Virginia Commonwealth University Acquires The Creative Circus

The advertising portfolio school will be relaunched with help from McKinney

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When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices.

Virginia Commonwealth University has now acquired The Creative Circus and wants to make it more inclusive for undergraduates looking to get into the industry, and it’s getting help from agency McKinney for the relaunch.

“We’re starting off doing a hybrid model so folks can work toward a certificate, but they can also choose a specialty,” Vann Graves, executive director of VCU’s Brandcenter advertising and marketing school, told Adweek.

Graves added that this new version of The Creative Circus aims to be more flexible.

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