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Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad

Gaming

It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could [...]

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Gaming Talk Soars on Twitter in 2020

2 billion-plus tweets came from 49% more unique authors.

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Facebook Gaming Surpassed 1 Billion Hours Watched in Q3 2020

The social network analyzed the gameplay and spending habits of mobile gamers following the start of the Covid-19 pandemic.

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Snap Reaches Partnership With Unity on in-Game Ads, Game Development

The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.

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Facebook Gaming Details New Monetization Features for Creators

Creators on its platform have received over 5 billion Stars over the past year, netting them roughly $50 million.

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Multiplayer Snap Game Bitmoji Paint Debuts on Snapchat

Millions of users can contribute to a single, massive collage.

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Facebook Gaming Kicks Off 2-Year, $10M Black Gaming Creator Program

Applicants who are chosen will become official Facebook Gaming Partners and receive other benefits.

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What Do You Dream After Playing the New Xbox? This Experiment Brings Them to Life

Taika Waititi directs a short film about the results of lucid dreaming after gaming.

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Butterfinger and Halo Will Launch an Asteroids-like Minigame on Twitch

Gaming

Halo Infinite, the newest title from the long-running franchise, had been ordained as a return to relevance for the pioneering series. But the game is off to a rocky start. [...]

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How Discord Built a $7 Billion Platform—Without Ads

A look at how the chat service began, its stance on moderating content and where advertisers can fit in.

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Twitter, CD Projekt Red to Host Launch Party for Cyberpunk 2077

There have been more than 10 million tweets about the game since 2012.

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In Microsoft’s Heartwarming Holiday Ad, a Dog Finally Gets to Enjoy Halo, Minecraft and More

Technology and gaming have been real life savers in a year when we’ve all been cooped up with little to do. So Microsoft, with some help from an adorable canine [...]

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Facebook Gaming Partner Creators Are Just Hanging Out

Facebook Gaming introduced a new tag for its partnered gaming creators, Hanging Out, and its name perfectly describes its functionality. Hanging Out is a new streaming category with a focus [...]

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A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers

Being live for multiple hours makes it hard to have everything staged and perfect; this is where true personality stands out.

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To Reach Gamers, Advertisers Must Look Beyond Twitch

What happened to Twitch ad blockers?