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Advertising Has Its First Union. Why Marketers Should Worry

Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.

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EssenceMediacom Officially Launches After a 9-Month Wait

With 10,000 employees across 120 offices, it's the holding company's largest agency.

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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

The transaction strengthens the agency's reach into the mid-tier and micro influencer space.

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Inside the tech platform that also won over Nike

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These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison

He has won over partners for PYRT, his next Bahamas-based project.

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Martin Sorrell Puts 2022 in the Rearview and Looks Toward ‘Faster, Better, More Efficient’ 2023

The executive chairman and founder sees agency consolidation and spin-offs on the horizon.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.

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The Key to Retaining Agency Talent? Letting Them Leave

Agencies can invest in future relationships by respecting an employee’s decision to explore.

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7 Agency Founders Explain Their Most Important Strategic Decisions

Adweek's shortlisted shops for Breakthrough Agency of the Year spill their secrets.

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As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

Leaders struggle to facilitate offline engagement without turning off talent.

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Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing

The brand is also consolidating all media with Publicis.

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Anomaly Is Adweek’s 2022 US Agency of the Year

Though selective in taking on new work, the shop is mastering convergence.

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CMOs Aren’t Convinced Their Agency KPIs Stack Up

The current evaluation process is causing dissatisfaction for both clients and agencies.

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Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Agencies' sole alternative is financing at their own cost through a third party.