Inside the Gucci Garden virtual exhibition.Courtesy Roblox

This Little Pube Singing About Pubic Stigma Will Charm the Pants Off You

Brand Marketing

A chorus of hairs join her in the bizarrely delightful work by Grey New York.


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Klarna’s UK Art Campaign Aims to Overcome Brand Misconceptions

Brand Marketing

Addressing misconceptions of the brand, Klarna targeted U.K. consumers with murals featuring QR codes placed in England's major cities focusing on various misunderstandings. 

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Mindy Kaling Gives an Award-Worthy Speech for Completing Her Jog in This New Propel Ad

Brand Marketing

Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about [...]

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Mailchimp Shows Off New Ecommerce Features in Latest Ad Campaign

Brand Marketing

The rollout mark the platform's first foray into hosting online stores.

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McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

Packaging Design

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

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The ‘Axe Effect’ Is Reborn for Gen Z as Pheromones of Joy

Brand Marketing

The brand's collaboration with The Martin Agency points to a modern refresh.

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Inside Belvedere Vodka’s Commitment to Sustainability: It Plans to Cut CO2 Emissions by 80%

Brand Marketing

The spirits company has vowed to switch to all organic ingredients by 2025.

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UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Brand Marketing

Stephen White and Steve Horan spent two decades at retailer JD Sports.

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Diet Coke Reinvents Classic Jingle With Thundercat Collaboration

Brand Marketing

The revived Diet Coke jingle ad campaign is the first work from Droga5 London with the brand.

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UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users

Food & Beverage

The newest Costa Coffee campaign was developed by AnalogFolk for fans of the high-street chain

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PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

Brand Marketing

Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.

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PBR Expands Its Cannabis-Infused Lineup With More Products and More THC

Brand Marketing

Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The [...]

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Infographic: The Best CMOs Are Visionary Communicators

Brand Marketing

Respondents said understanding how to build out a brand is integral for the role.

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Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They’re Playing In

Perspective

Through rebrands, the soap company has kept its cute, pink mascot.

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Accusing Taco Bell of ‘Ghosting’ Fans of Mexican Pizza, Del Taco Seizes Its Moment

Brand Marketing

The challenger brand offers 'crunchy compensation and emotional support.'

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