After the VMLY&R Merger, What’s Next for WPP?

Forrester analyst predicts more consolidation is likely.

What Will Be the Talk of 4A’s Next Year?

We asked 2018 attendees.

4A’s Attendees Predict How the Ad Industry Will Evolve Over the Next 5 Years

Marketers offered thoughts on everything from diversity to tech to the agency model.

WPP’s Wunderman Launches an Onsite Practice as an Alternative to In-House Agencies

Oliver's James Sanderson tapped to lead it.

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Client demands fuel both competition and collaboration.

It’s the End of Agencies As We Know It. Here’s Where We Go Next

Agency veteran Rei Inamoto says brands want streamlined partners who help them build trust.

New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018

Referrals are in steep decline, and in-house agencies abound.

I Survived a Nightmare, Yet I Remain Confident in the Power of Compassion

At 83, an agency owner says marketers must champion human rights.

Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

The duo kicks off Color Comm conference this year.

Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

30 Publicis employees learned what Zero PT Day is all about.