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For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization

Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts […]

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Xbox Releases Epic Ad for Its New Consoles as High-Stakes Holiday Shopping Season Nears

Xbox has released an epic new ad as it looks to win over market share from arch-rival Sony PlayStation, in what is a very high-stakes year for the brands as […]

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In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Chinese League of Legends players train their bodies and minds.

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Tiger King, Fortnite and Health Workers Are the Most Popular Halloween Costumes

Party City's CMO shares insights on trends for the spooky season.

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Epic Games Acquires Kid Tech Platform SuperAwesome

The Fortnite-maker wants to develop safe services for children.

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A Rise in Mobile Gaming Is Changing Influencer Marketing

Industry experts discussed strategy and trends at Adweek’s Mobile Gaming summit.

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How Riot Games Personalizes Fan Engagement

Developer fosters connections with players, streamers and influencers inside and outside of its games.

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This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer

Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.

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What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has […]

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Ikea Adorably Recreated Its Catalog in Animal Crossing

Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to […]

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Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.

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Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'

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We Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About Itself

AI Dungeon shows the power of GPT-3, the next generation of content automation.

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Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Ad of the Day

Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside.'

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From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

#GlobalPrideCrossing highlights how social movements and brands have come into the game.

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