Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads
The car rental company seeks a consistent marketing message as it rolls toward an electric future.
Spike Lee and Nike Revive Mars Blackmon for Brand’s 50th Anniversary Campaign
Lee reprises the over-the-top character he originated in the indie hit She’s Gotta Have It, also directing the long-form spot that includes more than 40 iconic sports figures.
The Edmonton Oilers and Molson Canadian Pile On the Pucks for the NHL Playoffs
The team and beer brand give away practice gear as the road to the Stanley Cup continues.
‘Explicit’ Adidas Ad Ban Challenges Definitions of Sexualization and Censorship
Why has an ad showing bare breasts ignited such fierce debate?
Sweetgreen’s Customized Approach to Teaming With Athletes
Phoenix Suns star Devin Booker joins the salad chain's original sports partner, Naomi Osaka.
Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences
The event embraced its tradition and its future and leaned into social media marketing.
How Innovation Keeps Sunday Night Football the No. 1 Show on TV
Deciding which innovations are effective with NBC and Flowcode
NBA’s Ja Morant and Rapper Lil Baby Go Into ‘Dark Mode’ for New Beats by Dre Ad
The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend. It will run on digital platforms such as Bleacher [...]
Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds
The experience will be available through June 30.
TikTok Continues Sports Drive With UEFA Women’s Euro Soccer Partnership
The agreement follows the organization's deal for the men's competition last summer.
Mastercard Film Shows Young Lionel Messi’s First Flight to Play for Barcelona FC
The ad is the latest in the brand's decades long running "Priceless" platform.
2 Dozen-Plus NHL Partners in Canada, US Set 2022 Stanley Cup Playoffs Activations
Chipotle, Clutch, TikTok are new for this year’s postseason.
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
In an effort to combat gambling addiction across the country, the Minister of Justice announced a proposal to ban the advertising of sports betting.
Applications Due June 1 for 4th Edition of NHL Power Players Youth Advisory Board
Fans 13 through 17 in Canada and the U.S. can shoot their shot.
The Seattle Mariners Are Breaking Baseball’s Unwritten Rules
How agency Heart & Hustle is working to make America's pastime cool again.