Portrait of Jenny Rooney

Jenny Rooney is Chief Brand and Community Officer, leading strategy for the overall ADWEEK brand as well as the ways in which we serve and support our audiences with high-value content, products, partnerships and experiences, notably through our community programs such as Marketing Vanguard.

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Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock

Every industry, marketing included, is battling one affliction: sameness.

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Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

Plus, treating TV like a performance channel and the case for putting creators in every channel.

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The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao

Why Snap is betting on real connection over passive scrolling.

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Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG

Marketing Vanguard

Orchestration, art, and science: How great marketing actually works.

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An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee

Marketing Vanguard

Plus, how analytics and creativity should work together, not against each other.

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Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

Marketing Vanguard

Plus, why consumer confidence matters as much as consumer inspiration.

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