When Is It Time to Fire Your Client? Agency Leaders Share Their Stories

3 indicators that suggest it's time to walk away

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When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, “You’ve got to realize that all money is not created equal. Even though they both may be $100 bills, the strings attached to them (or the people attached to them) make them very unequal.”

The business wisdom still resonates with Lane. Having worked in the ad business for nearly 30 years and in 2003 founded his eponymous agency, Lane’s been exposed to his fair share of client vitriol.




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