Study Shows Brands Need to Do a Better Job Reaching People With Disabilities A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.
Study Shows Brands Need to Do a Better Job Reaching People With Disabilities
A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.
Vans Taps Dollar Shave Club’s Kristin Harrer as CMO
She will report to global brand president Doug Palladini while setting the brand's vision.
This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves
Generate cash for the hard hit music industry by partying to live streamed DJ sets.
This Levi’s Ad Will Make Donations to Eco-Charities
The campaign developed by Good-Loop aims to showcase Levi's sustainability credentials.
Levi’s Urges ‘Buy Better, Wear Longer’ in Celebrity Packed Sustainability PSA
Sports stars, actors and activists join forces in the new global spot.
CMOs Sign Up to WFA’s Global Sustainability Pledge as Earth Day Draws Near
10 CMOs from brands including Unilever, Reckitt, Diageo and Mastercard have signed a green pledge ahead of Earth Day.
Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies
#TheSelfieTalk campaign aims to address unrealistic photos on social media with powerful film.
Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad
Spot by Publicis evokes the romance of a bygone era with spot for its refurbished models.
How to Human; The 15 Most Trusted Brands: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Halo Top Continues Its Body-Positive Message With 3 New Spots
The ice cream brand's 'Stop Shoulding Yourself' campaign evolves.
Ads That Defy Stereotypes Also Perform Better, New Research Shows
The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with [...]
For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration
The day-long campaign celebrated New York for voting to legalize recreational cannabis.
Why Inclusivity Should Lead a Company’s Marketing Efforts
GroupM's president of multicultural discusses how to best engage multicultural consumers.
Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals
The men's clothing retailer hopes the celebrity workleisure line will lure shoppers.
Accor Recruits Neil Patrick Harris to Remind Travelers How to Act Human in Public
The digital campaign will promote its summer savings and loyalty offers.
Slice’s Free Pizza Program Is a Response to Delivery Apps’ Image Problem
Slice founder Ilir Sela isn't a pizza man, but he says he wants to make it easier to be one.