7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.
The Agency Chief Technology Officer Helps Clients Translate Tech Into Results
The CTO must lead the way to foster greater technology adoption and implementation.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
Agency Managing Directors Must Balance Client and Employee Needs
Driving business results for their agencies while overseeing teams is all part of the job.
This Chief People Officer Just Became The Ad Industry’s Therapist
When a toxic Wall Street workplace left James Kinney with debilitating anxiety and agoraphobia, he could only access mental health treatment if he continued to accept the environment that triggered [...]
Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows
The shorter work schedule improved morale, retention and the bottom line.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
The Modern Executive Creative Director Must Be the Ultimate Multitasker
The executive creative director must motivate, inspire, manage, create and steward new technology.
Coltrane Curtis Wants Brands to Rethink the Definition of Influence
The founder and managing partner of Team Epiphany breaks down inequities in creator culture.
WPP CEO Mark Read on Continued Simplification, ChatGPT and Kantar
The company saw a 6.7% revenue increase despite economic headwinds.
Inside Dentsu Media’s 5-Year Endeavor to Measure Attention
The industry is slowly embracing attention as a new media planning currency–but questions remain.
Advertising Has Its First Union. Why Marketers Should Worry
Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.
EssenceMediacom Officially Launches After a 9-Month Wait
With 10,000 employees across 120 offices, it's the holding company's largest agency.
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
The transaction strengthens the agency's reach into the mid-tier and micro influencer space.
How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy
Inside the tech platform that also won over Nike