How The Athletic’s Uefa 2020 Campaign Aims to Help Teams Win Their Matches
The activations include flying planes, following football coaches and sending pigeons to relay tactical advice to teams in the tournament.
35 Adverts From the Uefa Euro 2020 Tournament
Major brands across multiple markets have brought their A-game to the Uefa Euro 2020 soccer tournament.
Ahead of the Tokyo Olympics, Pantene Is Celebrating Allyson Felix’s Legacy
She's supported causes like paid parental leave and the disproportionate Black maternal mortality rate.
Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign
In addition to starring in the ad spot, Kelly Slater will join Kona Brewing Co. in a campaign to promote ocean conservation.
How Charles Schwab Used Data to Discover Golf Fans Love Muscle Cars
Agency Episode Four helped create the tournament's custom viral prize.
Twitter, Opendorse Team Up to Enable Student-Athletes to Monetize Video Content
The partnership was reached in anticipation of legislation covering name, image and likeness.
NHL Accepting Applications for NHL Power Players Youth Advisory Board
25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. will be chosen.
Surly London Soccer Ball Talks Trash as Nike’s Global ‘Play New’ Campaign Continues
The new spot by Nike features a cameo from Manchester United striker Marcus Rashford.
San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile
Why genuine fan moments go further than produced content.
Naomi Osaka’s French Open Withdrawal Illustrates Why Sweetgreen Considers Her Its Ideal Marketing Match
"Our partnership with Naomi is rooted in wellness in all its forms,” Nathanial Ru, Sweetgreen’s co-founder and chief brand officer, told Adweek on Monday. “We support her in furthering the [...]
BMW Celebrates Belgium’s Empty Streets to Support National Team in Uefa Euro 2020 Games
A BMW campaign from TBWA is the latest in BMW's long-running sponsorship of the Belgian soccer team.
How the Marlins and Nike Tapped Into Local Culture to Design These Wildly Popular City Connect Uniforms
The team quickly sold out of the special edition jerseys and hats.
NBA Aims for the World With New Global Campaign Narrated by Idris Elba
Celebrating the league's 75th anniversary, the spot will run across 19 languages.
Shavelogic Becomes Official NHL Partner in the US
Fans will receive exclusive offers on the SL5 razor.
A Pizza Delivery Story Is Told in Just Eat Takeaway’s Frenetic Euro 2020 Campaign
The Just Eat Takeaway Uefa tournament ads feature football legends such as Eric Cantona and Fernando Torres.