Bloomberg Media Experiments With Subscriber-Only Content to Boost Retention
Talent-centric exclusives have increased Odd Lots open rates by 50%.
Axios Local Is on Pace to Generate Up to $5 Million This Year
The newsletter-based program has attracted 350,000 subscribers in four months.
How This Capsule Newsletter From Politico Graduated to Its Permanent Roster
The newly christened West Wing Playbook accrued 100,000 subscribers in three months.
Newsletter Platform Substack Goes Local
Substack is giving $1 million in grants to local journalists.
Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue
It uses these hosting fees to finance its product development and underwrite the salaries of its 21 employees, who have all worked remotely since joining.
The New York Times to Writers: Check With Us Before You Start a Newsletter
What to make of The New York Times' newsletter policy for staff.
The Information Launches Newsletters to ‘Super-Serve’ Readers and Deeply Report on Niche Areas
The San Francisco-based tech outlet now has a total number of five newsletter offerings.
How COVID-19 Is Impacting Advertising in Publisher Newsletters
As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, [...]
Email Marketing Is a Game — Now More than Ever
Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience [...]
4 Ways to Thrive in a Changing Publishing Ecosystem
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]
Are You Missing the Email Opportunity?
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]
Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. [...]
10 Keys to Digital Success in 2020 (Part 2)
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
Digital Publishers Need a Revenue Revolution
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. [...]
3 Ways Publishers Are Using AI to Meet Reader Expectations
Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to [...]