Portrait of Olivia Morley

Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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With Two New Leaders at the Helm, Here’s What’s Next for Omnicom’s Media Agencies

Leadership & Talent

George Manas and Florian Adamski told Adweek about leadership changes at Omnicom.

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Eli Lilly Awards U.S. Media Business to Publicis Groupe’s Zenith

Accounts

This is the latest in a streak of account wins for Publicis.

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What Agencies Can Learn From Havas New York’s B Corp Certification

The Future of Agencies

Havas New York became B Corp certified this month after a multi-year process.

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Athletes Lead a New Era of Sports Activism

Sports Marketing

As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting their initiatives.

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Inside DDB Sydney’s Custom Agency Model for McDonald’s

Accounts

DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.

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How Remote Work May Forever Change the Co-Located Agency Model

The Future of Agencies

Some embedded agency teams have yet to return to the office.

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Kai Weidie Will Lead DEI for Dentsu Media Americas

Leadership & Talent

Kai Weidie is Dentsu Media's first SVP of diversity, equity and inclusion.

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Stagwell Inc. Announces Third Quarter Revenue Growth Driven by MDC Merger

Earnings Reports

Stagwell's merger with MDC fueled its ascent to being a prominent player in the agency ecosystem.

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