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Thanks to a Single P&L, This Small Agency Collective Simplifies Client Relationships

Acceleration Community of Companies has a structure that encourages the different agencies under its umbrella to work together.

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The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence

Establishing COEs is one way the group level supports agency brands.

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Agencies Need a Strong Plan for Freelancers. Here’s How to Develop One

Here's how agencies can adapt to the freelance talent wave and retain the best employees.

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BBH Poaches Alex Grieve, Celebrated Leader in U.K. Ad Scene, as Global Creative Chief

Alex Grieve is the new creative leader of agency network BBH.

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Inside Advertising’s War for Talent

The Great Reevaluation has raced through the advertising world, leaving the major advertising holding companies and smaller indie shops alike on a never-ending searching for talent to fill their ranks.

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15 Creative-First Agencies We’re Watching in 2022

From legacy shops like Ogilvy to rising players like Gut and We Are Rosie.

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Updated Deadline: Applications Are Open for Adweek’s 2022 Media Agency of the Year

Submit an application by January 18 to be considered for Adweek's Media Agency of the Year award.

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New Data Shows What Marketers Are Looking for With Media Agency Relationships

Tech, co-location and in-housing are top of mind, compared to interests from five years ago.

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With Every Client Rebrand, Code and Theory Reinvents Itself

Code and Theory reaches a new level of collaboration during the creative process.

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‘Work Your World’—Publicis Helps Relocate Staff Internationally for Six Weeks a Year

Staff will be able to browse over 100 potential worldwide destinations where they could work from.

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With Two New Leaders at the Helm, Here’s What’s Next for Omnicom’s Media Agencies

George Manas and Florian Adamski told Adweek about leadership changes at Omnicom.

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How Agencies in Europe Prepared for the Return to Office

Friction around staff being expected to be present after nearly two years working from home has emerged

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What Agencies Can Learn From Havas New York’s B Corp Certification

Havas New York became B Corp certified this month after a multi-year process.

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Martin Sorrell Predicts an Economic Boom Will Drive a Digital Growth Spree Through 2022

Sir Martin Sorrell says digital will grow alongside GDP.

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Inside DDB Sydney’s Custom Agency Model for McDonald’s

DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.