Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks
The trade body is aiming to formalize how media is sold in the space.
Demons From Diablo IV Take Over a French Cathedral
A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the Diablo IV’s cosmic conflict by covering a deconsecrated gothic cathedral in France [...]
How PlayStation Is Building Its Creator Strategy With LeBron James
The brand's worldwide marketing chief Eric Lempel talks about the Playmakers
Royal Match Players Become Actual Royalty in Dream Games Ad
The campaign created by House 337 aims to grow the popular app's audience.
Stella Artois’ Stunt With The Sims Falls Foul of EA’s Lawyers
The mod would have allowed players to enter its 'Beer, au Naturel' ad from 2022.
Stella Artois Taps The Sims to Help Players Be Unfiltered and Free
a special brand mod based on its "Beer Au Naturel" ad campaign will be released on the EA-game
Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles
The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo
Video Games Are Dominating Hollywood and Changing Viewing Habits Forever
The proliferation of video game adaptations portends to a new era of transmedia—the practice of telling a story across multiple forms of media.
Answer the Call of Duty, Get Free Meals at Burger King
The fast food chain turns order kiosks into gaming consoles.
Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’
The comedian meets his match with the tentpole brand's new spokes-plushie.
Female Avatars Are Often Designed by Men, for Men. That’s Changing
International nonprofit Girls Who Code launched “Girls Who Code Girls,” a mobile and desktop experience that allows users to program their own avatars.
As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound
“We decided to stop offering these deals, with a large factor being that we weren’t transparent nor consistent about how we offered them across our community,” Twitch chief monetization officer [...]
At Intel’s New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures
Intel and Dell Technologies are promoting their recycling efforts with a campaign from VMLY&R that allows Animal Crossing: New Horizon players to trade rusted parts for electronics they can show [...]
Kraft Heinz’s Delimex’s First Foray Into Gaming Literally and Figuratively Feeds Players
The Mexican frozen foods product underwent a rebrand and is targeting gamers.
Online Players Get Makeovers From Beauty Experts at L’Oréal and Maybelline
New makeup and hairstyle options are coming to virtual avatars on Ready Player Me.