Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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Mediahub Is Adweek’s US Media Agency of the Year

Media Agency of the Year

The agency held onto its creative flair, but added scale last year after joining IPG Mediabrands.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

B2B

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58

Viral Marketing

The marketing stunt is some of the first work from creative AOR The Martin Agency.

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How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

Experiential Marketing

The league partners with agency Six Degrees to spotlight Las Vegas artists during Super Bowl 58.

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Ashley Pulled Out All the Sofas for Super Bowl Restaurant Takeover

Super Bowl Commercials

The furniture maker hosted country music shows in a Las Vegas lounge.

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Duo’s New BBL Explodes In Duolingo’s 5-Second Regional Super Bowl Ad

Super Bowl Commercials

Earlier this week Duolingo teased the ad with social footage of the owl's BBL surgery.

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Temu Bought Multiple Super Bowl Spots for the Same Ad—Again

Super Bowl Commercials

Temu joined the Super Bowl advertiser lineup last year when it bought two spots for its 'Shop Like a Billionaire' ad.

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How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl

Experiential Marketing

Gatorade is at the center of PepsiCo's performance and wellness universe, and now it has a membership program.

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Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay’s Super Bowl Experience in Las Vegas

Experiential Marketing

PepsiCo brands have a major presence in Vegas. Cheetos chapel, Tost by Tostitos.

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Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement

At Adweek’s Big Game Brunch in Las Vegas, Norton and PepsiCo leader Kalen Thornton described how ad performance could impact entertainment programming. .