Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs
Inspired by cheesy Hallmark movies and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called ‘Wiener Wonderland.’
It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
The origin of soap operas lies in soap manufacturers like Procter & Gamble.
Valentino Embraces AR Clothing Try-On for New Womenswear Collection
Augmented Reality Advertising News
Shoppers can virtually preview items in the latest womenswear line.
Why the Always Sunny Team Took a Shot at a Whiskey Brand
The Always Sunny in Philadelphia gang’s beverage brand leans into classic beer advertising.
Niantic’s 8th Wall Puts an AR Twist on the Holidays
Augmented Reality Advertising News
People can try four festive augmented reality experiences.
How One Campaign Changed Everything for Coca-Cola
Creations used music, fashion and technology to sell drinks no one had tasted.
Blippar Introduces Web-Based AR Ad Units
Augmented Reality Advertising News
The ads can utilize a device's front- and rear-facing cameras.
Kevin Warren Departs as UPS Restructures Commercial and Marketing Functions
Matt Guffey will become chief commercial and strategy officer from Jan. 1.
McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The Starbucks-style concept chain revives an '80s mascot for the TikTok generation.
iHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone
At AdweekX, the audio giant and the actor discussed research and experiences showing that marketers needing to consider communities outside their own.
How Chipotle and Gale Followed a Hunch to Marketing Success
Their Cannes-winning idea started by testing a hypothesis.
2024’s Marketing Strategy Is No Longer About Brand DNA
The brand genome is the central strategic tool leaders have at their command.
Coach Lets Shoppers Try on Holiday Collection in AR
Augmented Reality Advertising News
Zero10 bring the augmented reality experience to five stores.
McDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The company has also agreed to a partnership with Google Cloud to introduce AI tech across its platforms and in restaurants.
Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
Startups in the nascent category face a marketing conundrum, with McGuinness pointing to “very little awareness and understanding” of the pork, chicken and beef substitutes, along with a raft of [...]
Mike WiLL Made-It Is Creating Harmony Beyond Beats
The Grammy-winning producer on doing the work outside of the studio.
