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Infographic: The Delta Variant Turns Travel Plans Into Online Grief

After hopes of a hot vax summer, anger and sadness reign as Covid-19 surges.

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Most Consumers Aren’t Ready for Halloween Decor Quite Yet

A new Adweek-Morning Consult survey asked consumers when they're ready to see seasonal marketing.

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What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland

From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.

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Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

1 in 4 Americans want the fall favorite in August, according to a Morning Consult survey.

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Around Half of American Car Owners Are Open to Buying an Electric Vehicle

A new Adweek-Morning Consult poll shows a majority of consumers believe electric vehicles are good for the environment.

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Marketers Are Mistaking Information for Intimacy

The data paradox facing the industry in today's data-driven world.

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As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities

Search data from Profitero shows a surge in interest for makeup, blazers, on-the-go snacks and pet cameras.

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Despite Last Year’s Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits

A new Adweek-Morning Consult poll showed consumers prefer buying in store at rates similar to 2019.

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Why Simply Having First-Party Data Is Only the Beginning

Marketers discuss how information can benefit both shoppers and brands.

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Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Recent regulations across the world are forcing brands to get personal again.

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79% of Americans Have Bought Used Clothes, With Millennials Leading the Way

In a new Adweek-Morning Consult poll, 70% of respondents say sustainability is important when deciding how to get rid of clothing.

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The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead

Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.

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How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders

By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'

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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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How Small Brands Turn Customer Feedback Into Marketing Strategies

DTC marketers are listening, from focus groups to surveys and Instagram polls.