Pay to Play: Focus Turns to How Platform Verification Subscriptions Impact Reach
Maintaining visibility online has gotten pricier.
With Help From Succession, New York Magazine Tops 1 Million Email Subscribers
The publisher has used pop-up, subscriber-only newsletters to boost retention.
Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
Bloomberg Media’s CEO on Exiting the Programmatic Open Marketplace and Top 2023 Priorities
In its most recent quarter, Bloomberg Media reported a 25% increase in total advertising revenue.
Publishers Enter ‘a Year of Uncertainty’ With Concerns of News Avoidance and Subscription Fatigue
There's a strong focus on publisher subscriptions and membership, report finds.
How HBR Becomes More Valuable in Times of Economic Distress
The 100-year-old publisher has topped 116,000 digital subscribers since launching a new subscription model in 2019.
How Defector Media Turned Its Hit Podcast Into a 7% Bump in Subscribers
Normal Gossip has generated 2,500 subscriptions since May.
TechCrunch Sees 142% Uptick in Subscriptions, 82% Rise in Events Revenue
The publisher has grown both businesses by honing its subscription pipeline.
Inside The New York Times’ Plan to Bring Ads to The Athletic
Beginning Monday, The Athletic will feature ads for the first time in its six-year history.
Medical Publisher Stat Tops 30,000 Subscribers and Nears $20 Million in Revenue
The uptick is accompanied by an expanded slate of community-centric events.
As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure
Subscription and advertising channels have been active for decades, but they are forcing media owners to revamp organizational structure.
Subscription Platform Zuora to Acquire Zephr in $44 Million Deal
Zephr will bring its dynamic paywall technology to the subscriptions company.
Hitting a Brick Paywall: Publishers Should Be Wary of Subscription-Only Revenue Models
A third of U.S. consumers feel overwhelmed by the number of subscriptions to manage.
How Dirt Uses NFTs to Close the Loop Between Commerce and Subscriptions
The blockchain based publisher has generated roughly $90,000 in one year by selling NFTs.
How Le Monde Plans to Net 150,000 English-Speaking Subscribers by 2025
The U.S. is the largest non-French market for the publisher.