David Cohen is the freelance editor at ADWEEK. He has been covering Facebook, Instagram, Twitter, Snapchat and the digital industry as a whole since 2009. He previously served as editor of AllFacebook and SocialTimes. David graduated from New York University and previously held positions with Broadcasting and Cable and Multichannel News.
National Vision Sees an AOR in VML
National Vision Holdings chose VML as its agency of record.
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Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report
More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI [...]
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Michon Martin Takes the CEO Reins at R&R Partners
Billy Vasilliadis is shifting to a chairman role at R&R Partners and ceding the CEO chair to current president Michon Martin.
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With No Deal in Place, Perplexity Details Plans for TikTok
AI-powered search engine Perplexity has no reported agreement of any kind in place with embattled video-sharing app TikTok.
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X Reportedly Rebounds to $44 Billion Valuation
The valuation of X rebounded from below $10 billion at one point to Elon Musk’s original purchase price of $44 billion, the Financial Times reported.
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PepsiCo to Acquire Poppi for $1.95 Billion
PepsiCo added to its growing portfolio of healthier brands.
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Laura Jones Promoted to Global CEO at BAV Group
VML’s BAV Group promoted Laura Jones to global CEO from chief strategy officer.
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Madison Reed Appoints Sheila Shekar Pollak as CMO
Former top marketer Brad Lande-Shannon will now focus on the chief people officer remit.
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Omnicom’s Kelly Metz to Lead Investment at Spark Foundry
park Foundry added two executives to its investment practice, as well as a global chief design officer.
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Marc Lore’s Wonder Acquires Tastemade to Build an Advertising Business
The deal reportedly cost $90 million.
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