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Travelers Want to Go, but Only If Everyone Can Come Along

Insights from Expedia Group say inclusive ads are key for culture and business.

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Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands

Cost of living crisis and risk of recession are snapping at marketers' heels.

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Just 2 Brands Have Sustained Global Growth for a Decade

According to Kantar research, just two global brands have been able to grow their customer reach for 10 years straight.

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Adweek Podcast: How Holding Company Media Networks Stack Up, According to Forrester

Forrester's Jay Pattisall and Omnicom and Dentsu media executives join Olivia Morley to discuss the latest Wave.

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Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

Converging disciplines and marketers' cries for more integration define the industry.

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Eco-Labeling in Fashion: What Consumers Want

New research from Fordham University shows significant segmentation in the consumer fashion market.

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Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform

The new tools and features were unveiled during the Viva Tech expo in Paris.

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Health Companies Dominate the List of America’s Most Trusted Brands

Band-Aid, Lysol and Clorox dominate the rankings.

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GroupM Forecasts Ad Spend Growth, Though Less Than Last Year’s, Despite Economic Conditions

Global advertising is projected to grow 8.4% this year.

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Inflation Has Become a Perception Problem for Companies

Corporate profits amid rising bills have some consumers asking questions.

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Why Brands Are Looking to the Stars to Connect With Consumers

Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun!

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5 Alternative Products Going Mainstream With National TV Ads

Noticed an increase in commercials for non-dairy milk? You're not wrong

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BuzzFeed Inc. Unveils Lighthouse 2.0, Its Updated Suite of First-Party Data Tools

After incorporating Complex, the offering now reaches 119 million users.

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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.

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Advertisers Have the Data. What Comes Next?

Hyper-personalization is the core of a great digital experience.