Mad Lilly, a THC-infused drink brand, commissioned the study into parents’ preferences and lingering stigmas. Mad Lilly

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

Ad of the Day

The mini-movie features a retro-futuristic vibe over a Mozart soundtrack.


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GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

Brand Purpose

The ads aim to upend stereotypes that New Yorkers aren't kind, using their donations as evidence.

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In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

Food & Beverage

The brand takes on the delicate task of finding the right post-pandemic message.

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Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech

Automotive

The newest Renault Captur campaign was created by Publicis Conseil and showcases true grit, Rocky-style.

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HipDot Launches a Clueless-Inspired Makeup Collection for Aspiring Bettys and Baldwins

Brand Marketing

It wasn’t very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese’s. Now, the beauty brand has launched a set that makeup enthusiasts and ’90s teen comedy [...]

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BlueTriton Brands’ First Ad Campaign Addresses the Problem of Bottled Water

CPG & Grocery

The focus is on recycling and giving back through donations.

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7 Ways Marketers Can Help Amplify the Asian American Community

Voice

See something, say something beyond performative social justice beyond May.

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Why Trolli’s New Alien-Themed Candies Are Invading Myspace

CPG & Grocery

The outer space creatures arrived on Earth 15 years too late.

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Lessons From PBR’s Nightmare Fuel; Peloton’s Serious Problem: Monday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards

Brand Marketing

Marketing to the LGBTQ+ community is fashionable, if not always decipherable.

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This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce

Brand Marketing

Fans spent $373 million in four days surrounding the 'high holiday.'

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Marketers Embrace AI for Content Creation and Creative Inspiration

Brand Marketing

Startups and agencies are curbing its more eccentric tendencies.

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Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future

Sustainability

The brand wants to use old materials to create new products.

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Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Brand Marketing

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]