WPP Merges Geometry Into VMLY&R
While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.
WPP Merges AKQA and Grey to Form AKQA Group
It’s the third such move for the holding company in the past 2 years.
IPG Mediabrands Expands Creative Practice With Content Studio
Mediabrands Content Studio launches globally across 12 markets.
Global Executives From McDonald’s and TBWA Launch Consultancy Pltfrmr
Chris Garbutt and Colin Mitchell will focus on creating brand platforms and developing a diverse "talent cloud."
Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021
An Adweek survey of almost 70 marketers rated pandemic performance. Despite the tough numbers, there were plenty of bright spots, too.
Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder
Katie Longmyer most recently served as chief of staff for Miguel McKelvey, who co-founded WeWork.
Deutsch Splits New York and Los Angeles Offices Into Separate Agencies
Deutsch New York and Deutsch L.A. will lean into their individual strengths as separate agencies.
How Brands Can Benefit from Production in the Cloud
Angus Kneale, former CCO at The Mill launches new model built for speed and quality.
One of the Top Discrimination Lawyers in America Is Working With 600 & Rising
Cyrus Mehri took on Madison Avenue over a decade ago.
Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global
The creativity-led business accelerator has offices in Buenos Aires, Madrid and New York.
How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis
The agency's prospects are grim but not unsalvageable.
University of Texas’ Ad School Taps Lisa Bennett to Run New Real-World Program
She'll be executive director of The Lab, a student-run agency designed to give participants practical advertising and marketing experience.
How a Difficult Reinvention Helped Colle McVoy Get on a New Business Hot Streak
Change isn’t easy, but the pain paid off.
Reinvention or Brain Drain? Inside R/GA’s Transition
An exodus of leadership points to a new direction—whether the agency likes it or not.
Dentsu Aegis Network Rebrands to Dentsu International
Dentsu Aegis Network is now Dentsu International.