Nicole Abate, a medical surgical nurse in New Mexico, is just one of the nurses highlighted in CeraVe’s digital campaign. CeraVe

BMW Projected AI-Generated Art Onto Its Cars for New Campaign

Brand Marketing

The campaign is the latest example of agencies making use of a nascent type of creative AI.


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5 Ways Brands Are Celebrating Cinco de Mayo This Year

Brand Purpose

Including everything from burrito insurance to an NFT to an LGBTQ+ mariachi band.

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Willy Wonka Gets a Better Digital Workflow in Nostalgic ServiceNow Ad

Creative

Even a globally renowned candymaker has to reconsider his business model occasionally.

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The Top Products Sold on Amazon Prime in Q1

Brand Marketing

New Profitero data spans categories including beauty, clothing, home and more.

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Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Brand Marketing

Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.

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Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal

Food & Beverage

Burger King France's seven short spots will promote a child's excitement for Wednesday to come.

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Roger Federer Tries Giving De Niro an Offer He Can’t Refuse in New Swiss Tourism Ad

Travel & Transportation

Roger Federer tries to give Robert DeNiro an offer he can't refuse in a new Swiss Tourism ad, the first since the tennis player became the agency's ambassador.

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100 Days After Leaving the White House, Trump’s Brand Continues to Backslide

Politics

New study reveals losses in value and deteriorating perceptions.

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Why Ranch Water Will Be the Drink of the Summer

Brand Marketing

It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita.  But any [...]

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AAPI Talent Needs to Have a Seat at the Table

Voice

The true opportunity for our industry to impact cultural change is facilitating AAPI visibility.

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‘You’re on Mute’ Phrase Detector Developed to Raise Funds for Deaf Children

Creative Thinkers

DeafKidz aims to raise money during Deaf Awareness Week by using new tech to flush out the phrase ``You're on Mute.''

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Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

Experiential

Digital should be part of a balanced use of interactive screens as in-person events retake center stage.

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Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound

Data Points

More consumers are venturing out for in-store shopping.

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Amtrak Celebrates 50 Years of Providing Viable Intracity Transportation to the US

Perspective

And as populations continue to grow, the country will need passenger railroads more than ever.