DoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign

In addition to working with The Martin Agency, Adweek’s 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek’s 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in the coming years. DoorDash CMO Kofi Amoo-Gottfried considers the brand’s in-house agency, Superette, its lead creative agency.

“We’ve done a pretty good job over the past five years of putting out work that’s breaking through,” said Amoo-Gottfried, but added the brand has not done as well at “having all that work be connected, consistent and coherent, but still incredibly ambitious.