This Ritz Campaign Honors the Unsung Heroes of Parenthood: Foster Parents The brand is aligning itself with the National Foster Parent Association. 
Nike Wants You to Try Some New Sports, Even If You Suck at Them
Brand Marketing
Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]
How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
Brand Marketing
With a casual and lighthearted brand identity, Babe Wines has set itself up for pandemic success.
Why Sheba Is Regrowing Its Own Coral Reef
Brand Marketing
The pet food brand has committed to growing 185,000 square meters of coral reef internationally by 2029.
British Baker Warburtons Keeps George Clooney Waiting on a Video Call
Warburtons baker uses George Clooney in latest creative ad campaign.
Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms
Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall.
CeraVe Spotlights Unsung Heroes With a Short Docuseries for National Nurses Week
'Heroes Behind the Masks' focuses on 4 medical professionals and their experiences during the pandemic.
BMW Projected AI-Generated Art Onto Its Cars for New Campaign
Brand Marketing
The campaign is the latest example of agencies making use of a nascent type of creative AI.
5 Ways Brands Are Celebrating Cinco de Mayo This Year
Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.
Willy Wonka Gets a Better Digital Workflow in Nostalgic ServiceNow Ad
Brand Marketing
Even a globally renowned candymaker has to reconsider his business model occasionally.
The Top Products Sold on Amazon Prime in Q1
New Profitero data spans categories including beauty, clothing, home and more.
Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff
Brand Marketing
Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.
For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’
Brand Marketing
Addressing the realities of burnout, the ad is 'for moms by moms.'
Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal
Burger King France's seven short spots will promote a child's excitement for Wednesday to come.
Roger Federer Tries Giving De Niro an Offer He Can’t Refuse in New Swiss Tourism Ad
Roger Federer tries to give Robert DeNiro an offer he can't refuse in a new Swiss Tourism ad, the first since the tennis player became the agency's ambassador.
100 Days After Leaving the White House, Trump’s Brand Continues to Backslide
New study reveals losses in value and deteriorating perceptions.
