Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Adalytics report finds hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most major ad-tech firms (a notable exception was The Trade Desk, which Adalytics did not observe sending ads on MFA websites). Many of these firms had announced tools to limit brands’ exposure to made-for-advertising sites after a report from the Association of National Advertisers (ANA) in June found 21% of impressions and 15% of ad spend in the study’s sample went to these websites.



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