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NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

Day-and-date films and originals help Peacock clear 54 million sign-ups ahead of opening ceremony.

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NBA Ramps Up Production of Live Videos for TikTok

Momentum started during the Finals and continues with this week’s Draft.

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Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

Sports Marketing

Brand metrics are up for Games spots—though makegoods will still be needed.

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The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

Perspective

It's still the world's premier sporting event, but has seen its fair share of controversies.

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President of Soccer Team Angel City FC Talks About the Good Behind the Organization

Watch Episode Three of Adweek's Most Powerful Women in Sports series.

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Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor

The lower league soccer team has now had two major sponsors.

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Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Sports Marketing

NBCUniversal hopes that games coverage will supersize streaming growth.

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Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad

Retailing

Retailer calls to support local sports stars in the spot from 160over90.

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Cleveland Indians Are Now Cleveland Guardians

The city’s Major League Baseball team drops its Native mascot after decades of protest.

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Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

Streaming & OTT

New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off.

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This Campaign Rallies Fans Behind Refugee Athletes Competing in the Olympics

Sports Marketing

Discovery+ and Eurosport want to build a home crowd for the IOC team.

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How Formula 1’s New Livery and Promo Film Heralds a New Era for Racing

The design of the livery was overseen by the team at Wieden + Kennedy London.

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Why Streaming Services Are Bingeing on Sports Rights Deals

Streaming & OTT

ESPN+, Paramount+ and Peacock are chasing soccer deals.

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Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

#XfinityFanthem prompts creators to share their own takes on its iconic seven notes.