Why Pick’em Is Key to Blizzard’s Overwatch League Strategy
The betting-adjacent tool is more often used in sports.
Jadu AR Merges Reality and AR Into the Mirrorverse
CEO Asad J. Malik is making augmented reality fun, creative and accessible.
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
In an effort to combat gambling addiction across the country, the Minister of Justice announced a proposal to ban the advertising of sports betting.
FaZe Clan Launches Live Reality Competition Show on Twitch With New Brand Partner
The esports titan enlists nutrition brand Ghost to grow beyond the usual online gaming tactics.
WPP Partners With Epic Games to Evolve Metaverse Offer
This will see the creation of a training curriculum rolled out across the agency network.
Online Casinos Join the Streaming Wars With Branded Live Dealers
Betting apps have a new way to 'tell a story' and create the atmosphere of a casino floor.
Why Creator Content Studios Are the Future of Esports
Gaming brands like Evil Geniuses are exploring a new way to partner with brands.
FaZe Clan’s Matt ‘Bk’ Augustin on Staying Curious and Hungry
The Director of Brand and Creative Strategy dishes on crypto, collaborations, and creating space for next-gen talent
Future Plc. Debuts TechRadar Gaming to Meet Rising Demand
The site has reached five million monthly visitors since its December soft launch.
Sony and Lego Invest $2 Billion in Epic Games to Shape a Metaverse for Kids
The companies are creating a kid-friendly virtual world.
A Closer Look at Lego’s Plan for a Kid-Friendly Metaverse
Lego and Fortnite owner Epic Games announced plans this week to build a safe and 'family-friendly' metaverse. What does it mean?
AB InBev Teams Up With DDB FTW to Develop Sign Language Interpreter Bots for Deaf Gamers
With the help of AI, E-nterpreters translates spoken words into sign language in real time.
Twitter: Almost 800M Tweets About Gaming Were Sent in Q1 2022
Genshin Impact was the most-talked-about title.
Kids and Teens Crown YouTube, Netflix and McDonald’s Coolest Brands on the Block
YouTube emerged as the decidedly coolest brand for kids and teens.
Sonic the Hedgehog Teams With Candy Crush to Promote Movie Sequel
The event will be released prior to the film, running through the game for a five-day-period.