TV Upfronts

Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

The company is set to have more Indiana Fever matchups than any WNBA broadcaster

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The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark.

With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers to be clear on “what Scripps stands for,” as the company is “all in” on investing in content and tech across its divisions of Scripps Sports, Scripps Networks and Scripps News.



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