Wieden+Kennedy Lays Off 20% of Portland Staff

The agency is restructuring the office under new president Jason White

Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes.Wieden+Kennedy

By Jameson Fleming

Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK.

Multiple sources told ADWEEK that the agency’s Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small round of simultaneous cuts that aren’t tied to this restructuring.

Wieden+Kennedy Portland has had an up and down year and a half with several client wins, including DoorDash, MLB, Allstate and Eli Lilly, while it lost accounts Fisher Price, TurboTax and Duracell.