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NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021

2021 Outlook

Retail sales are expected to grow between 6.5% and 8.2% or $4.3 trillion and $4.4 trillion this year, the National Retail Federation projected Wednesday.

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Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent

Lockdown shopping has made stockpilers and deal hunters out of most everyone.

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These Brands Are Nailing Search Visibility During the Ecommerce Boom

Target and Home Depot are leading the way for traditional brick-and-mortar retailers.

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Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

Data Points

People want to see their values reflected in companies they engage with.

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This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products

Ashton Kutcher might not be able to sing, but he did make people want Cheetos.

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The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors

The Big Game

A unique spin on a consistent approach is the wining combination.

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The Big Opportunities and Challenges for Marketers in 2021

Adweek Intelligence survey reveals optimism in 2021.

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Consumers Want Brands to Make Shopping Fun and Reflect Their Values

A new report from Future Commerce outlines what matters to shoppers in 2021.

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More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results

A new report from StrategyBox surveyed 100 industry executives.

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Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations

Adweek research with Morning Consult conveys how few want to watch, read or buy from the outgoing president.

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Retail M&A Grew in 2020, With More Deals Expected in 2021

Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.

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Why Data Presentation Needs to Be Digestible and Insightful

Data presentation is all about cutting down the noise.

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2020 Was a Watershed Year for Retail Bankruptcies

2020 will go down in history for many dubious distinctions, including retail bankruptcies. There have been more than three dozen bankruptcy filings by national and regional chains as stores were [...]

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Sycamore Got a Bargain For Ann Taylor and Loft, But Is Now Tasked With a Turnaround

For all four brands, the good news is that they have the debt wiped from their balance sheets due to the bankruptcy and the vast financial resources of its new [...]

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The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries

Instacart data reveals how online shopping is shifting during the pandemic.