With Help From Succession, New York Magazine Tops 1 Million Email Subscribers

The publisher has used pop-up, subscriber-only newsletters to boost retention

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership—as Succession’s Kendall Roy might say—go supersonic.

The publisher, which topped 1 million subscribers across its 30 email products in December, has achieved its growth through a multifaceted strategy: one that blends traditional newsletters with five subscriber-only pop-ups. These pop-ups include its popular new offering, Succession Club, a weekly analysis of the most recent episode of Succession, featuring writers from across the New York Magazine ecosystem.

Combined,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in