Programmatic

How Xaxis Is Tilting Toward Transparency

GroupM’s programmatic spearhead is now looking at potential moves into consulting.

Google Fined $1.7 Billion for Violating EU Antitrust Laws

Google has already faced record fines from European regulators over antitrust violations.

Security Incident at Ad-Tech Platform Sizmek Affects Publicis Media

Separate incidents in the same week demonstrate the ongoing issues around platform policing.

App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

The initiative was released Wednesday evening.

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

It doesn't consider changing trends and innovations.

Google’s Latest Ad-Tech Changes and the Likely Future Impact

The programmatic market is in for substantial correction as Google rolls out unified auctions.

Google Removed 2 Million Pages a Month From Its Ad Network in 2018 for Policy Violations

The company's ‘bad ads’ report trumpets its machine learning-powered transparency push.

Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

A MediaRadar study shows that one-third of advertisers cut their ad spend

Yext and Adobe Collaborate to Unify Brand Experiences Across the Web

The move will ensure verified information for consumers.

Impact Announces $75 Million Funding Round to Promote Company Growth

They're hoping for regional expansion and potential acquisitions.