Greatest Gift" for March For Our Lives and aims to create a moment of holiday pause as a way to raise awareness [...]

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These Santas Want to Change How Society Treats People All Year

This powerful ad campaign highlights discrimination and the need for lasting change.

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This PSA Switches Its POV to Send a Startling Message About Gender-Based Violence

In an effort to highlight the systemic and societal issues that lead to gender-based violence, White Ribbon launched a new campaign, “I Knew All Along,” that demonstrates a new father’s [...]

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Publicis Groupe’s ‘Holiday Wishes’ Film Spotlights Important Cause

The annual release to the network's staff featuring bosses Sadoun and Lévy acts more as a PSA this year