Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances Ad spend dropped 48% during the second quarter of 2020. 
Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation
Brand Marketing
The luxury retailer's restructuring bolsters efforts prior to Covid-19.
Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in
Brand Marketing
LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera […]
An Early Start and More Online Orders: How Holiday Shopping Will Change in 2020
Brand Marketing
Consumer behavior shifts will accelerate.
Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged
The newsletter's gone domestic, despite fewer 'eye-popping' deals.
REI’s Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral
Brand Marketing
The outdoor goods retailer is well-positioned with a commitment to sustainability both during and after the pandemic.
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