Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances
Ad spend dropped 48% during the second quarter of 2020.
Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation
The luxury retailer's restructuring bolsters efforts prior to Covid-19.
Century 21’s Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories
The famed retailer is following in the steps of Barneys, Dean & DeLuca and Stage Stores.
Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness
The data analytics firm aims to sway marketers away from "hopes and dreams" toward "dollars and cents."
Summer Retail and Food Services Sales Up 2.4% From 2019
Clothiers and fashion accessory stores, however, continue their dramatic slide.
Translation Teams Up With Nielsen to Measure Cultural Impact
The collaboration follows the company's partnership with Disney.
JCPenney Avoids Liquidation, but Hard Work Remains
Department store agrees to be sold to real estate groups Simon and Brookfield.
Marketers Are Failing to Personalize to Lower Income Consumers
Lower earners have untapped spending potential, new study contends.
Video Ads and Brand Experiences Work Better Together in Streaming
Brand experiences on TV apps can be mutually beneficial for both advertisers and streamers.
Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan
The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.
Retail Leveraged Loan Default Rate Hits Record 18.9% in August
Credit rating agency Fitch warns the figure could reach as high as 25% by year's end.
Back-to-School TV Ad Spend Plays Hooky in 2020
Retailers spent 70% less on national TV ad spend for back-to-school messaging so far.
Casual Dining Chains Show Improvement, but Rating Agencies Remain Wary
Chili's, IHOP, Denny's, Outback Steakhouse and more reveal their latest quarterly results.
How Back-to-School Advertising Can Adapt to the Current Reality
Be flexible with messaging, channels and ad types.
DTC Apparel Brand Vuori on Track to Grow 180% Year-Over-Year
Digitally native brands in the athleisure space thrive during the pandemic even as clothing broadly has suffered.
