The Speed of Culture Podcast: Verizon’s Evolution From Landlines to 5G
Angie Klein, president of Verizon Value, on the significance of segment marketing and the future of communication.
Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans
Augmented Reality Advertising News
An augmented reality experience brings its label artwork to life.
Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money
The toymaker's in-house agency boss says global integrated push is built for 'effectiveness.'
FanDuel Casino Lists Hundreds of Feelings That Aren’t as Good as Winning
The latest phase of FanDuel's campaign posits winning is the best feeling in the world.
Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
After defining the category, Tinder faces increasing competition and marketing challenges.
Prince Charming Battles Dementia in Harrowing Ad Calling for a Cure
Nonprofit Alzheimer's Research UK calls for a cure to the disease in a fairy tale that turns upside down.
Organic Valley Brings the Farm to the City as Part of Climate Week NYC
The grocery store staple introduces the new tagline “Protecting Where Your Food Comes From” with video ads from longtime agency Humanaut that mimic wildlife documentaries.
Infosys’ B2B Marketing Strives to Find the Human Side of AI
The tech marketer partners with the French Open, Financial Times and MIT to illustrate the future of his company’s offerings
Generative AI Is More Than a Marketing Gimmick for Coca-Cola
Innovation that gets closer to the customer and drives sales.
Snapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games
Augmented Reality Advertising News
The activation digitally transforms the football field into the Pacific Ocean and shows three virtual Rams players competing in a 3D surfboard race.
Failure to Launch: Delta Delivered Bad News And Did It Poorly
What other brands can learn about having difficult conversations with consumers.
Adweek Podcast: How TelevisaUnivision Is Educating Brands About the Latinx Community
The audience's buying power is expected to exceed $2.5 trillion by 2025.
This Is Your Brain on Food: Postmates Co-Opts Famous Tagline for Trippy Ads
The animated work, from Mother LA, captures a chemical reaction to delicious food.
E-Bike Brands Aim to Capitalize on the Category’s Expansion
Nearly half (48%) of Americans are interested in buying an e-bike in the next five years.
Verizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Augmented Reality Advertising News
Players of the augmented reality game can win one of the new devices, courtesy of Verizon.
Linda Boff on Preserving the GE Legacy While Building Her Own
Boff is Adweek's first B2B Innovation Award Lifetime Achievement honoree.
