Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand
The creative leans into a scenario familiar not just to baby boomers but any consumer who has been overwhelmed by bad acoustics and loud voices in a confined space.
Just Because You Have the Data Doesn’t Mean You Should Use It
While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.
Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang
Bold reboot will transform the brand from the inside out.
9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023
Experts from various corners of the industry warn against allowing fear and fatigue to alter winning plans.
Let’s Talk About Brand Podcast: Branding as a System With Shelley Röstlund
Brand strategist Shelley Röstlund discusses her well-defined system for building brands.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Despite Economic Turmoil, UK Marketers’ Spend Still Set to Grow This Year
A forecast of 3.8% growth in spend has been predicted for 2023.
Regulators are requesting more detailed data on climate impact.
The Best Way to Develop Web3 Savviness Is Cautious Participation
Learn about this new technical landscape through cautious participation.
Ford Has No Desire to Be the ‘Apple of the Automotive Industry’
Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.
NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
The Speed of Culture Podcast: How e.l.f. Beauty Became a Gen Z Darling
Chief digital officer Ekta Chopra is this week's guest on The Speed of Culture podcast.
How a UK Initiative Is Turning Companies Into Marketing DEI Champions
Diversity, Equity and Inclusion
Direct Line Group, British Gas and more on boosting inclusivity with the All in Action Plan.
Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate
Brandalism activist hits back against marketing industry and says professionals should hold leaders to account
To Dine For Podcast: The Future of Architecture With Jeanne Gang
Jeanne Gang shares her journey to create memorable and impactful buildings.
Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It
An NFT project is just another touch point in a broader consumer ecosystem that could drive brand value.
