Mick Jagger Narrates Powerful, Hopeful Ode to Live Music for The Royal Albert Hall

Adapting to Crisis

Rolling Stones frontman stars in nostalgic, poignant film to mark venue’s 150th anniversary.


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If You’re Desperate for a Vacation, You’ll Find This Ad Painfully Relatable

Life in Quarantine

Quirky ad by Publicis Poke shows people daydreaming of the ocean in unlikely settings.

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A Sacred UPS Brand Space Is Rejuvenated for Black History Month

Brand Purpose

Packaging goes from staid to unstoppable for small business.

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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Automotive

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

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Artsy’s OOH Displays Spotlight Black Joy in Black History Month Campaign

Diversity, Equity and Inclusion

The online art marketplace showcases positive images of community and relaxation.

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How This Campaign Can Help Black Communities Rise Above Covid-19

Brand Marketing

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments.

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Welcome to the Club(house); Big Pharma’s Redemption: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Life After Lockdown

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.

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This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly

Plant-Based Products

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- [...]

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How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Challenger Brands

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all.

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StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity

Diversity, Equity and Inclusion

A portion of the initiative's proceeds will support activists and Black-owned businesses.

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Mr. and Mrs. Potato Head Are Going Gender Neutral

Diversity, Equity and Inclusion

Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”

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Return to Sender: New USPS Delivery Trucks Receive Mixed Response

Automotive

The Next Generation Delivery Vehicle fails to impress.

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Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month

International Women's Day

The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.

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Pepsi Zero Sugar Declares the End of Compromise in New Campaign

CPG & Grocery

Soda makers seek to meet demand for healthier options.

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PepsiCo Wants to Make Cocktail Mixers Cool Again

Beer, Spirits & Cannabis

Neon Zebra will be available in four flavors on March 1.