Columnist Network
Roblox Reinvents Virtual Spaces That Aren’t Mere Digital Copies
This Little Pube Singing About Pubic Stigma Will Charm the Pants Off You Brand Marketing A chorus of hairs join her in the bizarrely delightful work by Grey New York. 
Klarna’s UK Art Campaign Aims to Overcome Brand Misconceptions
Brand Marketing
Addressing misconceptions of the brand, Klarna targeted U.K. consumers with murals featuring QR codes placed in England's major cities focusing on various misunderstandings.Â
Mindy Kaling Gives an Award-Worthy Speech for Completing Her Jog in This New Propel Ad
Brand Marketing
Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about [...]
Mailchimp Shows Off New Ecommerce Features in Latest Ad Campaign
Brand Marketing
The rollout mark the platform's first foray into hosting online stores.
McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo
The new campaign encourages fans to spell out what they're feeling using the brand's food containers.
The ‘Axe Effect’ Is Reborn for Gen Z as Pheromones of Joy
Brand Marketing
The brand's collaboration with The Martin Agency points to a modern refresh.
Inside Belvedere Vodka’s Commitment to Sustainability: It Plans to Cut CO2 Emissions by 80%
Brand Marketing
The spirits company has vowed to switch to all organic ingredients by 2025.
UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires
Brand Marketing
Stephen White and Steve Horan spent two decades at retailer JD Sports.
Diet Coke Reinvents Classic Jingle With Thundercat Collaboration
Brand Marketing
The revived Diet Coke jingle ad campaign is the first work from Droga5 London with the brand.
UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users
The newest Costa Coffee campaign was developed by AnalogFolk for fans of the high-street chain
PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign
Brand Marketing
Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.
PBR Expands Its Cannabis-Infused Lineup With More Products and More THC
Brand Marketing
Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The [...]
Infographic: The Best CMOs Are Visionary Communicators
Brand Marketing
Respondents said understanding how to build out a brand is integral for the role.
Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They’re Playing In
Through rebrands, the soap company has kept its cute, pink mascot.
Accusing Taco Bell of ‘Ghosting’ Fans of Mexican Pizza, Del Taco Seizes Its Moment
Brand Marketing
The challenger brand offers 'crunchy compensation and emotional support.'
How to Never Miss Your Window of Success With an ‘Always-On’ Campaign
There is a real opportunity cost to launching late.
