Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric

Mar Tech

Advertisers must pay attention to how vendors' strategies differ.

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Mindshare Names Matterkind’s Nancy Hall New North America CEO

Leadership & Talent

Amanda Richman formerly filled the role before stepping down unexpectedly in March.

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Uber Launches Global Media Agency Review for $600 Million Account


EssenceMediacom is the incumbent on the account.

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A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’

The Future of Agencies

The economics of the existing pitching process are 'untenable.'

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ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies

In-House Agencies

82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.

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McKinney’s First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy

Food & Beverage

Popeyes wants you to know it doesn't make sense. It makes chicken.

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Signet Jewelers Awards Its $250 Million Media Business to Publicis Media


It's another high-profile account loss for WPP's GroupM.

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Is a Drive-Thru on Brand for Shake Shack?

Customer Experience

An operational question spurred branding introspection at the premium burger joint.

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May the Best Attention Metric Win

Finding the Customer

Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.