Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

The Future of Agencies

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

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iProspect Expands Duties for Ferrero Group, Winning the US Market

Accounts

The chocolatier is now the largest account on the agency's roster.

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Why More Publishers Aren’t Transacting on Attention … Yet

Finding the Customer

Marketers can use guarantees strategically to avoid ad fraud.

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Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Accounts

The change comes as Spotify's undergone rounds of layoffs.

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How Attention-Guaranteed Media Buys Will Impact the Industry

Finding the Customer

OMD and Playground xyz leaders offer perspectives on the attention economy.

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Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

Commerce Week

At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.

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Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record

Accounts

The win validates Deutsch LA's integrated offering.

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Mediahub Is Adweek’s US Media Agency of the Year

Media Agency of the Year

The agency held onto its creative flair, but added scale last year after joining IPG Mediabrands.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

B2B

Some agencies attribute their significant revenue growth to the onslaught of B2B work.