Advertising Has Its First Union. Why Marketers Should Worry
Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.
EssenceMediacom Officially Launches After a 9-Month Wait
With 10,000 employees across 120 offices, it's the holding company's largest agency.
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
The transaction strengthens the agency's reach into the mid-tier and micro influencer space.
How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy
Inside the tech platform that also won over Nike
These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison
He has won over partners for PYRT, his next Bahamas-based project.
Martin Sorrell Puts 2022 in the Rearview and Looks Toward ‘Faster, Better, More Efficient’ 2023
The executive chairman and founder sees agency consolidation and spin-offs on the horizon.
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.
The Key to Retaining Agency Talent? Letting Them Leave
Agencies can invest in future relationships by respecting an employee’s decision to explore.
7 Agency Founders Explain Their Most Important Strategic Decisions
Adweek's shortlisted shops for Breakthrough Agency of the Year spill their secrets.
As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty
Leaders struggle to facilitate offline engagement without turning off talent.
Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
The brand is also consolidating all media with Publicis.
Anomaly Is Adweek’s 2022 US Agency of the Year
Though selective in taking on new work, the shop is mastering convergence.
CMOs Aren’t Convinced Their Agency KPIs Stack Up
The current evaluation process is causing dissatisfaction for both clients and agencies.
Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP
Agencies' sole alternative is financing at their own cost through a third party.