Programmatic

Twitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Users

Adjust, AppsFlyer, Branch, Kochava, Singular, Soomla and Tenjin are partners.

How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID

This comes as the industry realizes cookie-based targeting has to slim down and embrace new formats.

What Google’s War on Fingerprinting Means for Marketers

Tracking changes fall short of initial fears but pose questions on a widely used practice.

The Areas Where Brand Safety Measures Fall Short

Hiring someone to confront these shortcomings can help.

Index Exchange Is Bringing Machine Learning to Header Bidding

New product aims to balance publisher revenue opportunities with consumer experience.

Q&A: The Washington Post’s Programmatic Team Isn’t Afraid of Experimentation

Vp of programmatic advertising Jason Tollestrup dives into the company's partnerships, publishers and proprietary tech.

How Google Wants to Further Automation in Cross-Screen TV Buying

The latest updates include support for the IAB Tech Lab-led privacy feature IFA.

FreeWheel’s New Roster of Tools Intended to Simplify the OTT Buying Process

The company is offering 3 new 'tiers' for partners looking to purchase.

Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers

YouTube has reinstated third-party ad serving (kind of) as its GDPR-compliance policy on tracking goes global.

The Trade Desk’s CEO Is Keen to Expand, But Not at the Cost of His Company’s Culture

The Trade Desk's Jeff Green speaks on what future acquisitions can provide.