Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.
Using Attention Metrics, Publishers Aim to Prove Their Ads Work
The measurement framework helps to tie brand marketing to outcomes better.
Axios Local Slows Its Rapid Expansion After Missing Revenue Goals
The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.
With Help From Succession, New York Magazine Tops 1 Million Email Subscribers
The publisher has used pop-up, subscriber-only newsletters to boost retention.
The New York Times Unveils Its Stand-Alone Audio App
The product is its latest bid to retain digital subscribers.
Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch
In the first quarter, 53% of programmatic payments were late.
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
There is no deadline for supply-side partners to adopt the new standards—yet.
Condé Nast Unveils Expanded Digital Video Slate During NewFronts
The media company is also growing its portfolio of experiential franchises, such as Vogue World.
One Year After Removing Its Paywall, Quartz’s Traffic Continues to Drop
The publisher has struggled under its new G/O Media ownership.
Mansueto Ventures Executive Arrested for Embezzling From the Company
The head of HR for Inc. and Fast Company has been fired following an internal investigation.