This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition
The simple act of playing a video game triggers a donation to a child in need.
Facebook Gaming Extends Stars Monetization Option to Video-on-Demand Creators
New Live Breaks mid-roll ad units are being rolled out for live videos.
PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign
Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.
Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade’s New Identity
Sunday Afternoon worked with gaming-focused Liquid Agency arrive at a new brand identity as Liquid+Arcade.
EA Sport Campaign Promotes Playing More Football to British Asians
The Adam&EveDDB campaign was the winner of Channel 4's Diversity in Advertising competition.
Why Sony Interactive Entertainment’s Eric Lempel Innovates With a Consumer Mindset
The Head of Global Marketing talks how they pivoted PlayStation 5's global unveil to an online experience and the importance of keeping customers in focus
Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest
The event was a new step toward gender equality in the industry
H&M and Maisie Williams Partner on Animal Crossing to Promote Sustainability
Players can visit Looop Island to learn about how they can make a difference.
To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries
An 'equal' button played audio messages from women leading in the gaming industry.
NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face
The partnership includes eye shadow, liner and lip kits.
Community and Cookies: What Microsoft Wants With Discord
The ad-free platform fits perfectly into its gaming ambitions.
Gismart Brings Crazy Run to Snap Games
Bitmoji are being integrated into its other titles.
Did an Xbox Ad Just Reveal the Identity of One of Marvel’s Most Sinister Villains?
If there’s one thing that Marvel Studios likes as much as epic street brawls, it’s a carefully embedded Easter egg. A cornerstone of the fandom, it’s an approach that cleverly [...]
Facebook Gaming Reveals New Eligibility Criteria for Its Partner Program
Level Up creators can view their status on the social network's streamer dashboard.
Facebook Gaming Backs Community Tournaments With Prize Money, Technology
Its partners include Community Gaming New York and Real Time Strategies.