Enthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The company is due to report Q4 earnings this month.
The New York Times Games Advertising Is More Than an Awareness Machine
With millions of daily users and news nowhere in sight, the publisher taps new advertising categories.
A Marketer’s Guide to the Video Game Industry in 2024
Honing strategies to keep gamers engaged.
Rob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super Bowl 58 Campaign
Wieden+Kennedy ads give the champion tight end another chance at a field goal after last year's miss secured more bettors for the online sportsbook.
Loki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game
Loki voice actor Matt Mercer, one of the biggest stars in gaming, joined The Game Awards host and founder Geoff Keighley on stage for the world premiere of Asgard’s Wrath [...]
Why You Need a Brand Bible, According to a Historic Video Game Launch
'Our goal is to inspire the next generation of explorers—and that can be people literally going into space and people writing the next science fiction novel.'
Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
The metaverse experience has been 18 months in the making.
The Present and Future of Blizzard at BlizzCon 2023
The gaming publisher unveils franchise updates and welcomes Xbox to the family.
This Gaming Company Takes an Anti-AI Stance in Latest Ad
Bots have been purposefully introduced into mobile games, but transparent disclosures are lacking.
Doritos Develops AI Tech to Cancel Its Crunch for Gamers
Matt Watson, PepsiCo's ecd of Europe, discusses the teaser campaign and the Doritos Silent concept.
Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
Microsoft’s Activision Blizzard Deal Will Be a New Lure for Brands
The merger is the biggest in video gaming history and will bring together some of the biggest names in the sector.
TechMagic Podcast: Game Engine Alternatives, Voice Print Rights, Space Fashion
Understanding the impact of technology on our lives with tech futurist Cathy Hackl.
Activision Blizzard’s Game-Changing Marketing Approach
The gaming publisher is taking campaigns beyond screens and into the streets.
EA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
Wieden+Kennedy Portland promotes the publisher's new brand identity.