How Iconic Brand Morton Salt Looks to the Future While Honoring Its Past

Brand Marketing

The “magical journey” of a classic consumer staple


Alt Image Text

The 5th Paradigm of Marketing Is Emerging. What That Means for Advertisers

Brand Marketing

Navigating the disruption ahead

Alt Image Text

DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants

Life After Lockdown

The energy that consumes DoorDash‘s Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd [...]

Alt Image Text

Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

Voice

Reluctance to authentically embrace BIPOC holidays will push those consumers away.

Alt Image Text
Alt Image Text

Taj Alavi, Former Uber and Chime Exec, Is Now Global Head of Marketing at Spotify

Brand Marketing

Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming company, the brand confirmed to Adweek today.

Alt Image Text

Billy Eichner Tells Us How to ‘IRL Again’ in Campaign for PepsiCo’s Neon Zebra Mixers

Advertising

Billy Eichner stars in Neon Zebra's ad campaign, giving snarky advice on socializing in a post-pandemic world.

Alt Image Text

Dove Campaign Celebrates the Role of Fathers and Supports Their Mental Well-being

Health and Wellness

The campaign, which includes a special children's book, has been devised by New Macho.

Alt Image Text

British Flower Brand Wants to Normalize Men Receiving Flowers

Ecommerce

Father’s Day gifts may have evolved, but they haven’t progressed to this.

Alt Image Text

How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies

Diversity, Equity and Inclusion

Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.

Alt Image Text

Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment

Cannes Lions

The game streaming service has strived to perfect its formula during the pandemic.

Alt Image Text

‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

Brand Marketing

To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.

Alt Image Text

Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection

Columnist Network

Your fan base’s passion is the energy that can fuel your brand’s success.

Alt Image Text

Allianz Names R/GA London to Lead Global Digital Transformation

Digital Transformation

The agency said it planned to "reinvent" how people interact with insurance and financial companies.

Alt Image Text

With a New Shoe and Creative Overhaul, Toms Is Chasing After Gen Z

Fashion & Apparel

The brand is confronting its decline in sales by tapping into a new audience.

Alt Image Text