While the C-Suite’s Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic

A Gartner study reveals that marketers must prepare for budget cuts due to the Covid-19 crisis, and CMOs should not gamble on ad spend bouncing back.

Actually, People Are Not Delaying Holiday Plans. They’re Already Thinking About Christmas Gifts

Marketers and advertisers have long prioritized planners, but they’re making some seriously incorrect assumptions about this key audience right now.

Two-Thirds of Business Executives Say Covid-19 Hasn’t Slowed AI Projects

Some 40% even said the pandemic even accelerated their efforts.

InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.

This Data Sheds a Revealing Light on Today’s Cannabis Consumers

Oasis Intelligence polled 20,000 Americans in 50 states to prove cannabis fans "aren't what they’ve been painted to be."

These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

Jimmy John’s Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals

The restaurant chain had to figure out how to lure customers backs after the office lunch crowd dissipated.

Fat Brands Thinks Expansion, Adjusts Service Model for Pandemic

Fat Brands, parent of restaurant chains such as Fatburger and Ponderosa and Bonanza Steakhouses, is ordering up some M&A.

Pandora Gives Podcast Hosts More Data on Where and How Long People Listen

The move makes the streaming service more competitive with Apple and Spotify.

Subway’s CMO Serves Up Insights on the Return of the $5 Footlong

The promotion—and its famous jingle, now sung by Charlie Puth—are back.