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WWE Backs WrestleMania 37 With Big Presence on TikTok

Over 10 hours of live programming are set over multiple days.

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NBA Stars Reunite for Goldfish Crackers’ #GoForTheHandful Campaign

Test your Goldfish-grabbing power against the largest hands in the NBA.

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Dick’s Sporting Goods Offers New Store Concepts With ‘Multi-Sport Experiences’

Retailing

The retailer is expanding its footprint to 730 locations.

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MLB Scores a Home Run in Standing Up for What’s Right

This is about more than a baseball game.

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Top Women Athletes Send Inspiration to Their Younger Selves for AT&T’s Equity Initiative

The Colleen Puglisi-directed ad is structured as a supportive, inspiring letter to the girls who would become these groundbreaking women.

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Scotts Throws First Pitch of ‘Opening Week in the Yard’ Sweepstakes

30 fans will win game-used bases from the first week of Major League Baseball games.

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Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

Sports Marketing

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement.

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Baseball’s Gen Z Hispanic Opportunity: It’s Up to Marketers

When it comes to converting Hispanic audiences to baseball aficionados, it's up to marketers and the MLB to make it happen—or be left to wonder what happened.

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Fox RSNs Rebrand to Bally Sports, Just in Time for MLB Opening Day

Programming & Performance

Sinclair will debut an interactive streaming app in the coming weeks.

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MLB Welcomes Opening Day With 6-Hour Livestream on Twitch

Major Fest will incorporate several special events and guests.

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MLS Prepares for Kickoff of 26th Season With New ‘Our Soccer’ Spot, Revamped Website

The campaign debuted in 2018 with Atlanta-based rapper and Atlanta United fan 2 Chainz.

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How a Miami Stadium Rebrand May Give Crypto a Marketing Lift

Sports Marketing

The crypto exchange FTX is buying the American Airlines Arena in Miami for $135 million.

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MLB, Tagboard Ink 4-Year Pact to Help Enhance the Fan Experience

The cloud-based platform will be used by the league for digital and social experiences, events, gameday offerings and live broadcasts.

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Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge

As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge [...]

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Who Has the Moves for the Planters Trick Shot Challenge?

The winner will receive a $50,000 college scholarship.