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Why Simply Having First-Party Data Is Only the Beginning

Marketers discuss how information can benefit both shoppers and brands.

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Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Voice

Recent regulations across the world are forcing brands to get personal again.

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79% of Americans Have Bought Used Clothes, With Millennials Leading the Way

In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.

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The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead

Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.

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How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders

Voice

By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'

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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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How Small Brands Turn Customer Feedback Into Marketing Strategies

DTC marketers are listening, from focus groups to surveys and Instagram polls.

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Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’

The SaaS platform will develop a personal identity-based solution for retailers.

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Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.

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Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.

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Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out

Consumers see distrust and intrusion, brands see improved consumer experiences.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.

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Beachbody’s Public Market Debut Was 22 Years in the Making

The at-home fitness provider began in VHS exercise tapes, but deems itself 'the Netflix of fitness' today.

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Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.

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Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award

Wieden+Kennedy's "Dream Crazy" campaign for Nike continues to impress.