The Martin Agency Is Adweek's 2020 U.S. Agency of the Year

A commitment to relevancy—and diversity—helped it thrive in tumultuous times

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Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch process, the relationship became official in February.

Weeks later, Covid-19 would force Old Navy to temporarily close its stores, and the campaign idea that won the pitch for Martin was shelved.

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But it wasn’t long before the Richmond, Va.-based

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.