Discover the latest sports marketing news most impacting the industry. Read insights from the trusted team at Adweek who break down what it all means for the future of sports advertising.

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Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans

Fubo's lawsuit against Disney, Fox and WBD claims anti-competitive practices over new sports streaming service.

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Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

ESPN's multi-year renewal deal includes softball, volleyball and lacrosse.

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Inside Visa’s Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup

Visa uses the Super Bowl and Paris Olympics to score its bigger goals at the 2026 World Cup by preparing NFL partners and facilities for soccer's biggest event

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How Google Pixel, American Express Use NBA-All Star Weekend to Drive New Brand Strategies

Google Pixel and American Express are among NBA and WNBA partner brands tipping off 2024 sports marketing strategy at NBA All-Star Weekend.

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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

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Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58

The marketing stunt is some of the first work from creative AOR The Martin Agency.

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How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

The league partners with agency Six Degrees to spotlight Las Vegas artists during Super Bowl 58.

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The NFL Hands Off Its Brand of Football to the World in Super Bowl Ad

NFL and 72andSunny hand off football to the world in Super Bowl ad with an assist from Osi Umenyiora, Saquon Barkley and Justin Jefferson.

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FanDuel Kick by Gronk Goes Wide Right and John Cena Celebrates

The ad gives a nod to Carl Weathers after his recent death.

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Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas

PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.

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Beyond the Field: Insights Into NFL’s Marketing Vision

NFL CMO Tim Ellis discusses the strategies and insights driving the league's success.

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How Adidas and Neuroscientists Joined Forces to Help Athletes

A new campaign featuring Patrick Mahomes will debut on the Vegas Sphere.

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LVMH’s Paris 2024 Medals Give an (Expensive) Taste of Things to Come

The first luxury sponsor of the Olympic and Paralympic Games put jewelry maker Chaumet on design duty.

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Disney Launching Standalone ESPN Streamer Following Surprise Combined Sports Service

The streaming service is in addition to the sports-only venture with Fox and WBD.

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Fox CEO Answers Your Burning Questions About New Sports Streamer

ESPN, Fox and WBD are launching a new sports streaming service, and Lachlan Murdoch is explaining everything.