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Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic

A quick adaptation in the face of Covid-19 made all the difference.

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4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

Voice

Sports marketers must get creative when delivering the fan experience in this new, unpredictable future.

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Angel City Wants to Break the Mold for Women’s Professional Soccer

Sports Marketing

Powerhouse ownership and leadership, including A-list celebrities and entrepreneurs, are thinking big.

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WWE Appoints New President and Chief Revenue Officer

Nick Khan joins following the January departures of George Barrios and Michelle Wilson.

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Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL

The acquisition is expected to close by the end of the month, pending bankruptcy court approval.

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Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice

Plant-Based Meat

The plant-based protein brand says "food is a powerful vehicle for change."

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Washington NFL Team Asks Fans to Create New Name and Logo

The former Redskins take their rebranding to the people.

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Clever Video Editing Portrays a Message of Unity in Nike’s Latest Powerful Spot

Wieden+Kennedy produced the third ad in "You Can't Stop Us" campaign.

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Chicago Blackhawks Will Prohibit Headdresses at Games and Invest in Education

The NHL team did not announce a name change or review.

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How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight

The Seattle Kraken sifted through 1,200 names to pick a winner and develop its branding.

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Dr. Fauci’s Disastrous Opening Day Pitch Just Became a Home Run Trading Card for Topps

In pandemic times, even dropping the ball can be a great play.

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NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra

Adapting to Crisis

Through the magic of videoconferencing, fans will feel like they're in the arena together.

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Washington Redskins Share Underwhelming New Team Name and Logo on Social Media

The franchise has temporarily renamed itself the Washington Football Team and has removed its disembodied Native American head logo.

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Jimmy Butler Sings to the Tune of the NBA’s Return in New Michelob Ultra Spot

Michelob Ultra has taken over for Budweiser as the official beer sponsor for the league.

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Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers

Sports Marketing

The MLB and NBA prepare to resume playing with new opportunities for marketers.