The Office Cast Become the Masters of Small Business for AT&T

Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf and LinkedIn

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When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive.

Actor Rainn Wilson (The Office’s Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business’s “Next Level Network” campaign on his Instagram and newly minted LinkedIn profile.

Wilson and AT&T used LinkedIn to announce the actor’s new company—Dream With Rainn—before airing a teaser during the Sunday broadcast of The Masters’ final round on CBS.



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