Following 2020 Leadership Shakeup, R/GA Says New Team Is Falling Into Place
Following a leadership exodus last year, R/GA CEO Sean Lyons has brought together a new team, with CFO Tania Secor the most recent addition.
PMG Introduces New Strategic Planning and Insights Practice
The new practice is designed to quickly bring together data analytics with consumer and behavioral insights.
A Look at Dentsu’s Global Health Offering
Dentsu is introducing a global Health offering, pulling in talent from across the network.
WPP Introduces Global Data Company Choreograph
WPP is introducing a global data company combining services from GroupM and Wunderman Thompson called Choreograph.
What VMLY&R’s Navy Win Signals for Ad Agencies
The team at VMLY&R can breathe a sigh of relief, but the rest of the industry might have cause for concern.
How Ryan Reynolds’ Maximum Effort Produced Its LeVar Burton Gin Ad Literally Overnight
The Aviation Gin spot is a case study in rapidly responsive marketing.
Mindshare North America CEO Talks About New Role, Purposeful Media and Agency Evolution
Richman joined Mindshare in the role from fellow GroupM agency Wavemaker.
Exclusive: Wunderman Thompson Hires Omnicom Veteran as New York CEO
Wunderman Thompson hired Audrey Melofchik to oversee all operations in New York, including Wunderman Thompson Health.
How Three Texas Agencies Grew Out of The Richards Group
Veterans from The Richards Group formed three successful agencies after Stan Richards' offensive comments.
Exclusive: Wavemaker Expands North American Leadership Team
The GroupM agency hired new data and analytics and new business leaders.
Exclusive: Virtue Hires Ogilvy Alum as First Global Chief Growth Officer
The appointment comes as Vice's in-house agency pursues North American growth.
Stagwell Agencies Pick Up Atlantic Broadband Contract
Five agencies will combine to support the cable and internet provider.
AKQA Veterans Launch ‘Untraditional’ Agency, Said Differently
They use technology like Virtual AOR and Team Design to blend their teams of specialists and studios with the clients’ in-house teams.
Exclusive: Con Edison Names Code and Theory Agency of Record
Assembly will handle media buying and planning.
4 Ways to Keep Creativity Alive as AOR Dies
This is an industry ripe for further creative destruction—the dismantling of long-standing practices to give way to innovation—and in this case, greater creative thinking.