Long gone are the days when marketers and other industry professionals could simply rely on their gut to put forth a campaign. Now, it’s all about data and insights, and how it’s used to help marketers realize faster results. That’s what Adweek’s Data & Insights category is all about—how brands have turned customer data into marketing insights that ultimately led to huge real-time results and fast-paced success. This category offers thoughtful opinion pieces and professional advice regarding the state of the marketplace to the benefits of leveraging data.

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Why More Publishers Aren’t Transacting on Attention … Yet

Marketers can use guarantees strategically to avoid ad fraud.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers

Only 36% of Fortune 500 companies call their marketing lead CMO.

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.

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The Super Bowl 58 Ads That Performed off the Field

The definitive list of Super Bowl 58's top-performing ads.

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These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO

EDO ranked every commercial airing in Superbowl 58 on how each ad increased consumer engagement upon airing.

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Three Years Post-Pandemic, Women Still Haven’t Returned to the Marketing Industry

New data from nonprofit She Runs It shows women makeup 37% of industry employees, still down from 50% before the pandemic.

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CMOs Will Take More Control Over Product in 2024

In 2024, marketers must navigate the famous 4Ps a little differently.

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U.K. Marketers Gear Up for 2024 Budget Boost

Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.

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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

More media agencies are leaving behind routine activations to offer their clients market intelligence.

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What Agencies Need to Know About the 4A’s 2024: Look Ahead Report

AI presents an existential threat to agencies that don't adapt, and other predictions.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

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How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room

Data clean rooms replace multitouch attribution for marketing effectiveness.

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IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024

What the young crowd will be doing, wearing and thinking this year.

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An Unlikely Hero of Advertising: the Data Protection Officer

As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.