An OOH campaign will encourage people across the U.K. to scan a QR code on digital and static billboards.Wavemaker UK

Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market

Beer & Spirits

The campaign for Stile Capri is part of a major marketing investment in a new product category.


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Why Brands Like The North Face, Vans and General Mills Are Embracing Regenerative Agriculture

Sustainability

The term has exploded in popularity in recent years, creating a landscape ripe for greenwashing.

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How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode

Travel & Transportation

Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.

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GoDaddy’s Fara Howard on Helping Entrepreneurs Build Their Future

Adweek Podcasts

The CMO talks helping entrepreneurs build their future on Marketing Vanguard.

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Fros-T-Pain Wants to ‘Buy U a Frosty’ at Wendy’s

Food & Beverage

The hit single 'Buy U a Drank' gets a remix to promote the return of a summery menu item.

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Paramount Pictures Uses AR to Promote Transformers: Rise of the Beasts

Augmented Reality

Paramount Pictures partnered with Snapchat to release an AR lens that allows people to transform their cars into digital Transformers robots.

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How London’s Iconic Transport System Is Going Global

Legacy Brands

Working with IMG, the organization aims to grow revenue through partnerships.

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As Search and Social Converge Marketers Spy an Opportunity

Platforms

TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.

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Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad

AdFreak

Actor Brian Cox fronts the U.K. focused campaign to promote international business growth for customers.

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The Authentic Way Brands Can Get In On Pop Culture Moments

Voice

Nameberry and Nike seamlessly entered the conversations by being fans.

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Pepsi Releases Summer Campaign Featuring Bad Bunny

Food & Beverage

The ad promotes the offer of free streaming access for three months to Apple Music.

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Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans

CPG & Grocery

Heinz turned to Reddit, TikTok and Instagram to find stories about the devotion consumers have for the 150-year-old brand.

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New USTA Ads Focus on Next Gen Players in a Post-Serena World

Sports Marketing

For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also recruited an influential young voice, TikTok’s Cookiee Kawaii, to narrate the new ads [...]

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Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand

Legacy Brands

The LVMH maison is turning the legacy of its founder and Champagne’s leading lady into a purposeful marketing strategy.