Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing The tech has seen a surge of popularity in the retail space. 
For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood
Brand Marketing
#ItsNotAllRoses salutes the messy parenting moments that are invisible on social media.
Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof
Brand Marketing
'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.
How Doritos Effectively Doubled the Love This Mother’s Day
Real moments captured in real time.
Ed Sheeran Sponsors a Football Club and Promotes a Cryptic Logo
The musician is pledging a yearlong sponsorship deal with Ipswich Town FC.
Superdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks
Brand Marketing
The Brazilian soccer star fronts the fashion brand's sustainability marketing communications.
Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since
Michelle St. Jacques and Ari Weiss say their shared vision has fueled and constant communication.
BT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’
BT and EE's UK-wide ad campaign will include a bespoke execution of the main ad made for cinemas.
BA Returns to Advertising as It Takes to the Skies Once Again
The BA ad campaign is the first in two years for the airliner following the grounding of staff and fleet due to the pandemic.
This Startup Is Launching a New AI Media Lab to Create Human Avatars For Brands
The AI Foundation is partnering with 2 creative studios on the project.
Despite Its ’70s Vibe, Dad Grass’ Hemp Joints Offer a Mellow Smoke Without the High
When U.S. congressional leaders passed the Farm Bill in 2018, they made hemp legal across America. Now a Los Angeles startup that launched during 2020’s pandemic is trying to make [...]
Brooks Brothers and Fila Aim to Win Over Fans With Collaboration
For the clothier of America's business class, it's also a chance to show a different side of itself.
Jaguar Land Rover Eyes Increased Digitization With Accenture Hire
Brand Marketing
Accenture will work alongside Jaguar's in-house creative arm Spark44.
This Ritz Campaign Honors the Unsung Heroes of Parenthood: Foster Parents
The brand is aligning itself with the National Foster Parent Association.
Nike Wants You to Try Some New Sports, Even If You Suck at Them
Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly.
How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
With a casual and lighthearted brand identity, Babe Wines has set itself up for pandemic success.
