4A’s Advises Brands to Rethink Suitability Around News Content

Trade group calls for real-time management of brand sustainability criteria.

COVID-19 Brings Younger Demos Back to TV, Increasing Viewing Across All Dayparts

TV viewing amid COVID-19 has continued to increase across all demographics and dayparts, but particularly among younger audiences.

With Rent Due, Leases Don’t Give Retailers and Restaurants an Easy Out

Chains hope for government assistance that includes financial relief.

March Jobs Report Shows Biggest Losses in Food Services, Restaurants and Bars

The unemployment rate grew to 4.4% in March, up from a 50-year low in February of 3.5%.

Americans Want Brands to Do Their Part Against Coronavirus, Then Advertise

Engaging with coronavirus is a tricky act, plus more findings by Harris Poll's latest COVID-19 Tracker survey.

Against Dreary Retail Backdrop, Nike Offers a Ray of Hope

The sneaker maker found ways to limit losses even amid the coronavirus pandemic.

Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior

The survey provided insights into the role brands play during the pandemic.

Neiman Marcus Could Be One of the First Retail Casualties of Coronavirus

The department store chain was saddled with billions in debt as the result of a buyout by private equity in 2013.

Casual Dining Chains Among Hardest Hit in Wake of Pandemic

Fast food chains are better positioned to weather the falloff.

Imagery of Human Contact Is Down 30% in Social Media Ads

A computer vision firm found trends in how brands have responded to the pandemic.