Sports Marketing DraftKings to Go Public After Merger DraftKings, a daily fantasy and sports betting site legal in most states, will soon be a public company. NFL Legends Talk Snacks in New Frito-Lay Spot Deion Sanders, Michael Irvin, Tony Gonzalez and Terry Bradshaw show their snacking colors in the first spot for this NFL-themed portfolio campaign. Why Baseball Purists Are Not Happy With Nike’s Swoosh on MLB’s New Jerseys The sports giant's apparel deal with the MLB begins in 2020, and some fans are up in arms over the changes. NBA Promises a Ballin’ Christmas With LeBron James and James Harden in New Holiday Spot The league is closing out 2019 with a cheer-filled ad to promote its Christmas Day lineup. Why Olympics Branding Is Such a Challenge Design pro Joe Stewart, design partner and co-founder of Work & Co, shares the secrets to standing out when so much is at stake. WhatsApp Adds Fingerprint Lock Feature to Android App Its iPhone counterpart got Touch ID and Face ID in February. Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So The financial startup sees the new Rams and Chargers home as an efficient way to market. The CMO Behind the NFL’s 100th Season Celebration Tim Ellis talks about the National Football League's exciting fan ecosystem. EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’ Adam&eveDDB packs in star athletes for a spot worthy of Nike. For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s Happening Just go with the crowd, advises this relatable ad from Publicis.