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In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers’ are relaxing their commitments to equity.
Other studies back that up. Only 18% of respondents to a MediaLink survey marked diversity, equity and inclusion and environmental sustainability as top priorities.
There are other studies that show existing diversity and inclusion efforts aren’t enough to fix advertising’s representation problem, and that the industry representation is worsening when it comes to agency ownership.
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