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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

An 'equal' button played audio messages from women leading in the gaming industry.

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NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The partnership includes eye shadow, liner and lip kits.

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Community and Cookies: What Microsoft Wants With Discord

The ad-free platform fits perfectly into its gaming ambitions.

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Gismart Brings Crazy Run to Snap Games

Bitmoji are being integrated into its other titles.

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Did an Xbox Ad Just Reveal the Identity of One of Marvel’s Most Sinister Villains?

If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly [...]

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Facebook Gaming Reveals New Eligibility Criteria for Its Partner Program

Level Up creators can view their status on the social network's streamer dashboard.

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Facebook Gaming Backs Community Tournaments With Prize Money, Technology

Its partners include Community Gaming New York and Real Time Strategies.

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London Agency Gravity Road Launches Gaming, Esports Marketing Practice

Esports

You & Mr Jones-owned company hops on growing trend.

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Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad

It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could [...]

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Gaming Talk Soars on Twitter in 2020

2 billion-plus tweets came from 49% more unique authors.

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Facebook Gaming Surpassed 1 Billion Hours Watched in Q3 2020

The social network analyzed the gameplay and spending habits of mobile gamers following the start of the Covid-19 pandemic.

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Snap Reaches Partnership With Unity on in-Game Ads, Game Development

The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.

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Facebook Gaming Details New Monetization Features for Creators

Creators on its platform have received over 5 billion Stars over the past year, netting them roughly $50 million.

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Multiplayer Snap Game Bitmoji Paint Debuts on Snapchat

Millions of users can contribute to a single, massive collage.

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Facebook Gaming Kicks Off 2-Year, $10M Black Gaming Creator Program

Applicants who are chosen will become official Facebook Gaming Partners and receive other benefits.