Alt Image Text

How The Athletic’s Uefa 2020 Campaign Aims to Help Teams Win Their Matches

Sports Marketing

The activations include flying planes, following football coaches and sending pigeons to relay tactical advice to teams in the tournament.

Alt Image Text

35 Adverts From the Uefa Euro 2020 Tournament

Sports Marketing

Major brands across multiple markets have brought their A-game to the Uefa Euro 2020 soccer tournament.

Alt Image Text

Ahead of the Tokyo Olympics, Pantene Is Celebrating Allyson Felix’s Legacy

She's supported causes like paid parental leave and the disproportionate Black maternal mortality rate.

Alt Image Text

Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign

In addition to starring in the ad spot, Kelly Slater will join Kona Brewing Co. in a campaign to promote ocean conservation.

Alt Image Text

How Charles Schwab Used Data to Discover Golf Fans Love Muscle Cars

Agency Episode Four helped create the tournament's custom viral prize.

Alt Image Text

Twitter, Opendorse Team Up to Enable Student-Athletes to Monetize Video Content

The partnership was reached in anticipation of legislation covering name, image and likeness.

Alt Image Text

NHL Accepting Applications for NHL Power Players Youth Advisory Board

25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. will be chosen.

Alt Image Text

Surly London Soccer Ball Talks Trash as Nike’s Global ‘Play New’ Campaign Continues

The new spot by Nike features a cameo from Manchester United striker Marcus Rashford.

Alt Image Text

San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile

Why genuine fan moments go further than produced content.

Alt Image Text

Naomi Osaka’s French Open Withdrawal Illustrates Why Sweetgreen Considers Her Its Ideal Marketing Match

"Our partnership with Naomi is rooted in wellness in all its forms,” Nathanial Ru, Sweetgreen’s co-founder and chief brand officer, told Adweek on Monday. “We support her in furthering the [...]

Alt Image Text

BMW Celebrates Belgium’s Empty Streets to Support National Team in Uefa Euro 2020 Games

A BMW campaign from TBWA is the latest in BMW's long-running sponsorship of the Belgian soccer team.

Alt Image Text

How the Marlins and Nike Tapped Into Local Culture to Design These Wildly Popular City Connect Uniforms

The team quickly sold out of the special edition jerseys and hats.

Alt Image Text

NBA Aims for the World With New Global Campaign Narrated by Idris Elba

Celebrating the league's 75th anniversary, the spot will run across 19 languages.

Alt Image Text

Shavelogic Becomes Official NHL Partner in the US

Fans will receive exclusive offers on the SL5 razor.

Alt Image Text

A Pizza Delivery Story Is Told in Just Eat Takeaway’s Frenetic Euro 2020 Campaign

The Just Eat Takeaway Uefa tournament ads feature football legends such as Eric Cantona and Fernando Torres.