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In the biggest broadcast deal ever for any women’s sports league, the National Women’s Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports.
The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024—a massive increase from the 30 that will air in 2023, including Saturday’s upcoming championship match on CBS.
The deal is worth $60 million per year, for a cumulative value of $240 million over the course of the term, a source close to negotiations confirmed to Adweek.