It can be hard to cut through the clutter and find up-to-date news, opinions, analysis, trends, and standout campaigns in today’s fast-paced sports marketing industry. This page highlights the latest news, ideas, analysis, trends, and standout campaigns in the sports marketing vertical. Adweek is the best source for all things sports marketing — from news and insight into sports media to profiles on top executives. Its breadth of coverage and depth of understanding is unrivaled in the industry, meaning serious marketers turn to Adweek for news and analysis on every aspect of the sports business.
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Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads

The car rental company seeks a consistent marketing message as it rolls toward an electric future.

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Spike Lee and Nike Revive Mars Blackmon for Brand’s 50th Anniversary Campaign

Lee reprises the over-the-top character he originated in the indie hit She’s Gotta Have It, also directing the long-form spot that includes more than 40 iconic sports figures.

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The Edmonton Oilers and Molson Canadian Pile On the Pucks for the NHL Playoffs

The team and beer brand give away practice gear as the road to the Stanley Cup continues.

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‘Explicit’ Adidas Ad Ban Challenges Definitions of Sexualization and Censorship

Why has an ad showing bare breasts ignited such fierce debate?

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Sweetgreen’s Customized Approach to Teaming With Athletes

Phoenix Suns star Devin Booker joins the salad chain's original sports partner, Naomi Osaka.

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Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences

The event embraced its tradition and its future and leaned into social media marketing.

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How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

Deciding which innovations are effective with NBC and Flowcode 

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NBA’s Ja Morant and Rapper Lil Baby Go Into ‘Dark Mode’ for New Beats by Dre Ad

The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend. It will run on digital platforms such as Bleacher [...]

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Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds

The experience will be available through June 30.

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TikTok Continues Sports Drive With UEFA Women’s Euro Soccer Partnership

The agreement follows the organization's deal for the men's competition last summer.

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Mastercard Film Shows Young Lionel Messi’s First Flight to Play for Barcelona FC

The ad is the latest in the brand's decades long running "Priceless" platform.

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2 Dozen-Plus NHL Partners in Canada, US Set 2022 Stanley Cup Playoffs Activations

Chipotle, Clutch, TikTok are new for this year’s postseason.

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Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban

In an effort to combat gambling addiction across the country, the Minister of Justice announced a proposal to ban the advertising of sports betting.

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Applications Due June 1 for 4th Edition of NHL Power Players Youth Advisory Board

Fans 13 through 17 in Canada and the U.S. can shoot their shot.

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The Seattle Mariners Are Breaking Baseball’s Unwritten Rules

How agency Heart & Hustle is working to make America's pastime cool again.

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