Programmatic

The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first DSP to join the consortium, which is working to reduce the ad-tech industry's reliance on Google.

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.

3 Tips for Switching Your Platform to First-Price Auctions

First-price auctions will be the universal method for the entire programmatic market.

Here’s What We Learned From Ad Tech’s End-of-Year Health Check

Reflections on The Trade Desk, Rubicon Project, LiveRamp, Criteo and Telaria’s latest earnings results.

Nestlé Is Doubling Down on Ad Tech

The CPG giant’s digital media hub aims for greater transparency, as the company looks to increase its programmatic spend.

Beyond Transparency, It’s Time to Start Maximizing Capability

Don't make fundamentally flawed decisions when it comes to programmatic advertising.

Startup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing Services

The company will put the funds toward creating and selling new programmatic ads.

DoubleVerify Buys Ad-Juster to Launch Sell-Side Offering

The purchase comes amid a flurry of ad tech M&A activity geared toward creating digital transformation outfits.