Brand Marketing

Cabin crew, pilots and mechanics are likely to be hardest hit as airline layoffs loom. Getty Images

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Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?

Brand Marketing

The Vault Collection was born out of the supply challenges of the pandemic.


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This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer

Gaming

Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.

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Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety

Brand Marketing

Behind the scenes with the people who tweet for the state.

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A New Star Wars vs. Star Trek Standoff; 2020’s Emmy-Winning Ad: Tuesday’s First Things First

Brand Marketing

Plus, Twitter steps outdoors to promote mask wearing.

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Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

Perspective

Though the Continental is driving into the sunset, young drivers are discovering the brand.

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Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises

Cruise Lines

Masks should be mandatory, and forget about self-serve buffets.