Programmatic

Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

The announcement is an attempt to find a middle ground between the public's need for confidentiality and publishers' need to get paid.

Google Cuts Off Adobe’s DSP From Its Ad Exchange

Malware scare cited as reason for interrupting rival’s access to widely used inventory pool.

MightyHive Presses On With EU Expansion, Hires Simon Harris

The ad-tech personality will head the outfit's European sales network.

Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever

PubMatic's survey finds programmatic players seek refuge in private marketplaces.

The Trade Desk Continues Its China Push With New GM

The company plans to double its headcount there by year's end.

Place Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Ads

The change will roll out in select states later this month.

Microsoft’s Latest Acquisition Is a Well-Aimed Jab at Amazon

Competition for cloud-based services is heating up.

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

The advertising trade group task force is codifying best practices to deal with the emergent threat.

Brands Need Globally Compliant Data Use Policies

Especially to prepare for CCPA.

Rumors of AT&T-Comcast Bidding War for Advanced TV Outfit Cadent Are Meritless, Sources Say

Rival private equity firms are still thought to be interested in acquiring the company.