Data & Insights Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? Ad Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism The ‘Privacy for America’ coalition works to lobby lawmakers. How to Ensure Your Second-Party Data Is Ethically Sourced Providing you and consumers peace of mind. Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition Advent International and Goldman Sachs are also reportedly bidding. FTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use AT&T, Comcast, Google Fiber, T-Mobile and Verizon are all being analyzed. Why Tech Companies Are at Fault for Poor-Quality Digital Advertising The solution lies in whether consumers will share your content or not. How Brands Are Using AI to Improve Personalization Getting ever-closer to 1:1 marketing at scale. Look Past GDPR Into Data Privacy Rules on a State-by-State Basis Regulation on a local level will set the standard in the U.S. What Brands Need to Know About Transparency and Privacy From Last Year’s Mistakes Consumers are the priority, always. 5 Tech Stats That Caught Our Attention This Week From Facebook drama to, well, more Facebook drama.123…48Next »