Brand Marketing View more in Brand Marketing >VoiceHealthcare's Revolution Includes More Empathy and Prioritizing a Patient-Centric Approachby Kathy DelaneyConsumers are more empowered and want an experience that centers on them as the patient.VoiceHealthcare's Revolution Includes More Empathy and Prioritizing a Patient-Centric Approachby Kathy DelaneyConsumers are more empowered and want an experience that centers on them as the patient.The Big GameColgate Is Returning to the Super Bowl With a National SpotColgate is back in the Super Bowl after first arriving to the scene three years ago.VoiceAs Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for InspirationIn a world of social and political upheaval, it's important to take notes from industry predecessors.Awards & Recognition'Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica Awardsby Stephanie PaterikIt's Time for Marketers to Stop Misrepresenting Fathers in Marketing as Bumbling and IneptMaking YouTube Videos Shoppable Just Got a Lot Easier for InfluencersThe Big GameMercedes-Benz Will Return to the Super Bowl in 2019by Katie RichardsHow the New Venture Challenge Is Helping Cement Chicago's Reputation as the Next Great Startup HubVictoria's Secret CEO Jan Singer Is Leaving the CompanyThe Big GameColgate Is Returning to the Super Bowl With a National Spotby Ann-Marie AlcántaraVoiceAs Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspirationby Betsy HenningAd of the Day View more in Ad of the Day >John Cena Leads a Boy Band Made Entirely of John Cenas in Skyy's Celebration of Americaby Shannon MillerJohn Lewis' Christmas Ad Is a Lovely Ode to Elton John's Career, and How It All Beganby David GrinerNeed a Bit of Holiday Warmth? This Ad's Animated Tale of a Nervous Elf Is on Par With Pixarby David GrinerLatest 'Love Has No Labels' Spot Asks Why It Takes Devastating Events to Bring People Togetherby Lindsay RittenhouseThis Heartbreaking Film Shows How Consumerism Has Tarnished the Meaning of Veterans Dayby Shannon MillerHeathrow's Bears Head Home for the Holidays in This Irresistibly Adorable Spotby David GianatasioThis RuPaul's Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting Web Seriesby Shannon MillerAd for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You in Stitchesby David Gianatasio