Programmatic

Would You Trust Something Called IdentityLocker With Your Personal Data?

Kochava's identity tokens aim to relieve fragmentation headaches.

Brands Should Brace for More States to Adopt Privacy Legislation

Compliance will be key, but how to get there is the enduring question.

More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

Television consumption habits are changing, and advertisers need to adapt.

Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With

Upcoming change to AdSense requires media owners to more stringently vet advertising partners.

Mediaocean to Buy 4C Insights Amid Changing Television Landscape

Mediaocean is buying 4C to create an omnichannel platform for marketers as linear and streaming TV quickly converge.

One Company Wants to Rank the Ad-Tech Industry. Another Calls Foul

Two companies are publicly spatting over a ranking of OTT sell-side platforms, highlighting a deeper issue around transparency in ad tech.

Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.

CafeMedia Teams With ID5 to Help Solve the ‘Chicken-and-Egg Problem’ of Identity

CafeMedia has partnered with ID5 as the ad industry searches for a viable alternative to the third-party cookie.

Google Rolls Out New 3D Ad Format Swirl in DV360

Google makes 3D Ad Format Swirl available globally in its buying platform DV360.

Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues

Permutive, a publisher-focused DMP, has raised $18.5 million in Series B funding to help find solutions to the ad industry's cookie problem.