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In Data Analysis, the Right Answers Come Only From Asking the Right Questions

How data analysts and decision makers can better adjust to understand one another.

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Fast-Food Chains Are Growing Again, With a Few Exceeding Pre-Pandemic Trajectories

Chains that reported double-digit growth include Papa John's, Domino's, Jack in the Box and Popeye's.

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Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says

Its end-of-year forecast says the sector grew 5%.

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Guitar Center’s Bankruptcy Adds to Toll on Retail

Apparel, jewelry and accessories also continue to get beaten up, in part due to shoppers continuing to shelter in place, resulting in less of a need for replacement items in [...]

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What Brands Can Do With Search Until TV Provides Better Measurement

Measurability is at the heart of TV’s problem.

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To Nab the Professional Services Customer, Home Depot Reunites With HD Supply

The DIY retailer is bolstering efforts to reach out to repairmen and maintenance contractors.

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Our Pandemic Snacking Behavior Shows the Great Appetite for Connection

Mondelez' State of Snacking report shows more consumption—and intention for connection.

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IPG’s Q3 Earnings Take Slight Hit as Covid-19 Fallout Continues

The holding company continues to shed real estate and reduce its workforce.

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Brave Brands Are Invited to Sign up for a Brutal (but Insightful) Roasting by Comedians

Agency Humanaut, known for satire and trope busting, based its new program on celebrity roasts.

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Publicis Groupe Exceeds Q3 Expectations With Organic Revenue Down 5.6%

CEO Arthur Sadoun said the holding company has "a model that is working."

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Delta Has Lost Nearly $11 Billion Since the Pandemic Began

Airline doesn't expect to generate a profit until the spring.

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How Fresh Food Needs to Appeal to the Pandemic Shopper

Stress and safety concerns are keeping people away, according to a new study from Deloitte.

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Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

Consumers are viewing brands and their shopping experiences very differently.

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Infographic: How the Pandemic Has Altered Consumers’ Food and Eating Preferences

New data shows that Americans are changing how they view their meals due to Covid-19.

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Online Shopping Set to Surge This Holiday Season

Salesforce expects ecommerce to account for 30% of all purchases, up from 14% in 2019.