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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Lower attendance means Tampa Bay's Big Game could look different.

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Patrick Mahomes Led NFL Players in Engagement on Facebook, Instagram, Twitter in Past 6 Months

Sports Marketing

The National Football League Players Association and Opendorse shared a new Influencer Hot List.

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Discover, Honda, MassMutual, Scotia to Sponsor NHL’s Realigned Divisions for 2020-21 Season

The league opened up voting for the 2020-21 NHL Preseason All-Division Team Fan Vote.

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How Nascar Got Quarantined Fans to Tune Into Virtual Races

The persistent marketing move that produced a 40% conversion rate.

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Cleveland and Washington Are the Future of Sports Branding

The teams are part of a year of major mascot rebrands.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

Sports Marketing

The new sports concept has attracted big-name celebrities and brands.

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How After 25 Years, MLS Transformed Into a Sports Powerhouse

From its original business plan to becoming the third best-attended sport in the U.S.

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WNBA Hires Former Nike Executive as First CMO

Phil Cook steps into the newly created role.

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Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel

Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.

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In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives

Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully.'

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Why We Need a ‘Bye Week’ in Corporate America

Taking a page out of the NFL playbook.

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In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]

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Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."

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Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre

Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.

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How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

Sports Marketing

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]