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Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.

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Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'

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We Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About Itself

Artificial Intelligence

AI Dungeon shows the power of GPT-3, the next generation of content automation.

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Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside.'

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From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020

#GlobalPrideCrossing highlights how social movements and brands have come into the game.

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How Should Marketers Approach Gaming?

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?

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Minecraft Creates Pandemic Simulator to Show Effectiveness of Social Distancing

Minecraft developer Mojang and AKQA are launching a new pandemic simulator that allows players to test various quarantine strategies.

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Facebook Gaming Releases Its Android Stand-Alone App Worldwide

An iOS version will follow pending approval by Apple.

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Coronavirus Fears Prompt Facebook Gaming, Oculus to Pull Out of GDC 2020

This year’s Game Developers Conference will be held March 16 through 20 in San Francisco.

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Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

The creative director behind the KFC dating simulator knows fandom is a serious business.

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You Could Win $420 on Live Weed Trivia App Daily Bonfire

HelloMD launches the first cannabis mobile game for cannabis advocates, called Daily Bonfire, in which players can donate to nonprofits.

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Reggie Watts Is Your Guide Through the Strange New World of Google Stadia

Omelet kicks off the new, cloud-based gaming platform with a surreal 2-minute spot.

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Electronic Arts Has Banned 50,000 Gamers for Hate Speech

“Negativity and toxicity is way too prevalent in gaming," said Electronic Arts CMO Chris Bruzzo.

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Another Gaming Superstar Just Left Twitch for Microsoft’s Rival Service

Michael 'Shroud' Grzesiek is following fellow streamer Tyler 'Ninja' Blevins to Mixer.

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EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

Adam&eveDDB packs in star athletes for a spot worthy of Nike.