Brand Marketing View more in Brand Marketing >Packaging DesignHow Mountain Dew Turned a Geography Error Into a Source of Love for the Brandby Erik OsterAfter mislabeling Michigan's Upper Peninsula, the soda went all in on making it right.Packaging DesignHow Mountain Dew Turned a Geography Error Into a Source of Love for the Brandby Erik OsterAfter mislabeling Michigan's Upper Peninsula, the soda went all in on making it right.Brand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples The grocery chain is the first to test out the new ecommerce feature.Brand MarketingHow This Snapchat Study Gives Insight Into the Next Generation of Car BuyersThe report highlights how location data can help sell automobiles.Brand MarketingThis Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Pointby Ann-Marie AlcántaraCVS Faces Social Media Backlash Over Its Relationship With Birth Control App Pill ClubInfluencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael KorsRetailDespite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retailby Ann-Marie AlcántaraOutdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its CommunityWhy It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own ProductsBrand MarketingKroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staplesby Minda SmileyBrand MarketingHow This Snapchat Study Gives Insight Into the Next Generation of Car Buyersby Ryan BarwickAd of the Day View more in Ad of the Day >From an Alien Apocalypse to Creepy Man-Squirrels, Jif’s New Ads Give You a Lot to Chew Onby David GrinerXbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4by David GrinerJimmy John’s Would Rather Buy You a House in Its Delivery Zone Than Bring You a Stale Subby T.L. StanleyCanada’s Charming PSAs About Getting ‘Barely High’ Won’t Judge You. Just Don’t Driveby David GrinerWon’t Quit for Yourself? This Heartbreaking PSA Warns Smokers of the Toll on Their Petsby David GrinerIf Tattoos Could Talk … Oh, Wait. They Can—in Clever New Ads for Lynx in the UKby Doug ZangerParenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We’re All in This Togetherby Minda SmileyGet an Intimate Look at Musicians on Tour in Apple’s Latest ‘Shot on iPhone’ Campaignby Minda Smiley