NGO Sea Shepherd Brazil and Wieden+Kennedy São Paulo have formed a supergroup of heavy metal and punk rock musicians to draw attention to the dangers that heavy metals like arsenic and mercury pose to fish and the people who eat them.
Megadeth drummer Dirk Verbeuren joins a group of Brazilian musicians including Dead Fish lead singer Rodrigo Lima and Ratos de Porão bassist Juninho Sangiorgio in the Heavy Metals, which launches with the single “Metal Cycle.”
Recorded in both English and Portuguese, the song and its colorful music video made by British studio Fromm demonstrates how pollution poisons the entire marine food chain.
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