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Navigate the Complex Brand-Creator Relationship

Tue, May 14, 2024 1:00 PM ET

More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. But what do brands need to do to keep creators happy? And what do creators want from their relationships with brands? Hint: Creative authenticity and on-time payments come into play.

Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified and social commerce creator Orca. You’ll find out:  

  • Industry best practices right now that those getting into the space need to be aware of
  • What both parties needs out of the relationship in order to be happy
  • Strategies to create long-term brand partnerships and revenue streams, and ensure ROI
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Speakers

Photo of the speaker, Brendan Gahan, in the webinar

Brendan Gahan

CEO and Co-Founder, Creator Authority

Photo of the speaker, Phil Ranta, in the webinar

Phil Ranta

COO, We Are Verified

Photo of the speaker, Max Benator, in the webinar

Max Benator

CEO and Co-Founder, Orca

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