Alt Image Text

Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

Alt Image Text

Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

OpenAI's Sora has agencies bracing for yet another AI disruption.

Alt Image Text

Wieden+Kennedy Lays Off 20% of Portland Staff

The agency is restructuring the office under new president Jason White.

Alt Image Text

A Ukrainian Agency Looks Back on 2 Years of War Through a Creative Lens

Bickerstaff.734 discusses how the agency stays strong after so much devastation.

Alt Image Text

Could Brands Fix Independent Film’s Funding Problem?

The marketing industry's Hollywood aspirations are already impacting indie filmmakers.

Alt Image Text

W+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching School

Jess Monsey, Danilo Boer, Ben Levy, Brendan Gahan and John Patroulis sign on to teach.

Alt Image Text

How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands

Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.

Alt Image Text

2024 Will Push Ad Agencies to Pursue New Capabilities and Scale

After a flurry of M&A activity in 2023, what VML and Gut can teach the industry.

Alt Image Text

New Agency Business Expected to Rise in 2024

RSW/US study of agencies and marketers shows an anticipated uptick in spend and use of AI.

Alt Image Text

Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other

Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.

Alt Image Text

Virginia Commonwealth University Acquires The Creative Circus

The advertising portfolio school will be relaunched with help from McKinney.

Alt Image Text

From Reporting to Reduction: How Businesses Are Taking Action on Climate Change

Adland isn’t exempt from the legislation that’s coming down the pike.

Alt Image Text

Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO

It's time to find new ways to connect with consumers, plus predictions for 2024 and beyond.

Alt Image Text

Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges

Job candidates prioritize flexible work over compensation, one staffing firm alleges.

Alt Image Text

Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility

Gale's Kris Saim urges employers to address the discomfort that typically comes with sharing a diagnosis.