Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs


The brand's CMO is revamping its internal marketing organization and striking new partnerships.

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How GALE’s Alchemy Platform Serves Chipotle Customer Insights

The Future of Agencies

Machine learning-generated audience clusters help the agency target precisely.

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This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

Artificial Intelligence

It all started when creatives at the independent agency 22Squared wondered if AI could replace them.

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This CSO Partners With Founders of Color to Develop Brands

New Consumer

Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.

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Global Media Agency of the Year Initiative Masters Fame and Flow

Media Agency of the Year

Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.

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Horizon Next Retains and Expands FanDuel Account Worth $200 Million

Emerging Tech

The agency will take on advertising for the sports betting company's casino business.

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Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

Adweek Original Video

It's more a 'Super Bowl experience' than a one-off commercial.

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Carat Wins SharkNinja’s North American Business


SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.

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Mindshare North America CEO Amanda Richman Steps Down

Leadership & Talent

It's not clear what prompted her sudden departure.

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Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree

Earnings Reports

The holding company made 8 acquisitions and saw its top 25 accounts grow larger.