For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization
Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts […]
Xbox Releases Epic Ad for Its New Consoles as High-Stakes Holiday Shopping Season Nears
Xbox has released an epic new ad as it looks to win over market share from arch-rival Sony PlayStation, in what is a very high-stakes year for the brands as […]
In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp
Chinese League of Legends players train their bodies and minds.
Tiger King, Fortnite and Health Workers Are the Most Popular Halloween Costumes
Party City's CMO shares insights on trends for the spooky season.
Epic Games Acquires Kid Tech Platform SuperAwesome
The Fortnite-maker wants to develop safe services for children.
A Rise in Mobile Gaming Is Changing Influencer Marketing
Industry experts discussed strategy and trends at Adweek’s Mobile Gaming summit.
How Riot Games Personalizes Fan Engagement
Developer fosters connections with players, streamers and influencers inside and outside of its games.
This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer
Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.
What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer
Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has […]
Ikea Adorably Recreated Its Catalog in Animal Crossing
Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to […]
Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis
Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.
Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country
TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'
We Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About Itself
AI Dungeon shows the power of GPT-3, the next generation of content automation.
Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing
Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside.'
From Escapism to Activism: How Animal Crossing Became a Warm Reflection of 2020
#GlobalPrideCrossing highlights how social movements and brands have come into the game.