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Riot Games on How Fandom Can Guide Marketing Strategy

Listening to consumers and owning your own IP are critical.

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To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

She's a longtime fan of the game and self-professed 'most competitive' Kardashian.

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Watch the First Elevate: Mobile Gaming Summit

Mobile gaming has been growing in popularity.

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Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

The Welsh team's star owners have some fun revealing the high-profile partnership.

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PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

Chess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess [...]

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Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

Executives talk about how entertainment has blurred the line in and outside of the game

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Facebook Fantasy Games Become a Reality for Android, iOS Users in Canada, US

Pick & Play Sports was the first to debut.

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Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox

Insights From Vans and Roblox at Adweek's Elevate: Mobile Gaming summit.

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Meet Colombia’s First Women’s Professional Esports Team

The campaign hopes to create the largest female-focused gaming community in Colombia and offer inspiration to gamers across the globe.

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Dungeons & Dragons and Nerds Candy Partner to Offer New Packaging and Exclusive Gameplay

The partnership will provide fans with limited-edition theater packaging and an exclusive tabletop campaign, "Restoring Harmony."

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The Moon Landing Goes Hilariously Awry in This Cinematic Ad for Video Game Humankind

In the new video game Humankind, you can chart your own path for our species, and while the milestones might look familiar, the nations achieving them are far from predictable. [...]

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Consumers Are Wild About Mobile Gaming—and They Don’t Mind Ads

Data from Deloitte Digital shows more than 70% of Gen Z and millennials are open to ads to reduce the cost of games.

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Once the Ugly Duckling of Digital, Gaming Is the New Star

The key to targeting gamers is to stop calling them gamers.

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Facebook Gaming Reopens Applications for Black Gaming Creator Program

It involves a total of $10 million in funding over two years, along with other benefits.

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British Broadcaster ITV Made a ‘90s-Style Video Game to Promote Its Programming

Now, the public can get in on the action by playing an online game styled after classic “beat ‘em up” arcade games from the 1990s.