Jameson Fleming@JamesonFlemingjameson.fleming@adweek.comJameson Fleming is Adweek's news editor. Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport After a big drop in ratings, the racing circuit enters 2019 with a new strategy. Challenger Brands Why Tim Armstrong Invested in Iris Nova to Launch His DTC Company The former Oath CEO explained his new venture at Brandweek: Challenger Brands. The Big Game Adweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake? Which Williams sister starred in an ad for a matchmaking app? Can You Tell Which College Football Bowl Game Sponsors Are Real or Fake? Yes, the Cheribundi Tart Cherry Boca Raton Bowl exists Adweek Video Can You Figure Out Which Made-for-TV Holiday Movies Are Fake? Yes, Pride, Prejudice and Mistletoe is a real film. How the Flyers Created Gritty, the Internet’s Most Beloved Mascot Philadelphia's marketing team tells all about his origin story. Q&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve Human Problems The agency doubles down on data to inform decisions. Cannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End Stagnant Sales The group is also creating a 'marketing university.' Are These NFL Endorsements Real or Fake? We Put Reggie Bush and the NFL Network Team on the Spot Jake Butt, Charmin spokesperson, is absolutely a thing. Kentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds Is Beanstalk a thoroughbred or part of Omnicom?1234Next »