Alt Image Text

At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

Brand Marketing

Execs from Uber Eats, TikTok and Bank of America shared a virtual stage this week.


Alt Image Text

Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments

Brand Marketing

Julia White is SAP's new chief marketing and solutions officer.

Alt Image Text

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Brand Marketing

Lower attendance means Tampa Bay's Big Game could look different.

Alt Image Text

In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest

Brand Marketing

The ad's only hint is that his name is Matthew.

Alt Image Text

Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers

Brand Marketing

Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) [...]

Alt Image Text

Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

Brand Marketing

2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]

Alt Image Text

Delta Keeps Middle Seat Ban in Hopes of Spring Recovery

Brand Marketing

The pandemic cost the airline $12.8 billion in 2020.

Alt Image Text

Where Taco Bell’s Potato CEO Failed

Food & Beverage

Taco Bell's potato CEO video missed the mark in one significant way.

Alt Image Text

This Verizon-Powered Virtual Art Experience Brings The Met to You

Brand Marketing

Visitors can explore digital galleries and play games that unlock AR versions of artwork.

Alt Image Text

Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser

Brand Marketing

It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]

Alt Image Text

As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works

Brand Marketing

The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and [...]

Alt Image Text

The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021

Brand Marketing

Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to [...]

Alt Image Text
Alt Image Text
Alt Image Text

How to Reduce AI Bias Like Google Does

Brand Marketing

Google's head of product inclusion shares AI advice at CES.

Alt Image Text

If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You

Plant-Based Products

British brand Allplants continues the judgment-free tone of marketing around Veganuary.