To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries
An 'equal' button played audio messages from women leading in the gaming industry.
NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face
The partnership includes eye shadow, liner and lip kits.
Community and Cookies: What Microsoft Wants With Discord
The ad-free platform fits perfectly into its gaming ambitions.
Gismart Brings Crazy Run to Snap Games
Bitmoji are being integrated into its other titles.
Did an Xbox Ad Just Reveal the Identity of One of Marvel’s Most Sinister Villains?
If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly [...]
Facebook Gaming Reveals New Eligibility Criteria for Its Partner Program
Level Up creators can view their status on the social network's streamer dashboard.
Facebook Gaming Backs Community Tournaments With Prize Money, Technology
Its partners include Community Gaming New York and Real Time Strategies.
London Agency Gravity Road Launches Gaming, Esports Marketing Practice
You & Mr Jones-owned company hops on growing trend.
Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad
It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could [...]
Gaming Talk Soars on Twitter in 2020
2 billion-plus tweets came from 49% more unique authors.
Facebook Gaming Surpassed 1 Billion Hours Watched in Q3 2020
The social network analyzed the gameplay and spending habits of mobile gamers following the start of the Covid-19 pandemic.
Snap Reaches Partnership With Unity on in-Game Ads, Game Development
The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.
Facebook Gaming Details New Monetization Features for Creators
Creators on its platform have received over 5 billion Stars over the past year, netting them roughly $50 million.
Multiplayer Snap Game Bitmoji Paint Debuts on Snapchat
Millions of users can contribute to a single, massive collage.
Facebook Gaming Kicks Off 2-Year, $10M Black Gaming Creator Program
Applicants who are chosen will become official Facebook Gaming Partners and receive other benefits.