Gaming Talk Soars on Twitter in 2020
2 billion-plus tweets came from 49% more unique authors.
Facebook Gaming Surpassed 1 Billion Hours Watched in Q3 2020
The social network analyzed the gameplay and spending habits of mobile gamers following the start of the Covid-19 pandemic.
Snap Reaches Partnership With Unity on in-Game Ads, Game Development
The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.
Facebook Gaming Details New Monetization Features for Creators
Creators on its platform have received over 5 billion Stars over the past year, netting them roughly $50 million.
Multiplayer Snap Game Bitmoji Paint Debuts on Snapchat
Millions of users can contribute to a single, massive collage.
Facebook Gaming Kicks Off 2-Year, $10M Black Gaming Creator Program
Applicants who are chosen will become official Facebook Gaming Partners and receive other benefits.
What Do You Dream After Playing the New Xbox? This Experiment Brings Them to Life
Taika Waititi directs a short film about the results of lucid dreaming after gaming.
Butterfinger and Halo Will Launch an Asteroids-like Minigame on Twitch
Halo Infinite, the newest title from the long-running franchise, had been ordained as a return to relevance for the pioneering series. But the game is off to a rocky start. [...]
How Discord Built a $7 Billion Platform—Without Ads
A look at how the chat service began, its stance on moderating content and where advertisers can fit in.
Twitter, CD Projekt Red to Host Launch Party for Cyberpunk 2077
There have been more than 10 million tweets about the game since 2012.
In Microsoft’s Heartwarming Holiday Ad, a Dog Finally Gets to Enjoy Halo, Minecraft and More
Technology and gaming have been real life savers in a year when we’ve all been cooped up with little to do. So Microsoft, with some help from an adorable canine [...]
Facebook Gaming Partner Creators Are Just Hanging Out
Facebook Gaming introduced a new tag for its partnered gaming creators, Hanging Out, and its name perfectly describes its functionality. Hanging Out is a new streaming category with a focus [...]
A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers
Being live for multiple hours makes it hard to have everything staged and perfect; this is where true personality stands out.
To Reach Gamers, Advertisers Must Look Beyond Twitch
What happened to Twitch ad blockers?
Brie Larson Plays Nintendo Switch in Her Pajamas Just Like Us in This New Ad
Awkwafina also stars in the campaign.