Olivia Morley
Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
iProspect Expands Duties for Ferrero Group, Winning the US Market
The chocolatier is now the largest account on the agency's roster.