‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists Generation Good is a new spring campaign for its teen and adult product lines asking activists and creatives what they’re hopeful about. 
Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup
The beauty brand and fast-casual chain share values—and a target audience.
Former Pepsi Marketing Lead Sadira Furlow Named Happy Money CMO
Her move from snacks to fin tech was almost a missed opportunity.
Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection
The line will be released in three capsules, each with its own female muse.
Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App
While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.
Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis
Bodyform/Libresse tackles the agonising, yet common, condition in new spot by AMV BBDO and Ketchum.
Would You Drink This New Cadbury Creme Egg Beer?
The chocolate brand has formed an unlikely partnership with a craft brewer.
Former Salesforce CMO Stephanie Buscemi Moves to Confluent
The marketing leader is joining the industry-disrupting event streaming platform.
The ABCs of NFTs; The Man Who Helped Biden Reach Black Voters: Monday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Why Every Marketer Should Prioritize Personal Brand
Create, but on your own terms, and your future self will thank you.
Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign
Brand Marketing
The brand wants everyone to know it makes more than just Greek yogurt.
What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Language and meaning in an era of polarization and rebrands.
How AB InBev’s In-House Agency draftLine Helped the Company Navigate 2020
The team plans to increase its global headcount by 25% this year.
Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop
In-person concerts shut down a year ago, so the three-time Grammy winner started improvising.
