Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps? Brand Marketing The Vault Collection was born out of the supply challenges of the pandemic. 
This Sony PlayStation Ad Is So Epic, You Might Think It’s a Movie Trailer
Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.
Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety
Brand Marketing
Behind the scenes with the people who tweet for the state.
A New Star Wars vs. Star Trek Standoff; 2020’s Emmy-Winning Ad: Tuesday’s First Things First
Brand Marketing
Plus, Twitter steps outdoors to promote mask wearing.
Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials
Though the Continental is driving into the sunset, young drivers are discovering the brand.
Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for Cruises
Masks should be mandatory, and forget about self-serve buffets.
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