This Adweek case study explains how restaurant chain Noodles & Company built its loyalty strategy to drive incremental growth with its core customers.
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
Major brands such as Johnson & Johnson and Burberry have pared back their distinctive logos in recent years.
Why the finance tech company is integrating its consumers into the retail media ecosystem.
A new approach would separate corporate from brand, caring from selling.
They don’t need affirmation and empowerment; they already have it.
A survey of small and mid-sized agencies revealed a bleak new business outlook and internal strife.
Dentsu Creative's global CMO survey revealed a growing focus on entertainment and less around purpose.
Growth will return to pre-pandemic levels, says the Madison and Wall founder.
Global director Jason Whiting on the brand's strategy to build fandom.
Streamer ranked 'coolest' brand among 7- to 14-year-olds.
Former WSJ CMO Suzi Watford has brought her own blend of newsroom thinking to the audio giant.
The increasing importance of positioning brand as an asset.
Collective costs can run as high as $1.2 million.
The general interest publisher continues to buck larger economic trends.