Alt Image Text

Ad Revenue Will Grow 22% in 2021, GroupM Projects

"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.

Alt Image Text
Alt Image Text

How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want

CPG & Grocery

Additional revenue is nice, but it's not the point.

Alt Image Text

39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.

Alt Image Text

Why Gen Z Will Drive a ‘Double Top Line’

How to win Gen Z customers more easily and attract and retain the best Gen Z talent.

Alt Image Text

2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy

Activity is up, but valuation expectations could curtail deals.

Alt Image Text

How Marketers Can Plan Smarter Donor Campaigns to Drive Change

Engaging in the giving revolution

Alt Image Text

Revenge Spend Is Coming. Here’s How Marketers Can Prepare

Marketers can increase customer stickiness and generate more data to better target and personalize their efforts.

Alt Image Text

Stop Stalking Consumers and Earn Their Attention Instead

There is now a clear line that cannot be crossed with privacy.

Alt Image Text

Diageo Opens a Data-Based ‘Collaboration Center’ to Keep Pace With a Changing Alcohol Industry

The pandemic has accelerated shifts in how people buy and what they drink.

Alt Image Text

62% of Consumers Say Their Drinking Habits Have Recently Changed

Adweek teamed up with Morning Consult on this survey about canned non-beer beverages.

Alt Image Text

Adweek Podcast: Asian Pacific American Heritage Month

Facebook's global head of social marketing Eric Toda and LAAUNCH.org co-founder Norman Chen discuss the STAATUS Index, a comprehensive assessment of attitudes and stereotypes towards Asian Americans.

Alt Image Text

Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided

A new Adweek-Morning Consult poll showed 53% are interested in the Games.

Alt Image Text

Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

New data from Suzy breaks down consumer plans for Sunday's holiday.

Alt Image Text

Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.