Consider yourself a master gamer? Then you can't afford to skip scrolling down this page. Follow along for the latest updates in the gaming community. What new stuff is on the way, and what's already out and rocking it? The gaming world is an interactive and insightful one. Read these news releases to know what's coming and what to expect in the coming months. Plus, find out how gaming advertising is changing up marketing and bringing two worlds together. Your customers are huge gamers but aren't streaming TV? No problem. You can still find ways to connect with them via gaming communities. Keep reading to discover the latest news in gaming, mobile gaming and advertising so your brand is always prepared.
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Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks

The trade body is aiming to formalize how media is sold in the space.

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Demons From Diablo IV Take Over a French Cathedral

A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the Diablo IV’s cosmic conflict by covering a deconsecrated gothic cathedral in France [...]

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How PlayStation Is Building Its Creator Strategy With LeBron James

The brand's worldwide marketing chief Eric Lempel talks about the Playmakers

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Royal Match Players Become Actual Royalty in Dream Games Ad

The campaign created by House 337 aims to grow the popular app's audience.

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Stella Artois’ Stunt With The Sims Falls Foul of EA’s Lawyers

The mod would have allowed players to enter its 'Beer, au Naturel' ad from 2022.

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Stella Artois Taps The Sims to Help Players Be Unfiltered and Free

a special brand mod based on its "Beer Au Naturel" ad campaign will be released on the EA-game

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Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles

The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo

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Video Games Are Dominating Hollywood and Changing Viewing Habits Forever

The proliferation of video game adaptations portends to a new era of transmedia—the practice of telling a story across multiple forms of media.

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Answer the Call of Duty, Get Free Meals at Burger King

The fast food chain turns order kiosks into gaming consoles.

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Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’

The comedian meets his match with the tentpole brand's new spokes-plushie.

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Female Avatars Are Often Designed by Men, for Men. That’s Changing

International nonprofit Girls Who Code launched “Girls Who Code Girls,” a mobile and desktop experience that allows users to program their own avatars.

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As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound

“We decided to stop offering these deals, with a large factor being that we weren’t transparent nor consistent about how we offered them across our community,” Twitch chief monetization officer [...]

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At Intel’s New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures

Intel and Dell Technologies are promoting their recycling efforts with a campaign from VMLY&R that allows Animal Crossing: New Horizon players to trade rusted parts for electronics they can show [...]

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Kraft Heinz’s Delimex’s First Foray Into Gaming Literally and Figuratively Feeds Players

The Mexican frozen foods product underwent a rebrand and is targeting gamers.

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Online Players Get Makeovers From Beauty Experts at L’Oréal and Maybelline

New makeup and hairstyle options are coming to virtual avatars on Ready Player Me.