Portrait of Mark Stenberg

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies. Before joining Adweek Mark was a reporter for Business Insider.

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Paramount Hires a Bank to Explore the Sale of VidCon

Social Commerce

Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.

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Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch

Publishing News

The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.

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How Hodinkee’s Big Bet on a Watch Business Backfired

Publishing News

After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy. 

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Spotify’s Plan to Monetize Live Events

Events

The new offering will enable brands to integrate with Spotify's expanding slate of events.

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G/O Media Is Selling The A.V. Club and The Takeout

Merger & Acquisition News

ADWEEK reported in January G/O Media was looking to sell off its portfolio.

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Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Media News

The politically charged nature of Splinter's content comes with ad revenue monetization challenges.

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Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated

Merger & Acquisition News

It was roundly understood that the core business of Sports Illustrated has not been profitable for years

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NowThis Combines With Accelerate Change Portfolio to Become NowMedia

Social Media

The network of NowThis and the eight other publishers in the Accelerate Change portfolio will have a total monthly reach of 190 million.

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PMC Will Sell Vox Media Ad Inventory in Canada

Publishing News

The partnership comes one year after PMC invested $100 million in Vox Media.

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Publisher GMG Reimagines Experiential With Its Events for Content Model

Experiential Marketing

The novel concept, tied to buzzy cultural moments, combines influencer marketing with branded content.