Programmatic

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

Oct. 11 was the last day for the company's remaining employees.

Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie

Google’s proposals for machine learning-based frequency capping are questioned.

Social Platforms Are Increasingly Experimenting With Audience Networks

Facebook set the pace, and now networks like Snapchat and TikTok are getting on board.

Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Backed by Google funding, the company has teamed with AccuWeather to expand its targeting capabilities.

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

Tech providers step in to help the TV sector juggle opportunity and responsibility.

The Trade Desk’s First Chief Trust Officer on Providing Assurance in an Era of Uncertainty  

'We all agree that grading your own homework isn’t fair.'

TikTok’s Toying Around With Ads That Anyone Can Play

The news comes on the heels of similar announcements from Facebook.

Outbrain and Taboola to Merge

Adam Singolda of Taboola will head up the joint venture under his company's name until an upcoming rebrand.

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

Research shows hardened public attitudes about selling data, but rewards help.

How Ad Tech Is Grappling With Consumer Consent Issues

Changes are coming next year.