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How to Get Jay-Z to Invest in Your CPG Startup
We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex for Seniors With ‘Silver Sex,’ the adult toy maker talks about intimacy without ageism. 
Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO
Van Doorn replaces Adam Johnson and will lead a team of 80 marketing professionals.
Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program
Brand Marketing
'Space for Her' aims to close the gender gap in STEM.
Gap Taps Modern American Optimism in Back-to-School Campaign
Brand Marketing
The brand wants to 'regain its rightful place as a cultural shaper,' according to its CMO Mary Alderete.
Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head Consumer Planning
Brand Marketing
The former CEO of M&C Saatchi London will be replacing Andrew Geoghegan.
CVS, Target and Walmart Get One Step Closer to Replacing Plastic Bags With New Pilot Programs
Through a consortium led by Closed Loop Partners, the brands are funding research into alternatives to the ubiquitous retail sack.
Former USTA President Katrina Adams on Growth Opportunities for Women in Sports
Register now to access the Most Powerful Women in Sports livestream.
‘Who Will Care For Him When I’m Gone?’ Dog’s Underwear Obsession Gets Owner Planning for the Future
The ‘Underwear Ever After’ campaign from London agency Creature aims to promote the charity’s Canine Care Card, a free service that promises dogs will be cared for when their owner [...]
Motorola Aims to Sharpen Its ‘Edge’ With Global Brand Platform
Brand Marketing
In conjunction with the release of 3 new smartphone models, the Lenovo-owned company appeals to ‘change agents’ and influencers as the mobile alternative.
Amazon Taps Cleopatra and Rapunzel to Convince Us That ‘Prime Changes Everything’
Brand Marketing
Amazon Prime's new ad campaign reimagines classic stories to boast modern commerce.
Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce
Brand Marketing
Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.
What Happens When Brands View Customers As Business Partners
Putting customer experience at the core.
Saweetie Taps In for McDonald’s Next Famous Orders Meal
Brand Marketing
The rap star brings her eye for experimentation to the Golden Arches.
American Eagle Focuses on Denim in Back-to-School Campaign
With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.
Capital One Opens Airport Lounges for Travelers Ready to Spend
Unlike its competitors, Capital One will charge cardholders a fee for each use of their lounge as it seeks to woo casual, entry-level travelers.
Vacations Are Back! How European Travel Brands Are Attracting Tourists
More than a year since news of a strange virus forced people to cancel their European vacations, YesMilano’s campaign points to a slow reawakening for the travel industry, which has [...]
