Xaxis Teams Up With Cavai for Post-Cookie Creative Offer
A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.
Reinventing Yourself in Transformative Times Without Relying too Heavily on Data
'While data is extremely important, and necessary, we pay too much lip service to it,' said Tobaccowala at Adweek's Social Media Week.
Are We Seeing a Slowdown in Health and Fitness Products?
New Profitero data shows where some areas have tapered off.
We’ve Been Spending Way More on Our Pets During the Pandemic
According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets.
Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.
Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste
A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.
Young Americans Trust Local TV News the Most, According to Harvard Poll
The respondents, ages 18-29, still find information on Facebook but largely distrust the company.
Study Shows Brands Need to Do a Better Job Reaching People With Disabilities
A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities.
Ads That Defy Stereotypes Also Perform Better, New Research Shows
The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with [...]
Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021
YouTube, Amazon and other top tech companies dominated this year’s list.
Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed
A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action.
Consumers Are Split on What Media Platforms Should Do With Their Data
Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.
Publicis Groupe Beats Organic Growth Expectations for Q1 Results
The company reports a growth of 2.8%, but a 3.6% decline in net revenue.
More Americans Feel Comfortable Traveling, but Only 22% Have a Trip Booked in the Next 3 Months
According to a new Adweek-Morning Consult poll, some consumers are waiting for a good deal to travel
Starbucks, Dunkin’, Panera See March Recovery After Experiencing a Difficult Year
Coffee chains, among the hardest hit during the pandemic, are starting to retake lost ground.