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This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition

The simple act of playing a video game triggers a donation to a child in need.

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Facebook Gaming Extends Stars Monetization Option to Video-on-Demand Creators

New Live Breaks mid-roll ad units are being rolled out for live videos.

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PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.

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Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade’s New Identity

Sunday Afternoon worked with gaming-focused Liquid Agency arrive at a new brand identity as Liquid+Arcade.

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EA Sport Campaign Promotes Playing More Football to British Asians

The Adam&EveDDB campaign was the winner of Channel 4's Diversity in Advertising competition.

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Why Sony Interactive Entertainment’s Eric Lempel Innovates With a Consumer Mindset

The Head of Global Marketing talks how they pivoted PlayStation 5's global unveil to an online experience and the importance of keeping customers in focus

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Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest

The event was a new step toward gender equality in the industry

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H&M and Maisie Williams Partner on Animal Crossing to Promote Sustainability

Players can visit Looop Island to learn about how they can make a difference.

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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

An 'equal' button played audio messages from women leading in the gaming industry.

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NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The partnership includes eye shadow, liner and lip kits.

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Community and Cookies: What Microsoft Wants With Discord

The ad-free platform fits perfectly into its gaming ambitions.

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Gismart Brings Crazy Run to Snap Games

Bitmoji are being integrated into its other titles.

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Did an Xbox Ad Just Reveal the Identity of One of Marvel’s Most Sinister Villains?

If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly [...]

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Facebook Gaming Reveals New Eligibility Criteria for Its Partner Program

Level Up creators can view their status on the social network's streamer dashboard.

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Facebook Gaming Backs Community Tournaments With Prize Money, Technology

Its partners include Community Gaming New York and Real Time Strategies.