It can be hard to cut through the clutter and find up-to-date news, opinions, analysis, trends, and standout campaigns in today’s fast-paced sports marketing industry. This page highlights the latest news, ideas, analysis, trends, and standout campaigns in the sports marketing vertical. Adweek is the best source for all things sports marketing — from news and insight into sports media to profiles on top executives. Its breadth of coverage and depth of understanding is unrivaled in the industry, meaning serious marketers turn to Adweek for news and analysis on every aspect of the sports business.
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Adnatomy: ESPN Revives Its Iconic ‘This Is SportsCenter’ Campaign

Agency Arts & Letters and the network shot four spots in a single day.

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ESPN’s ‘This Is SportsCenter’ Spot With Olympian Sydney McLaughlin Is Pure Gold

The 30-second ad will make its linear debut during the Duke – UNC men’s basketball game Saturday night.

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Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear

The new campaign with Fanatics and Michael Strahan’s media group suggests knowing your sports-fan partner instead of buying terrible last-minute gifts

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The Children’s Place Finds the Right Fit in Eli Manning

The former quarterback brings fellow NFL alums and their families along to tackle an Easter campaign.

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Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023

The NFL teams up with 72andSunny for its comical new series starring Peyton and Eli Manning

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NBA, Meta Reach Multiyear Partnership Extension

Live games from NBA League Pass will be available via Horizon Worlds.

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Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan

The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls.

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Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details Revealed

The NHL All-Star Game will face off Saturday, Feb. 4, at FLA Live Arena.

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Meta Helps Rugby Fans Bring Their Passion to a ‘New Dimension’

The tech company is an official sponsor of the forthcoming World Cup in France.

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Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales Turnaround

CMO Carrie Walsh and Dentsu Creative brought in Derek Jeter and others to channel ESPN’s ‘30 For 30’ at a pivotal time for the company.

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Anheuser-Busch Cuts Down on Super Bowl 57 Buys With Just 3 Minutes of Air Time

Budweiser goes regional, while a Bud Light relaunch hints at long-term sports marketing strategy.

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NHL Opens Up Nominations for Willie O’Ree Community Hero Award

There are now two separate honors for Canada (presented by Hyundai) and the U.S.

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NBCU Kicks Off Paris 2024 Summer Olympics Marketing Campaign With Paris Hilton

Versions of the spot will run for the next few months across the company's platforms.

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With Its Newest Ad, Betway Wants to Center on ‘the Nuances of Fandom’ in Sports Betting

The brand and Deutsch NY strategize to lead a more inclusive marketplace.