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7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023

Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.

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The Agency Chief Technology Officer Helps Clients Translate Tech Into Results

The CTO must lead the way to foster greater technology adoption and implementation.

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A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’

The economics of the existing pitching process are 'untenable.'

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Agency Managing Directors Must Balance Client and Employee Needs

Driving business results for their agencies while overseeing teams is all part of the job.

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This Chief People Officer Just Became The Ad Industry’s Therapist

When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered [...]

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Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows

The shorter work schedule improved morale, retention and the bottom line.

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How GALE’s Alchemy Platform Serves Chipotle Customer Insights

Machine learning-generated audience clusters help the agency target precisely.

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The Modern Executive Creative Director Must Be the Ultimate Multitasker

The executive creative director must motivate, inspire, manage, create and steward new technology.

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Coltrane Curtis Wants Brands to Rethink the Definition of Influence

The founder and managing partner of Team Epiphany breaks down inequities in creator culture.

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WPP CEO Mark Read on Continued Simplification, ChatGPT and Kantar

The company saw a 6.7% revenue increase despite economic headwinds.

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Inside Dentsu Media’s 5-Year Endeavor to Measure Attention 

The industry is slowly embracing attention as a new media planning currency–but questions remain.

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Advertising Has Its First Union. Why Marketers Should Worry

Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.

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EssenceMediacom Officially Launches After a 9-Month Wait

With 10,000 employees across 120 offices, it's the holding company's largest agency.

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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

The transaction strengthens the agency's reach into the mid-tier and micro influencer space.

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Inside the tech platform that also won over Nike