Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO Brand Marketing Her move from snacks to fin tech was almost a missed opportunity. 
Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection
The line will be released in three capsules, each with its own female muse.
Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First
Brand Marketing
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App
Brand Marketing
While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.
Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis
Brand Marketing
Bodyform/Libresse tackles the agonising, yet common, condition in new spot by AMV BBDO and Ketchum.
Would You Drink This New Cadbury Creme Egg Beer?
The chocolate brand has formed an unlikely partnership with a craft brewer.
Former Salesforce CMO Stephanie Buscemi Moves to Confluent
Brand Marketing
The marketing leader is joining the industry-disrupting event streaming platform.
The ABCs of NFTs; The Man Who Helped Biden Reach Black Voters: Monday’s First Things First
Brand Marketing
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Why Every Marketer Should Prioritize Personal Brand
Create, but on your own terms, and your future self will thank you.
Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign
The brand wants everyone to know it makes more than just Greek yogurt.
What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Language and meaning in an era of polarization and rebrands.
How AB InBev’s In-House Agency draftLine Helped the Company Navigate 2020
The team plans to increase its global headcount by 25% this year.
Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop
Brand Marketing
In-person concerts shut down a year ago, so the three-time Grammy winner started improvising.
Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad
Brand Marketing
A campaign featuring a Black baby increased sales for the retailer.
Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad
Brand Marketing
Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.
