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Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch process, the relationship became official in February.
Weeks later, Covid-19 would force Old Navy to temporarily close its stores, and the campaign idea that won the pitch for Martin was shelved.
But it wasn’t long before the Richmond, Va.-based