Ad Revenue Will Grow 22% in 2021, GroupM Projects
"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.
How Bumble Is Taking Action to Spread Awareness About Unsolicited Fetishization
The dating app now categorizes the behavior as sexual harassment.
How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want
Additional revenue is nice, but it's not the point.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.
Why Gen Z Will Drive a ‘Double Top Line’
How to win Gen Z customers more easily and attract and retain the best Gen Z talent.
2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy
Activity is up, but valuation expectations could curtail deals.
How Marketers Can Plan Smarter Donor Campaigns to Drive Change
Engaging in the giving revolution
Revenge Spend Is Coming. Here’s How Marketers Can Prepare
Marketers can increase customer stickiness and generate more data to better target and personalize their efforts.
Stop Stalking Consumers and Earn Their Attention Instead
There is now a clear line that cannot be crossed with privacy.
Diageo Opens a Data-Based ‘Collaboration Center’ to Keep Pace With a Changing Alcohol Industry
The pandemic has accelerated shifts in how people buy and what they drink.
62% of Consumers Say Their Drinking Habits Have Recently Changed
Adweek teamed up with Morning Consult on this survey about canned non-beer beverages.
Adweek Podcast: Asian Pacific American Heritage Month
Facebook's global head of social marketing Eric Toda and LAAUNCH.org co-founder Norman Chen discuss the STAATUS Index, a comprehensive assessment of attitudes and stereotypes towards Asian Americans.
Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided
A new Adweek-Morning Consult poll showed 53% are interested in the Games.
Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles
New data from Suzy breaks down consumer plans for Sunday's holiday.
Xaxis Teams Up With Cavai for Post-Cookie Creative Offer
A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.