Olivia Morley
Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.
Categorizing Attention Tracking Partners: What Marketers Need to Know About This Ad Metric
Advertisers must pay attention to how vendors' strategies differ.
Mindshare Names Matterkind’s Nancy Hall New North America CEO
Amanda Richman formerly filled the role before stepping down unexpectedly in March.
Uber Launches Global Media Agency Review for $600 Million Account
EssenceMediacom is the incumbent on the account.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies
Is M&A the answer for holding companies?
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies
82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.
McKinney’s First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy
Popeyes wants you to know it doesn't make sense. It makes chicken.
Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
It's another high-profile account loss for WPP's GroupM.
Is a Drive-Thru on Brand for Shake Shack?
An operational question spurred branding introspection at the premium burger joint.
May the Best Attention Metric Win
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.