At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next Brand Marketing Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week. 
Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments
Brand Marketing
Julia White is SAP's new chief marketing and solutions officer.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Brand Marketing
Lower attendance means Tampa Bay's Big Game could look different.
In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest
Brand Marketing
The ad's only hint is that his name is Matthew.
Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers
Brand Marketing
Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) [...]
Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
Brand Marketing
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]
Delta Keeps Middle Seat Ban in Hopes of Spring Recovery
Brand Marketing
The pandemic cost the airline $12.8 billion in 2020.
Where Taco Bell’s Potato CEO Failed
Taco Bell's potato CEO video missed the mark in one significant way.
This Verizon-Powered Virtual Art Experience Brings The Met to You
Brand Marketing
Visitors can explore digital galleries and play games that unlock AR versions of artwork.
Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser
Brand Marketing
It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]
As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works
Brand Marketing
The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and [...]
The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021
Brand Marketing
Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to [...]
Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)
The story behind a very weird year-end marketing stunt.
Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis
The piece is live today in Grand Central Terminal's Vanderbilt Hall.
How to Reduce AI Bias Like Google Does
Brand Marketing
Google's head of product inclusion shares AI advice at CES.
If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
British brand Allplants continues the judgment-free tone of marketing around Veganuary.
