Long gone are the days when marketers and other industry professionals could simply rely on their gut to put forth a campaign. Now, it’s all about data and insights, and how it’s used to help marketers realize faster results. That’s what Adweek’s Data & Insights category is all about—how brands have turned customer data into marketing insights that ultimately led to huge real-time results and fast-paced success. This category offers thoughtful opinion pieces and professional advice regarding the state of the marketplace to the benefits of leveraging data.

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Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall

Politico will use the captured data to improve its advertising and product strategies.

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How the Bud Light Boycott Changed Marketing

More caution, better social monitoring and a more deliberate approach toward inclusive advertising.

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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Why More Publishers Aren’t Transacting on Attention … Yet

Marketers can use guarantees strategically to avoid ad fraud.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers

Only 36% of Fortune 500 companies call their marketing lead CMO.

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.

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The Super Bowl 58 Ads That Performed off the Field

The definitive list of Super Bowl 58's top-performing ads.

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These Brands Drove the Strongest Consumer Engagement in the Super Bowl, According to EDO

EDO ranked every commercial airing in Superbowl 58 on how each ad increased consumer engagement upon airing.

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Three Years Post-Pandemic, Women Still Haven’t Returned to the Marketing Industry

New data from nonprofit She Runs It shows women makeup 37% of industry employees, still down from 50% before the pandemic.

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CMOs Will Take More Control Over Product in 2024

In 2024, marketers must navigate the famous 4Ps a little differently.

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U.K. Marketers Gear Up for 2024 Budget Boost

Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.

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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

More media agencies are leaving behind routine activations to offer their clients market intelligence.

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What Agencies Need to Know About the 4A’s 2024: Look Ahead Report

AI presents an existential threat to agencies that don't adapt, and other predictions.