The Latest
How Athletes Are Becoming the Media Companies of Tomorrow
Sports marketing leaders from the NBA, WNBA, Reebok, and Ingenius share the new playbook for athlete partnerships.
READ FULL STORY >
Ritz Returns for Super Bowl 61 in a Play for Casual Snackers
Ritz Bits will take center stage in the Mondelēz brand's 2027 Big Game ad
READ FULL STORY >
The 2026 ADWEEK Innovator 50: Building Relevance for Tomorrow
Across agencies, brands, tech firms, and media companies, these leaders are moving at the speed of technological and cultural change.
READ FULL STORY >
LA28 Reveals Star-Powered Slogan Set to Shine Across Olympics Marketing
New slogan and film tout 2028 Olympic and Paralympic Games in Los Angeles.
READ FULL STORY >
How Amazon Made a Stronger Partnership Play in Thursday Night Football in Year 5
Prime Video's Thursday Night Football advertisers are up 6% year over year.
READ FULL STORY >
ExclusiveMcDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.
READ FULL STORY >
Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut
Liquid I.V.'s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.
READ FULL STORY >
As the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship
Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.
READ FULL STORY >
How Brands Can Leverage the Power of Women’s Sports
This post was created in partnership with Scripps Women’s sports are on the rise, with professional leagues taking off across a variety of sports that go beyond soccer and basketball. [...]
READ FULL STORY >
Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein
Why great sponsorships need more than assets.
READ FULL STORY >
The Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
READ FULL STORY >
As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back
Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation
READ FULL STORY >
Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
READ FULL STORY >
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
READ FULL STORY >
How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
READ FULL STORY >