Brand Marketing
What Marketers Can Expect From 5G in 2021
Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor The brand is using the savings to give all users free data upgrades. 
2020 Was Officially the Hotel Industry’s Worst Year on Record
Brand Marketing
Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.
Map a Purpose Journey With Love and Growth, Says Microsoft
Brand Marketing
Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]
United CEO Scott Kirby: Cheaper Fares Won’t Win Loyalty
Brand Marketing
"Hotels do a remarkable job of having a brand value, and getting customers to like them, and getting customers to be loyal for reasons other than price," said Kirby.
Meditation Apps Step Out of Their Comfort Zone to Find New Users
Calm and Headspace saw major growth in 2020 with unconventional marketing.
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results
Brand Marketing
A new report from StrategyBox surveyed 100 industry executives.
American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet
Brand Marketing
The carrier launches a wine club to remind travelers that flights can be a special experience.
The Biggest Challenge for Super Bowl 2021 Advertisers: Tone
Brands aim to generate buzz while avoiding backlash during the Big Game.
The New Presidency Marks a New Era for Marketers
Brand Marketing
Marketers should be keen on digital messaging and diversity going forward.
Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations
Brand Marketing
Adweek research with Morning Consult conveys how few want to watch, read or buy from the outgoing president.
Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
Brand Marketing
Home rentals saw less of a decline than other parts of the hospitality industry.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Brand Marketing
Experts believe brands will continue using many digital tools, like virtual events and AR.
Barbie’s New Maya Angelou Doll, Part of Its Inspiring Women Series, Is Already Sold Out
Brand Marketing
Parent company Mattel pledged last year to spotlight more Black role models.
Why the Fusion of Humans and Machines Is the Future
Brand Marketing
It's time to create a framework for this biomedically-engineered technology.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Brand Marketing
The future was much closer than anyone could have anticipated at the beginning of 2020.
