Using the right travel service is essential—after all, money doesn’t grow on trees.Harmon Brothers, Next Vacay

Carla Piñeyro Sublett Out as IBM’s CMO as Tech Company Streamlines Roles

Branding

The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications.


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Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad

AdFreak

Taco Bell announced today via Twitter that the Nacho Fries trailer will look a bit different this year as it will be the turn of fan to make one.

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‘Notflix and Chill’ With New Sketch Comedy Series From I Can’t Believe It’s Not Butter

CPG & Grocery

The Butter Compartment's tagline asks, "what happens when the light goes out?"

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Formula 1 Marketing and Comms Chief Ellie Norman Departs

Leadership & Talent

Norman joined in 2017 from Virgin Media following the acquisition of the sport.

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Spain and Singapore Tighten Cryptocurrency Promotion Rules

Blockchain

Spain has introduced new ad measures while Singapore has banned such communications to the public.

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A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad

Health/Hospitals

In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."

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Unilever Outlines Strategy Behind $68 Billion GSK Consumer Healthcare Bid

Mergers & Acquisitions

The company has so far had three bids rejected as it aims to extend its offer in health, beauty and hygiene.

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To Show Off the Freshness of Its Food, Burger King Made Its Ads to Order

Food & Beverage

Burger King ads are missing product shots to highlight that its food is freshly made to order.

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Invention Is Not Innovation: How to Properly Plan for Change

Voice

Going beyond the hype cycle to encourage adoption of new technology.

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Campbell’s Warms Your Home—and Heart—With Soup-Scented Candles

Retailing

The limited-edition line of candles features the scents of Campbell's classics.

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Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

Accounts

Soft drink maker AG Barr has consolidated media with the7stars.

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Expedia Group Brings Travel Back to the Super Bowl

Sports Marketing

Wieden+Kennedy and Anomaly help Expedia and Vrbo offer hope to hapless pandemic travelers

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McDonald’s Swedish Campaign Sees 5,000 People Correctly Play ‘I’m Lovin’ It’ Using Their Phones

Food & Beverage

The correct 10-digit combination could be found by following various clues issued by the brand.

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Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

Sports Marketing

The NFL seeks international audience and partnership growth as it hits new heights at home.

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Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad

Health and Wellness

Aniston has struggled with insomnia for almost twenty years.