For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed.
Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK’s Advertising HQ event.
Hirsch runs every potential partner through a few filters: whether she’s an organic fan, whether she has tried the product herself, and whether her audience would find it genuinely useful. Turning down a deal is not painful, she added, because she believes another opportunity will follow.
“I’m thinking about my audience, like, ‘Wait, they would love this,’” Hirsch said.
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