Brand Marketing

Cerveza Patagonia will protect one tree for every case of beer you buy. Cerveza Patagonia / Gut Agency

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Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances

Ecommerce

Ad spend dropped 48% during the second quarter of 2020.


This is a Profile

Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation

Brand Marketing

The luxury retailer's restructuring bolsters efforts prior to Covid-19.

This is a Profile

Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in

Brand Marketing

LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera […]

This is a Profile

An Early Start and More Online Orders: How Holiday Shopping Will Change in 2020

Brand Marketing

Consumer behavior shifts will accelerate.

This is a Profile

Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged

Travel

The newsletter's gone domestic, despite fewer 'eye-popping' deals.

This is a Profile

REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral

Brand Marketing

The outdoor goods retailer is well-positioned with a commitment to sustainability both during and after the pandemic.