The Future of Agencies

Wieden+Kennedy Lays Off 20% of Portland Staff

The agency is restructuring the office under new president Jason White

wieden + kennedy logo with an office background
Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes.Wieden+Kennedy
jameson.fleming
By Jameson Fleming

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Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK.

Multiple sources told ADWEEK that the agency’s Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small round of simultaneous cuts that aren’t tied to this restructuring.

Wieden+Kennedy Portland has had an up and down year and a half with several client wins, including DoorDash, MLB, Allstate and Eli Lilly, while it lost accounts Fisher Price, TurboTax and Duracell.

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jameson.fleming

Jameson Fleming

Jameson Fleming is Adweek's executive editor.

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