The company will work with Accenture Operations platform SynOps, which aims to deliver AI-powered insights. Jaguar Land Rover

This Ritz Campaign Honors the Unsung Heroes of Parenthood: Foster Parents

Food & Beverage

The brand is aligning itself with the National Foster Parent Association.


Alt Image Text

Nike Wants You to Try Some New Sports, Even If You Suck at Them

Brand Marketing

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]

Alt Image Text

How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine

Brand Marketing

With a casual and lighthearted brand identity, Babe Wines has set itself up for pandemic success.

Alt Image Text

Why Sheba Is Regrowing Its Own Coral Reef

Brand Marketing

The pet food brand has committed to growing 185,000 square meters of coral reef internationally by 2029.

Alt Image Text

British Baker Warburtons Keeps George Clooney Waiting on a Video Call

Food & Beverage

Warburtons baker uses George Clooney in latest creative ad campaign.

Alt Image Text

Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms

Plant-Based Products

Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall.

Alt Image Text

CeraVe Spotlights Unsung Heroes With a Short Docuseries for National Nurses Week

Adapting to Crisis

'Heroes Behind the Masks' focuses on 4 medical professionals and their experiences during the pandemic.

Alt Image Text

BMW Projected AI-Generated Art Onto Its Cars for New Campaign

Brand Marketing

The campaign is the latest example of agencies making use of a nascent type of creative AI.

Alt Image Text

5 Ways Brands Are Celebrating Cinco de Mayo This Year

Brand Purpose

Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.

Alt Image Text

Willy Wonka Gets a Better Digital Workflow in Nostalgic ServiceNow Ad

Brand Marketing

Even a globally renowned candymaker has to reconsider his business model occasionally.

Alt Image Text

The Top Products Sold on Amazon Prime in Q1

Amazon

New Profitero data spans categories including beauty, clothing, home and more.

Alt Image Text

Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Brand Marketing

Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.

Alt Image Text

For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’

Brand Marketing

Addressing the realities of burnout, the ad is 'for moms by moms.'

Alt Image Text

Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal

Food & Beverage

Burger King France's seven short spots will promote a child's excitement for Wednesday to come.

Alt Image Text

Roger Federer Tries Giving De Niro an Offer He Can’t Refuse in New Swiss Tourism Ad

Travel & Transportation

Roger Federer tries to give Robert DeNiro an offer he can't refuse in a new Swiss Tourism ad, the first since the tennis player became the agency's ambassador.

Alt Image Text

100 Days After Leaving the White House, Trump’s Brand Continues to Backslide

Politics

New study reveals losses in value and deteriorating perceptions.