Key Takeaways
- Gap's 'Give Your Gift' campaign enters its third year with three choirs covering Jackson 5.
- Gap's CMO said the goal is to unite different generations.
- The holiday campaign will extend to NYC pop-ups, gifts with purchase, and customization.
In 2024, Gap’s holiday choir put its own twist on Janet Jackson’s ’90s hit “Together Again.” Last year, Miley Cyrus’ 2009 track “The Climb” got the same treatment, and this year, it’s the turn of Jackson 5’s “I’ll Be There.”
A fresh take on the 1970 tune soundtracks Gap’s “Give Your Gift” campaign, now in its third year. For 2026, the retailer’s holiday tradition features three choirs from across the U.S.: A Cappella Academy, Tonality, and Sainted. Dressed in stylish Gap knitwear and sweats, they move gently as they sing an arrangement by conductor Alexander Lloyd Blake.
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