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Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs

Plant-Based Products

Inspired by cheesy Hallmark movies and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called ‘Wiener Wonderland.’


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It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment

Voice

The origin of soap operas lies in soap manufacturers like Procter & Gamble.

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Valentino Embraces AR Clothing Try-On for New Womenswear Collection

Augmented Reality Advertising News

Shoppers can virtually preview items in the latest womenswear line.

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Why the Always Sunny Team Took a Shot at a Whiskey Brand

Alcohol Industry News

The Always Sunny in Philadelphia gang’s beverage brand leans into classic beer advertising.

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Niantic’s 8th Wall Puts an AR Twist on the Holidays

Augmented Reality Advertising News

People can try four festive augmented reality experiences.

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How One Campaign Changed Everything for Coca-Cola

Branding

Creations used music, fashion and technology to sell drinks no one had tasted.

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Blippar Introduces Web-Based AR Ad Units

Augmented Reality Advertising News

The ads can utilize a device's front- and rear-facing cameras.

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Kevin Warren Departs as UPS Restructures Commercial and Marketing Functions

Leadership & Talent

Matt Guffey will become chief commercial and strategy officer from Jan. 1.

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McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play

Marketing Innovation

The Starbucks-style concept chain revives an '80s mascot for the TikTok generation.

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iHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone

Audio & Podcast News

At AdweekX, the audio giant and the actor discussed research and experiences showing that marketers needing to consider communities outside their own.

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How Chipotle and Gale Followed a Hunch to Marketing Success

Practical Insights

Their Cannes-winning idea started by testing a hypothesis.

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2024’s Marketing Strategy Is No Longer About Brand DNA

Voice

The brand genome is the central strategic tool leaders have at their command.

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Coach Lets Shoppers Try on Holiday Collection in AR

Augmented Reality Advertising News

Zero10 bring the augmented reality experience to five stores.

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McDonald’s New Growth Plan Focuses on Digital and Creative Innovation

Marketing Innovation

The company has also agreed to a partnership with Google Cloud to introduce AI tech across its platforms and in restaurants.

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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Plant-Based Products

Startups in the nascent category face a marketing conundrum, with McGuinness pointing to “very little awareness and understanding” of the pork, chicken and beef substitutes, along with a raft of [...]

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Mike WiLL Made-It Is Creating Harmony Beyond Beats

Adweek Podcasts

The Grammy-winning producer on doing the work outside of the studio.