Andrea Michelson is the healthcare marketing reporter at ADWEEK. She previously covered the coronavirus pandemic for Business Insider and was part of the New York Times Covid mapping effort in 2020.
BetterHelp Wants To Give Women Permission to Rewrite The Rules
Women are used to living in the space between contradictions. Set boundaries, but be flexible. Succeed at work, but never at the expense of your personal life. Be yourself, but [...]
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Noom’s Latest Ad Stokes Fears of GLP-1 Weight Rebound
While earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, the company’s newest spot trades Wilson’s relatable brand of star power for [...]
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Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The [...]
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Megan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded [...]
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Ad Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the [...]
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Doceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
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Bai Founder Ben Weiss Wants Gen Z To Drink More
The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers
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How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
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Oscar Health Is Rebranding to Make Healthcare Feel Human
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.
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Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign
In a new campaign for Guardant’s Shield™, the first FDA-approved blood test for primary colorectal cancer screening, Dempsey urges people to get tested.
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