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2020 Was Officially the Hotel Industry’s Worst Year on Record

Brand Marketing

Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.

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Map a Purpose Journey With Love and Growth, Says Microsoft

Brand Marketing

Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]

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United CEO Scott Kirby: Cheaper Fares Won’t Win Loyalty

Brand Marketing

"Hotels do a remarkable job of having a brand value, and getting customers to like them, and getting customers to be loyal for reasons other than price," said Kirby.

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Meditation Apps Step Out of Their Comfort Zone to Find New Users

Customer Experience

Calm and Headspace saw major growth in 2020 with unconventional marketing.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

Brand Marketing

A new report from StrategyBox surveyed 100 industry executives.

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American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet

Brand Marketing

The carrier launches a wine club to remind travelers that flights can be a special experience.

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The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

The Big Game

Brands aim to generate buzz while avoiding backlash during the Big Game.

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The New Presidency Marks a New Era for Marketers

Brand Marketing

Marketers should be keen on digital messaging and diversity going forward.

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Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations

Brand Marketing

Adweek research with Morning Consult conveys how few want to watch, read or buy from the outgoing president.

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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Brand Marketing

Home rentals saw less of a decline than other parts of the hospitality industry.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Brand Marketing

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Barbie’s New Maya Angelou Doll, Part of Its Inspiring Women Series, Is Already Sold Out

Brand Marketing

Parent company Mattel pledged last year to spotlight more Black role models.

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Why the Fusion of Humans and Machines Is the Future

Brand Marketing

It's time to create a framework for this biomedically-engineered technology.

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Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

Brand Marketing

The future was much closer than anyone could have anticipated at the beginning of 2020.