The creative team behind “Meet the King” recount how the ad got made.Jimmy John’s/Adweek

TikTok Signs European Rugby Sponsorship Deal

Sports Marketing

The video sharing site will also be an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023.


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It’s Time to Review the Expectation of Auditing

Voice

The way the industry views marketing procurement needs to evolve.

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Tillamook Campaign Reminds All That Super Bowl Sunday Is Also National Cheddar Day

AdFreak

The Tillamook Shop will have an inventory of fashion-forward, limited-run merchandise.

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Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview

Super Bowl

He can use the advice—Elba will star in Booking.com's first-ever Big Game spot.

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‘Generation Covid’ Stands To Change Marketing As We Know It

Columnist Network

Gen Zers say it’s harder to be young today than it was two decades ago.

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Shiv Singh Takes Flight from Expedia to Lead Marketing at LendingTree

Branding

“I believe the future of marketing, regardless of titles and stuff like that, demands that brand leaders look at those customer experiences completely and with enough care so that every [...]

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DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl

C-Suite

She led the betting site's marketing team through its first Super Bowl ad in 2021.

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Derrick Henry’s Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot

AdFreak

To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry for its new campaign, “When Now Meets Next,” launched on Jan. 22 during the NFL playoff [...]

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Revenge of the Nerds: Microsoft Is on Track to Own the Future of Entertainment

Voice

With the recent acquisition of Activision Blizzard, CEO Satya Nadella is quarterbacking one of the great business turnaround stories of all time.

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Can Super Bowl Ads Make Expedia Group the Nike of Travel?

Super Bowl

The online booking firm rebuilds its marketing strategy with Apple alums, Wieden+Kennedy and Anomaly.

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Irish Spring Will Air Its First Super Bowl Ad

Super Bowl

The soap brand is also debuting a new look.

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How to Be a C-Suite Unifier

Columnist Network

Being a strategic partner with the entire C-suite allows you to drive meaningful collaboration and sustainable growth.

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

Super Bowl

The insurance provider's video challenge targets the next generation of customers.

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Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

Super Bowl

The soft drink giant has its hands full rebuilding its agency partnerships.

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Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

Diversity, Equity and Inclusion

To promote gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving gender equality forward to be featured in the magazine’s annual print issue [...]

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Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

Diversity, Equity and Inclusion

To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.