Private Policy channeled the story of Noah’s Ark for its latest collection.Diageo

Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More

CPG & Grocery

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red […]


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Live From Miami: Watch This Year’s Brandweek

Brandweek

After a two-year virtual hiatus, the industry's leading marketers and executives converged at the InterContinental hotel in Miami, Fla.

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California Pizza Kitchen Is Boycotting Pizza

AdFreak

And during National Pizza Month!

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Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine

Columnist Network

For every one metric of positive brand impact, state one metric demanding community impact.

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Celebrity Entrepreneurs Aim for Light Touch—if at all—in Mixing Politics and Marketing

Brand Purpose

Brooke Shields, Emily Ratajkowski and Bobbi Brown cautiously navigate a topic most brands find messy.

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How the NFL Can Get Hispanic and Latino Outreach Right

Sports Marketing

The league's 'Por la Cultura' campaign offers lessons in marketing to diverse communities and owning mistakes.

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Google Wants to Bridge Continued Digital Skills Gap Across U.K.

Platforms

The new training platform will be promoted by a major advertising campaign featuring Ian Wright.

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MPWIS Podcast: Basketball Powerhouse Dawn Staley Is Building a Dynasty

Women in Sports

Learn how Staley built her brand, and why equity in sports matters for everyone.

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Lionsgate+ Showcases Thrill-Seeking Viewers in New Campaign

Streaming & OTT

The international 360 activity will run across Germany, Brazil, Mexico, France, Spain and the U.K.

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Brandweek Podcast: Capitalizing on Audience Reach

Adweek Podcasts

On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, as she shares her passion in turning the iconic brand into products that are applicable [...]

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There’s More to eBay’s Nostalgic French ‘Comeback’ Ad Than First Meets the Eye

Creative

'Sadvertising' meets humor as retailer reminds people of its existence.

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Metaverse Marketing Podcast: Rising Above Dystopian Origins

Metaverse Marketing Podcast

How we can make the ideals of Web3 and the metaverse a reality?

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My Little Pony Gallops Into Roblox to Win a New Generation of Fans

Metaverse

Hasbro toy franchise My Little Pony's next adventure is a Roblox game

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Sports Fans Attempt to Avoid Subscription Fees in Canal+ Campaign

Streaming & OTT

The brand campaign running in France aims to capitalize on post-summer sports returning.