This is a Profile

11 Takeaways from ANA Masters of Marketing

Brand Marketing

Why taking a stand is especially important in 2020, and more lessons from this year’s virtual conference.


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Could Martha Stewart Convince Older Americans to Try CBD?

Brand Marketing

Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products.

This is a Profile

The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

Brand Marketing

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.

This is a Profile

Calvin Klein Taps Starbucks Executive as New Global CMO

Leadership & Talent

Linh Peters takes over the role that Marie Gulin-Merle vacated last year.

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Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions

Airlines

What we learned from American Airlines and Southwest's quarterly earnings calls.