Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers. 
Preroll PSA Ads Ask Viewers Not to Skip Over Homeless People
Creativity
The campaign makes clever use of YouTube's 'Skip Ad' button.
Launch a Podcast in Quarantine? Enter It for Free in Adweek’s 2020 Podcast Awards
Creativity
This year's honors include a one-time category with no entry fee, honoring creativity that emerged in lockdown.
How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Creativity
Absence makes the Gen Z heart grow fonder.
6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint
Creativity
Brad Lubin shares his crash course in remote directing for a world where unpredictability is the new normal.
This Ad About Animals in Captivity Will Cast Your Lockdown Frustrations in a New Light
Creativity
Aardman revisits its classic short "Creature Comforts," this time with audio from Brits in quarantine.
We Asked Today’s Most Advanced Storytelling AI to Co-Write a Story About Itself
AI Dungeon shows the power of GPT-3, the next generation of content automation.
How Marketers Should Look at Making Copy and Communications More Inclusive
For marketers, coming to grips with inclusive language can be simple.
Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign
The payment platform is highlighting 6 out of thousands of small businesses it had featured on social this year.
This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok
Jeremy Schumann paid the Tiger King star to urge TikTok to "confess" through the Cameo app.
Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing
Creativity
Joining forces with the creators of Westworld's intro, Microsoft and 215 McCann ask gamers to 'Step Inside.'
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