Jake From State Farm remains at the core of the insurer’s TikTok campaign.The Marketing Arm

Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

Super Bowl

The soft drink giant has its hands full rebuilding its agency partnerships.


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Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

Diversity, Equity and Inclusion

To promote gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving gender equality forward to be featured in the magazine’s annual print issue [...]

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Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

Diversity, Equity and Inclusion

To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.

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Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Sports Marketing

Limited time offering gets a boost from Phoenix Suns forward Mikal Bridges in Team Whistle's No Days Off series

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When Life Gets You Down, These Veggies Can Pump You Back Up

CPG & Grocery

“Feel Good Greens,” from Boston-based independent agency Colossus, aims to introduce consumers in the Northeast to the tech-enabled vertical farming startup.

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Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else

Beer & Spirits

The Busch Light Ice Shanty will be available for rent throughout the winter months.

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A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign

Technology

In an effort to show what the world would be like if it were not reimagined and reinvented, Globant partnered with independent agency GUT Buenos Aires to launch its first-ever [...]

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Understanding the Value Add of NFTs

Outlook

PepsiCo's Todd Kaplan said that brands should act now to start learning about—and eventually creating in—the NFT space.

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Popeyes Marketing Head Bruno Cardinali Is Stepping Down

Leadership & Talent

The Great CMO Resignation continues as the RBI fast food chain loses another star exec.

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Your Brand’s Must-Haves for 2022: Action and Intent

Columnist Network

Marketing with purpose is no longer a nice-to-have.

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Seth Rogen Is Missing in Lay’s Super Bowl Teaser

Super Bowl

The Frito-Lay potato chip brand is building a mystery.

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M&M’s Updates Mascots to Represent a More ‘Dynamic and Progressive World’

CPG & Grocery

The candy maker takes the focus off its characters' gender.

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The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

Leadership & Talent

The drugstore chain confirmed his departure but isn't commenting on interim steps.

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Singer Dawn Richard Partners With Palm to Bring More Emerging Tech to New Orleans

Diversity, Equity and Inclusion

In an effort to bring technology into the local and underserved communities, Palm announces a new partnership with New Orlean’s-born singer and songwriter, Dawn Richard.

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Sweet Earth Debuts Veggie-Friendly Game Day Recipes With Celeb Chef Eddie Jackson

Plant-Based Products

The partnership centers on Jackson’s overhaul of traditional Super Bowl recipes using Sweet Earth’s chicken-free chicken.

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UFC Champ Francis Ngannou Sparks Inspiration in His First Starring Ad for Gymshark

Health and Wellness

Ahead of a highly anticipated match, the athlete is teaming up with Gymshark to debut his first standalone ad.