Nike Korea Spot Honors Power and Bravery of Gold Medalist Speed Skater Shim Suk-hee

She spoke out about sexual abuse in the sport, triggering a widespread movement.

Even Without Fans in the Stands, Nascar Could Rake in Over $140 Million

The added whitespace in the bleachers is an incredibly lucrative brand advertising opportunity, according to GumGum Sports.

NHL Maps Out Plan to Resume Play With an Extended Stanley Cup Playoffs Format

Commissioner Bettman emphasized that dates and details would be determined by the ongoing health crisis.

Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance

The exposure generates bump in brand value for both brands and others, like Gatorade and McDonald's.

Editor’s Letter: Game Recognizes Game

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign.

Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

72andSunny's historic campaign features star athletes from the NFL, the Women’s Tennis Association, Electronic Arts and more.

The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

From donating millions of dollars in cash to producing PSAs and launching special programs.

Drone Racing Looks to Go Mainstream Amid Major Sports Void

New president Rachel Jacobson, a former NBA executive, on what's in store for the Drone Racing League.

Without Sports We’re Missing the Camaraderie and Hope They Usually Provide

Sports provide a platform for us to come together as communities to heal after trauma.

The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and Media

Without any other American sports—except perhaps golf—on the horizon, the NFL Draft is an enormous moment for the entire sports landscape.