How Square Became a Critical Lifeline for their Customers During the Pandemic
At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition. No one could have predicted what happened next [...]
J.Crew Names Derek Yarbrough CMO
The new appointments are intended to accelerate the transformation of J.Crew and its Madewell and J.Crew Factory brands into a digital-first, purpose-driven company.
Logitech Promotes Najoh Tita-Reid to Serve as Global CMO
She was formerly the global marketing head, a position she has held since June.
Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”
William White talks the evolving role of the CMO, tackling DEI as a leader and more
Leading Social Responsibility for Your Organization with Jacksonville Jaguars CMO
Julian Duncan discusses how to incorporate social responsibility effectively in your brand DNA
Chief Revenue Officer David Fischer Will Leave Facebook in Late 2021
He has been with the company for 11 years, following an eight-year stint at Google.
Shake Shack CMO on the Importance of Combining Emotion and Data to Scale Your Business
In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in [...]
Tommy Hilfiger Names Alegra O’Hare CMO
Tommy Hilfiger, owned by PVH Corp., has named Alegra O’Hare as its CMO effective April 12, the apparel brand said today.
Fortnight Collective Hires Former CPB ECD as Partner and CCO
Adam Chasnow joins in a new role for the collective.
4 Tips for CMOs From C-Suite Leaders on How to Truly Make an Impact Today
Executives from Walmart, Mastercard, Unilever, and the Milwaukee Bucks share their advice on The Business of Marketing podcast
Designing for Agility and Innovation with the CMO of EXOS
TJ Abrams on how 2020 solidified agility in marketing as one of the most critical drivers of team success.
Tailored Brands’ CEO Steps Down After the Retailer Receives a $75 Million Lifeline
Existing shareholders and lenders provided $50 million of convertible notes and $25 million in senior-secured debt, according to a March 5 announcement.
A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills
Brad Hiranaga Shares a Strategic Growth Framework for Future-Proofing Your Brand
Ulta Beauty Taps President Dave Kimbell As CEO
Ulta Beauty announced president Dave Kimbell will succeed Mary Dillon as its next CEO in June.
Milwaukee Bucks’ President and CMO on Taking a Stand and Innovating Virtual Experiences
The NBA franchise leaders discuss how collaboration across the C-Suite has helped bring them closer to their fans