The premium product is an ambitious experiment for the publisher.
A solid strategy will strengthen first-party relationships when they're needed most.
Brands can take advantage of sponsorship opportunities across the app and a total of 11 titles.
Talent-centric exclusives have increased Odd Lots open rates by 50%.
The newsletter-based program has attracted 350,000 subscribers in four months.
The newly christened West Wing Playbook accrued 100,000 subscribers in three months.
Substack is giving $1 million in grants to local journalists.
It uses these hosting fees to finance its product development and underwrite the salaries of its 21 employees, who have all worked remotely since joining.
What to make of The New York Times' newsletter policy for staff.
The San Francisco-based tech outlet now has a total number of five newsletter offerings.
As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, [...]
Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience [...]
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]
As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. [...]