Discover the latest sports marketing news most impacting the industry. Read insights from the trusted team at Adweek who break down what it all means for the future of sports advertising.

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

This is the first year of a new $240 million media rights deal for women's soccer.

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ESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO

ESPN, Fox and WBD have named Pete Distad as CEO of their sports streamer.

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Overtime—on Pace to Generate $100 Million This Year—Inks NFL Partnership

The football league will join Overtime's growing list of distribution partners, alongside Prime Video and DAZN.

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How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

2024 marks a significant year for the Games as it aims to further its inclusive mission.

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CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet

CBS and WBD have huge year for Men's March Madness ads sales.

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How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible.

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Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers and Zedd

March Madness Music Fest brings Jonas Brothers and Zedd thanks to brands like AT&T, Coca-Cola and Capital One.

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Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Trading card brands like Bowman are marketing to both new generations and die-hard collectors.

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Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce

McCormick and Colle McVoy brought in Jason Kelce and every food brand with a Big Game ad to help Frank’s RedHot score a social media win at Super Bowl 58

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Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign

The creative for ESPN's NWSL campaign comes from agency Preacher.

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Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans

Fubo's lawsuit against Disney, Fox and WBD claims anti-competitive practices over new sports streaming service.

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Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

ESPN's multi-year renewal deal includes softball, volleyball and lacrosse.

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Inside Visa’s Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup

Visa uses the Super Bowl and Paris Olympics to score its bigger goals at the 2026 World Cup by preparing NFL partners and facilities for soccer's biggest event

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How Google Pixel, American Express Use NBA-All Star Weekend to Drive New Brand Strategies

Google Pixel and American Express are among NBA and WNBA partner brands tipping off 2024 sports marketing strategy at NBA All-Star Weekend.