Happy 80th birthday, Bugs Bunny. Courtesy of Warner Bros

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Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles

Data Points

Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers.

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Preroll PSA Ads Ask Viewers Not to Skip Over Homeless People

Creativity

The campaign makes clever use of YouTube's 'Skip Ad' button.

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Launch a Podcast in Quarantine? Enter It for Free in Adweek’s 2020 Podcast Awards

Creativity

This year's honors include a one-time category with no entry fee, honoring creativity that emerged in lockdown.

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How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

Creativity

Absence makes the Gen Z heart grow fonder.

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6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

Creativity

Brad Lubin shares his crash course in remote directing for a world where unpredictability is the new normal.

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This Ad About Animals in Captivity Will Cast Your Lockdown Frustrations in a New Light

Creativity

Aardman revisits its classic short "Creature Comforts," this time with audio from Brits in quarantine.

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We Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About Itself

Artificial Intelligence

AI Dungeon shows the power of GPT-3, the next generation of content automation.

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How Marketers Should Look at Making Copy and Communications More Inclusive

Voice

For marketers, coming to grips with inclusive language can be simple.

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Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign

Adapting to Crisis

The payment platform is highlighting 6 out of thousands of small businesses it had featured on social this year.

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This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok

Publishers & Platforms

Jeremy Schumann paid the Tiger King star to urge TikTok to "confess" through the Cameo app.

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Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing

Creativity

Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside.'