Why Simply Having First-Party Data Is Only the Beginning
Marketers discuss how information can benefit both shoppers and brands.
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
Recent regulations across the world are forcing brands to get personal again.
79% of Americans Have Bought Used Clothes, With Millennials Leading the Way
In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.
The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead
Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.
How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders
By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'
77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled
In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.
How Small Brands Turn Customer Feedback Into Marketing Strategies
DTC marketers are listening, from focus groups to surveys and Instagram polls.
Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’
The SaaS platform will develop a personal identity-based solution for retailers.
Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.
Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports
A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.
Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out
Consumers see distrust and intrusion, brands see improved consumer experiences.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.
Beachbody’s Public Market Debut Was 22 Years in the Making
The at-home fitness provider began in VHS exercise tapes, but deems itself 'the Netflix of fitness' today.
Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options
Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.
Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award
Wieden+Kennedy's "Dream Crazy" campaign for Nike continues to impress.