This is a Profile
This is a Profile

Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds

Sports Marketing

Pro bono campaign from Edelman asks companies to imagine 'Your Brand Here.'

This is a Profile

Opendorse Prepares Its Social Activation Platform for an Influx of College Athletes

New core products Deals, Monitor will debut this year, prior to the NCAA’s January vote on names, images and likenesses.

This is a Profile

What MLB’s Top Strategy Officer Learned About Fan Engagement During a Fan-less Season

The MLB focused on building a digital community for the two-month long sprint.

This is a Profile

Tweets on Baseballs Highlight MLB’s Social Initiatives for the 2020 World Series

The league’s reach even extends to Animal Crossing.

This is a Profile

Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]

This is a Profile

WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Challenger Brands

Skincare brand partners with players on social media content, among other media.

This is a Profile

Major League Baseball Teams Up With Lysol

Announcement of multiyear partnership comes a week before the World Series.

This is a Profile

Here Are the Winners of the Second Annual Hashtag Sports Awards Presented by Budweiser

They recognize excellence in fan and consumer engagement across sports and entertainment.

This is a Profile

Allegiant Air Took a Prepandemic Bet, and It’s Already Paying Off

Travel

The leisure airline put its name on the Raiders' NFL stadium.

This is a Profile

The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives.

This is a Profile

In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Chinese League of Legends players train their bodies and minds.

This is a Profile

MLB Declares Its Postseason a ‘Remix’ to Celebrate Its Largest Field Ever in New Campaign

The league continues to market its young superstars in the spot

This is a Profile

Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With Marketing

Fenway's robotic cameras provide sharp, clear shots of the action—and sponsors.

This is a Profile

With the Help of Former Stars, FanDuel’s NFL Campaign Makes Betting Look Easy

In a new campaign, the brand is welcoming fans back to the sports they love, while reminding—with the help of the former stars like James Harrison, Orlando Pace and former [...]

{"taxonomy":"default","sortby":"default","label":"","shouldShow":"on"}