The Latest
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
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Streaming Platforms Are Looking For Their Wordle
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
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Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
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LG Is Bringing Free, Console-Quality Gaming to Its TVs—No Hardware Required
Through a partnership with Phynd, the TV manufacturer aims to expand the gaming market by eliminating nearly every barrier to entry.
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Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
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EA Launches Its First Ad Platform, Letting Brands Buy Games Like TV—Minus the Distracted Viewers
The gaming giant will now be able to sell stadium boards and scoreboards in FC, Madden, and College Football as targeted media.
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Through Visa Partnership, EA Sports FC Rides World Cup Wave Without Mentioning FIFA
Gaming giant wants in on summer of soccer after ending FIFA deal in 2022
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Xbox’s Nostalgic Green Logo Signals a Return to Its Roots
We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming
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The 2026 Creative 100: Artists & Makers Defining Their Genres
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.
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With Crossplay, The New York Times Gets Serious About Games
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
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Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
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TechMagic: Cadillac and F1, Humanoid Robots at MWC Doha, and Vision Action Models
Plus, why hardware makers are the AI winners and insights from Abu Dhabi Finance Week.
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11 Times Brands Got Stranger for Stranger Things Season 5
Netflix reveals all the brands that are turning the shopping experience Upside Down.
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The Fast Track to Modern Fandom
This post was created in partnership with EA Sports Key takeaways The future of fandom is democratized, immersive, and powered by technology that turns passive sports fans into active participants. [...]
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BRANDWEEK: Hasbro To Develop Its Own Video Games in 2026
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.
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