Frustrated by a shortage of allergy-friendly snack options, Denise Woodard left her corporate job and set out to start Partake Foods.Adweek

We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex for Seniors

Health and Wellness

With ‘Silver Sex,’ the adult toy maker talks about intimacy without ageism.


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Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO

CMO Moves

Van Doorn replaces Adam Johnson and will lead a team of 80 marketing professionals.

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Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program

Brand Marketing

'Space for Her' aims to close the gender gap in STEM.

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Gap Taps Modern American Optimism in Back-to-School Campaign

Brand Marketing

The brand wants to 'regain its rightful place as a cultural shaper,' according to its CMO Mary Alderete.

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Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head Consumer Planning

Brand Marketing

The former CEO of M&C Saatchi London will be replacing Andrew Geoghegan.

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CVS, Target and Walmart Get One Step Closer to Replacing Plastic Bags With New Pilot Programs

Sustainability

Through a consortium led by Closed Loop Partners, the brands are funding research into alternatives to the ubiquitous retail sack.

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Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

Women in Sports

Register now to access the Most Powerful Women in Sports livestream.

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‘Who Will Care For Him When I’m Gone?’ Dog’s Underwear Obsession Gets Owner Planning for the Future

Advertising

The ‘Underwear Ever After’ campaign from London agency Creature aims to promote the charity’s Canine Care Card, a free service that promises dogs will be cared for when their owner [...]

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Motorola Aims to Sharpen Its ‘Edge’ With Global Brand Platform

Brand Marketing

In conjunction with the release of 3 new smartphone models, the Lenovo-owned company appeals to ‘change agents’ and influencers as the mobile alternative.

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Amazon Taps Cleopatra and Rapunzel to Convince Us That ‘Prime Changes Everything’

Brand Marketing

Amazon Prime's new ad campaign reimagines classic stories to boast modern commerce.

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Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly’ Produce

Brand Marketing

Misfits Market and Imperfect Foods use humor, content and partnerships to drive growth and reduce waste.

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Saweetie Taps In for McDonald’s Next Famous Orders Meal

Brand Marketing

The rap star brings her eye for experimentation to the Golden Arches.

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American Eagle Focuses on Denim in Back-to-School Campaign

Advertising

With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited.

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Capital One Opens Airport Lounges for Travelers Ready to Spend

Travel & Transportation

Unlike its competitors, Capital One will charge cardholders a fee for each use of their lounge as it seeks to woo casual, entry-level travelers.

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Vacations Are Back! How European Travel Brands Are Attracting Tourists

Travel & Transportation

More than a year since news of a strange virus forced people to cancel their European vacations, YesMilano’s campaign points to a slow reawakening for the travel industry, which has [...]