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How to Translate Marketing Efforts into Business Objectives

As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them [...]

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Global Ads Head Carolyn Everson Leaves Facebook After More Than 10 Years

C-Suite

Nicola Mendelsohn will be her interim replacement.

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Cara Sylvester on Embracing Her New Role as Target’s Head of Marketing

She protects a brand that has gained $9 billion of market share in 2020.

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6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic

Executives from Square, Rolling Stone, Belvedere, and more share their advice on The Business of Marketing podcast

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Facebook Taps Marne Levine as Chief Business Officer, David Fischer’s Successor

She joined the company in 2010 and also served as Instagram’s first COO.

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How BIC Drives Innovation in the Face of Disruption

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.   But how do you take a legacy brand like BIC, whose core business is making pens, lighters and disposable shavers, and [...]

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Infographic: The Best CMOs Are Visionary Communicators

Data Points

Respondents said understanding how to build out a brand is integral for the role.

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Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO

She joins the digitally native apparel brand after many years in the agency world.

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Happy Money’s Sadira Furlow Shares Her Faith-fueled Leaps on the Path to CMO

Her current position at fintech start-up Happy Money may be Sadira Furlow’s first-ever CMO role (and this her first-ever podcast!) but don’t let the rookie façade fool you. The 2020 [...]

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How a Viral TikTok Led to the Transformation of Ocean Spray’s Business

On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go [...]

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The CMOs of Away and Exos Deliberate on Their Changing Roles

Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]

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Here Are the CMOs Who Have Stepped Into New Roles This Year

Here are the CMOs and executives that stepped into a new role this year

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Vans Taps Dollar Shave Club’s Kristin Harrer as CMO

She will report to global brand president Doug Palladini while setting the brand's vision.

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BBH Introduces Leadership Trio in New York

Tom Callard was promoted to BBH New York CSO, joining recently hired president Amani Duncan and CCO Rafael Rizuto on the agency's leadership team.

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How To Crush It At Work Without Sacrificing What Matters Most With Bacardi’s Global VP

Adrian Parker shares how to create rewarding and fulfilling work-life synergy.