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Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview

He can use the advice—Elba will star in Booking.com's first-ever Big Game spot.

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International Olympic Committee Staged a Giant Synchronized Dance to Celebrate the Fans

IOC celebrates the crucial role of supporters as Olympians prepare for the Winter Games.

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This Director Turned a Street Soccer Tournament Into a Creative Launchpad for Diverse Talent

Creative and director Gundeep Anand started a street soccer tournament that has opened doors for diverse talent.

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NBC and Fox Will Simulcast the USFL’s Inaugural Football Game in Prime Time

It’s the first competing simulcast on broadcast networks since Super Bowl 1.

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DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl

She led the betting site's marketing team through its first Super Bowl ad in 2021.

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BBC’s Intricate Winter Olympics Spot Traps Athletes in Harsh Worlds of Ice and Snow

BBC crafted an intricate animation to promote its coverage of the Winter Olympics.

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NBCUniversal, TikTok Add 2022 Winter Olympic Games, Paralympics to Their Partnership

Daily content will appear on handles including @NBCOlympics, @NBCSports, @onherturf, @Peacocktv.

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This Epic Formula E Film is an Allegory for the Race Against Climate Change

Formula E's epic campaign illustrate's brand's dedication to a more sustainable sporting world.

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

The insurance provider's video challenge targets the next generation of customers.

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Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series

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NHL Details 2022 Truly Hard Seltzer NHL Fan Fair

2022 Honda NHL All-Star Weekend will be held in Las Vegas Feb. 3 through 6.

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Swiss sportswear brand On uses device of graphic novel to portray Ghanaian Olympian as a real-life superhero

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NBCU Still Has ‘a Few’ Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018

Company gives first revenue update in four months about the big February sporting events.

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NHL Opens Nominations for 2021-22 Willie O’Ree Community Hero Award Presented by MassMutual

The Boston Bruins officially retired his No. 22 jersey.

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UFC Champ Francis Ngannou Sparks Inspiration in His First Starring Ad for Gymshark

Ahead of a highly anticipated match, the athlete is teaming up with Gymshark to debut his first standalone ad.