Luxury luggage brand Rimowa added musician Patti Smith as a brand ambassador for its fall campaign.Rimowa

Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads

Technology

The campaign allows artists to explore how the listening experience enhances their work.


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805 Beer Debuts a Cinematic, Endless Summer Ad With Pro Surfer Conner Coffin

Sports Marketing

The campaign comes as surfing is riding high on a post-Olympic wave.

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The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

Legacy Brands

“We want to get people talking and laughing." - Mark Gross, CCO at Highdive.

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MTV’s The Challenge Uses Cameo to Connect With Core Fans

Media

The ViacomCBS property created nearly 400 Cameos that sold out in less than 10 minutes.

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Celebrating Leaders of Color in the LGBTQ+ Movement by Looking Past Stereotypes

Voice

A call to action for marketers to flex beyond seasonal campaigns and uplift stories of BIPOC queer identities year-round.

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This Fin-tech Startup Is on a Mission to Redefine Business Insurance

Rebrands

NEXT Insurance's new brand positioning promises coverage and service that 'doesn't suck.'

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Watch the First Elevate: Mobile Gaming Summit

Mobile

Mobile gaming has been growing in popularity.

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Beyond Aesthetic: What Haircare Brands Must Remember When Speaking to the Black Community

Voice

World Afro Day is a reminder to brands of the vast nuances and discrimination surrounding afro hair.

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El Pollo Loco Celebrates Unsung Chefs for Hispanic Heritage Month

Diversity, Equity and Inclusion

The restaurant chain riffs off Los Angeles' "For Your Consideration" ads to give chefs award recognition.

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Drone Racing League Inks Its Biggest Sponsorship Deal Yet With Crypto Platform

Emerging Tech

The 5-year partnership is said to be valued at $100 million.

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NFL Data Finds Audiences Where Commercials Can’t

Sports Marketing

Here’s how marketers can still locate underserved niches in football’s massive following

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You Can Book an Overnight Stay at the Planters’ NUTmobile For the First Time Ever

AdFreak

At 12pm CDT on Sept. 17, the campaign's dedicated website, mrpeanutinnanutshell.com, will allow one person to book a two-night stay in the Nutmobile for the cost of $3.59—the price of [...]

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Olay Launches #DecodeTheBias Initiative to Fight Discriminatory Beauty Searches

Diversity, Equity and Inclusion

Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric [...]

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Road to Brandweek: How Ikea US Remains Reactive, Agile and Adaptive

Brandweek

The retailer is looking ahead and carving a positive future forward through data and innovation.

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Financial Times Calls On Its Readers to Dream Up a Better Future After Covid

Media

Its “Letters to this New World” campaign encourages people to reflect on lessons from the pandemic and shape a better future.

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