Programmatic

Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Ad-tech firm Sojern's finances have been "hit hard" by the pandemic.

Apple Could Soon Start Running Search Ads Outside of the App Store

Apple's updated Search Ads Campaign Management API suggests that advertisers can soon run search ads in other apps besides the app store.

TripleLift Confirms Staff, Salary Cuts Amid Wave of Industry Austerity

The much-lauded ad-tech company has cut 7% of staff and closed some European offices.

Adform Hires New CEO With an Eye on International Growth Strategies

European ad-tech company Adform has hired a new CEO, who will look to strengthen the company's global standing.

Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot.

Essential Fourth-Quarter Stats for Ad Tech and Platforms

The ups and downs of various industry leaders.

Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)

The coronavirus' impact on Q2 ad spend compounds existing stressors.

Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Despite uncertain times, Rubicon Project and Telaria are moving ahead to form the largest independent supply-side platform.

Publishers May Lower Their Standards on Ad Quality in Search of Revenue

As the economy trends downward due to coronavirus, publishers are left with tough decisions for short-term relief.

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms.