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5 Alternative Products Going Mainstream With National TV Ads

Noticed an increase in commercials for non-dairy milk? You're not wrong

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BuzzFeed Inc. Unveils Lighthouse 2.0, Its Updated Suite of First-Party Data Tools

After incorporating Complex, the offering now reaches 119 million users.

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To Defend or Not to Defend—That Is the Question for Incumbent Agencies

Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.

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Advertisers Have the Data. What Comes Next?

Hyper-personalization is the core of a great digital experience.

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People Trust These Brands More When Women Advertise Them

An exclusive survey by Engine Insights reveals people's attitudes about women in ads.

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The Crypto Bowl: Did the Big Game Give Crypto Exchanges a Boost 1 Month Out?

Data behind whether FTX, eToro, Coinbase and Crypto.com's spots had staying power.

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Publicis Media, GroupM Lead COMvergence’s 2021 Media Agency Global New Business Ranking

Publicis Media and GroupM top COMvergence's 2021 Media Agency Global New Business ranking.

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Stressed Consumers Are Cutting Back on Expensive Plant-Based Meats

They're ditching old product staples as inflation rises, a study finds.

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This Report Shows Why Gen Z Sees Straight Through Your Marketing Efforts

Brands are missing the mark when it comes to connecting with Gen Z.

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With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client Work

The brand can better target individuals and monitor their buying behaviors.

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‘Male or Female?’ Beyond Binary Code Brings Online Data Collection Into the 21st Century

The Beyond Binary Code can be added to websites to increase its gender options for non-binary users

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McDonald’s Campaign Asks Customers to Share Their Food Stories

The fast food giant is asking customers to tell them what they eat when they go to one of their restaurants.

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How Omnicom’s Data Platform Helps Clorox Clean Up

The platform is a one-stop-shop for planning and activating media.

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It’s Time to Review the Expectation of Auditing

The way the industry views marketing procurement needs to evolve.

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Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion

Dentsu's forecast predicts growth of 9.2% for the year.

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