Programmatic

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

3 Ways to Navigate First-Price Auction Adoption

Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.

Google Chrome Will Phase Out Third-Party Cookies by 2022

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

What Will Drive the Next Wave of M&A in Mar Tech?

Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?

Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020

AT&T expects to take orders ahead of this year's Upfronts.

The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.

Tremor International to Buy Video Ad Platform Unruly from News Corp

Upheaval continues in ad tech following a year of bankruptcies and distressed exits.

Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers.

Looking Back on Digital Media in the 2010s, and What’s Next

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.

Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.