Green Wednesday Continues to Pick Up Steam During Cyber Week

Green Wednesday continues to exceed traffic and sales goals, as cannabis continues to mature as an industry.

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

New data highlights some of the stakes in the upcoming streaming wars as media companies old and new fight for market share and customers.

US Consumers Shelled Out $9.4 Billion on Cyber Monday 2019

At the height of Cyber Monday 2019, people spent $12 million a minute.

What Shopify’s Cyber Weekend Numbers Say About Ecommerce

People's love for direct-to-consumer brands is far from waning.

Cyber Weekend Yields $7.5 Billion in Digital Sales

A report from American Express and the National Federation of Independent Business said consumers spent nearly $20 billion on Saturday.

The Biggest Black Friday Ever Saw $7.4B in Online Sales

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY).

Thanksgiving Sales Surpass $4B, Showing Nothing Is Sacred Anymore

U.S. consumers spent precisely $4.2 billion on Thanksgiving Day 2019, according to Adobe Analytics.

Here’s What to Expect During Cyber Week, by the Numbers

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers looking for gifts.

If Gen Z Consumers Are So Digital, Why Do They Like Paying With Cash?

It’s an article of faith among marketers that members of Gen Z (the age cohort that’s now between 4 and 24 years old) are digitally savvy.

Programmatic Has a Ways to Go to Live Up to Its Potential

4A's and The 614 Group have co-authored a report on ad tech called The Future of Programmatic and Automation.