The Latest
A Better Way to Measure TV Advertising
This post was created in partnership with Viant An ad can reach the right audience, appear alongside premium content, and play to completion. But advertisers still need to know whether [...]
READ FULL STORY >
The Sydney Sweeney Effect Can Fade Fast for Brands, Data Suggests
For American Eagle, her early boost faded, and Dr. Squatch’s direct sales didn’t show a lasting lift either.
READ FULL STORY >
The Real Value of an Ad Starts With Attention
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people [...]
READ FULL STORY >
Rethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be [...]
READ FULL STORY >
A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have [...]
READ FULL STORY >
What It Takes to Transform First-Time Shoppers Into Repeat Customers
This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort [...]
READ FULL STORY >
When CTV Delivers an Ad, Who’s Actually Watching?
This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn [...]
READ FULL STORY >
Marketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is [...]
READ FULL STORY >
How a 161-Year-Old Brand Stays Relevant
This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with [...]
READ FULL STORY >
Choosing Seasonal Magic Over Product Features
This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding [...]
READ FULL STORY >
AI Is Changing How Marketers Respond to Social Signals
This post was created in partnership with Hootsuite Social signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to [...]
READ FULL STORY >
Turning Brand Affinity Into Measurable Business Outcomes
This post was created in partnership with Tunnl Tracking customer sentiment and creating feedback loops is essential in today’s marketing landscape, even for large legacy brands like Walmart. During a [...]
READ FULL STORY >
How to Build an AI Dashboard That Makes Your Case for You
ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.
READ FULL STORY >
Making the Last Mile Count
This post was created in partnership with Ibotta As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to keep pace. During an ADWEEK [...]
READ FULL STORY >
Retail Media’s Next Evolution Starts With Smarter Questions
This post was created in partnership with CVS Media Exchange (CMX) Marketers have more retail data than ever. But what do they do with it? During an ADWEEK House Cannes [...]
READ FULL STORY >