More Agency Consolidation May Be Coming as Creative and Media Converge Again

Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions.

3 Standout Campaigns That Required Closer Media and Creative Collaborations

Agencies created IHOB and Westworld's SXSW activation using this new model

After the VMLY&R Merger, What’s Next for WPP?

Forrester analyst predicts more consolidation is likely.

What Will Be the Talk of 4A’s Next Year?

We asked 2018 attendees.

4A’s Attendees Predict How the Ad Industry Will Evolve Over the Next 5 Years

Marketers offered thoughts on everything from diversity to tech to the agency model.

WPP’s Wunderman Launches an Onsite Practice as an Alternative to In-House Agencies

Oliver's James Sanderson tapped to lead it.

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Client demands fuel both competition and collaboration.

It’s the End of Agencies As We Know It. Here’s Where We Go Next

Agency veteran Rei Inamoto says brands want streamlined partners who help them build trust.

New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018

Referrals are in steep decline, and in-house agencies abound.

I Survived a Nightmare, Yet I Remain Confident in the Power of Compassion

At 83, an agency owner says marketers must champion human rights.