The nationwide program—now in almost 30 markets—generated $8.6 million in 2022.
The publisher has used pop-up, subscriber-only newsletters to boost retention.
Its 7-Day Happiness Challenge cashed in on a wave of New Year’s resolutions.
In their bid to monetize email, publishers risk repeating the errors of the open web.
The newsletter publisher aims to bring premium ads to the inbox.
The publisher is on pace to grow revenue 66% year over year.
The publisher has also hired a Washington Post executive to oversee revenue.
The premium product is an ambitious experiment for the publisher.
A solid strategy will strengthen first-party relationships when they're needed most.
Brands can take advantage of sponsorship opportunities across the app and a total of 11 titles.
Talent-centric exclusives have increased Odd Lots open rates by 50%.
The newsletter-based program has attracted 350,000 subscribers in four months.
The newly christened West Wing Playbook accrued 100,000 subscribers in three months.
Substack is giving $1 million in grants to local journalists.
It uses these hosting fees to finance its product development and underwrite the salaries of its 21 employees, who have all worked remotely since joining.