Brand Marketing
Insights into how leading global and emerging brands connect with consumers through storytelling, innovation, and purpose-driven marketing.
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Brandweek 2026: Why Marketing Belongs in Product, Finance, and Tech with Petzey’s Ameetess DiraPlus, why doing the right thing beats the short-term number.
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From ROAS to Real Results: Benoit Vatere and Bryan Leach on the Future of Performance MarketingThe Liquid Death and Ibotta executives on optimizing promotional spend across retail channels and reducing customer churn.
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Respect Over Authenticity: Whalar Group Rewrites the Brand-Creator PartnershipNeil Waller on how trust, creator ownership, operational discipline, and AI are reshaping the creator economy.
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SharkNinja’s Holiday Ad Puts David Beckham’s Gadgets at the Mercy of His Celeb PalsSharkNinja’s first global festive push unites Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka as it looks to build a more unified brand identity
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Gap’s Holiday Choir Tradition Reaches New Heights With Jackson 5 CoverThe retailer’s third installment of its ‘Give Your Gift’ campaign features a three-choir interpretation of ‘I’ll Be There.’
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Kristin Scott Thomas Is No Ordinary Grandma in John Lewis’ Holiday CampaignSam Fender’s cover of The Rolling Stones’ ‘You Can’t Always Get What You Want’ soundtracks the retailer’s 2026 festive spot.
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Ben Cohen Goes Guerrilla In His Next Push to Free Ben & Jerry’sBen & Jerry’s cofounder reveals the winner of the brief he set to the marketing industry at Brandweek in September
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The 2026 ADWEEK Innovator 50: Building Relevance for TomorrowAcross agencies, brands, tech firms, and media companies, these leaders are moving at the speed of technological and cultural change.
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Jonathan Halvorson Named Kimberly-Clark CMO After $40B Kenvue MergerHalvorson previously led marketing for Kenvue
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Levi’s Rings in Sweater Season With Help From Gus, a Cute Claymation YetiThe denim brand’s holiday campaign nods to its 1995 spot ‘Clayman,’ the first ever all-Claymation commercial.
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