As part of Carlsen’s partnership Mastercard is creating a chess-themed curriculum for its signature STEM program, Girls4Tech.Mastercard

McDonald’s Happy Meal Toys Will Be ‘More Sustainable’ by 2025

Sustainability

The fast food giant makes over 1 billion toys per year.


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Juice Press Founder Launches New Health and Wellness Brand

I'm With the Brand

Before founding the health and wellness brand Juice Press in 2010 in NYC and expanding it to 85 locations across the country, Antebi worked in the family business and even [...]

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At Target, Customer Experience ‘Is the North Star, Always’

Brandweek

CMO Cara Sylvester on staying true to your brand promise.

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Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

Brandweek

Brands need to re-examine the fundamentals of their purpose.

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Beloved but Elusive, McDonald’s McFlurry Is a Fast-Food Icon

Perspective

The treat-laden frozen dessert is beloved in 99 countries—too bad it's so hard to get one.

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From Small-Town News to Gatekeeper to the Stars of DTC

Leadership & Talent

At The Lead PR, Casey McDonald manages media relations for some of the hottest digitally native startups.

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Infographic: Why Music Is the Way to Reach Hispanic Americans

Data Points

Data shows that this demographic responds more to creative with a more aligned cultural twist.

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Upwork Makes the Case for Sourcing Talent Globally

Brandweek

Now that we've proven that remote workers do work, Patrick Holly suggests a new way forward.

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How Covid-19 Has Redefined the Ideal Traveler

Travel & Transportation

How cloud technology and consumer intelligence are helping Zeta Global and Adara fill hotels and flights.

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Lego Campaign Highlights Brand’s Goal of Encouraging Imagination and Collaboration

Legacy Brands

This is Lego's third year of promoting its "Rebuild the World" campaign.

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How PepsiCo Is Taking a Major Sustainability Step in Promoting Its Recycled Bottles

Food & Beverage

PepsiCo recently made sustainability pledges across a variety of markets.

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Xerox Names Deena LaMarque Piquion New CMO

C-Suite

She will drive reinvention after heading up the company's Latin America operations.

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Today’s Top Talent Aims to Empower in Tommy Hilfiger’s Fall 2021 Campaign

Fashion & Apparel

A new campaign created by agency Laird asks customers what inspires them the most.

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To Be King of Candy Crush, You’ll Have to Get Through Khloé Kardashian

Mobile Gaming

She's a longtime fan of the game and self-professed 'most competitive' Kardashian.

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Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves

Food & Beverage

Only 35,000 bottles of the 'intentionally challenging' savory beverage will be available.