Jameson Fleming

Jameson Fleming

Jameson Fleming is Adweek's chief of staff, focusing on newsletters, audience development and editing the Trending section of Adweek magazine. He previously served as Adweek's news editor and associate web editor. He also oversees Adweek's Super Bowl coverage.Previously, Jameson worked for Syracuse.com as a web editor and CBSSports.com as a social media editor. He holds a broadcast-journalism degree from Syracuse University's Newhouse School of Public Communications.

MLB’s Francisco Lindor Talks Branding, Instagram and Bat Flips

The Cleveland Indians shortstop brings his mom into his social strategy.

How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing

T-Mobile and Boys and Girls Clubs also made him the face of their brands.

Ryan Reynolds Explains How He Became a Marketing Tour de Force

He's one half of the creative genius behind Aviation Gin's advertising.

How Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Dating

The goal is to create an authentic partnership that consumers can relate to.

The Most Marketable Future NFL Stars Explain What They Need From Brands

The Chosen Event brought together the top football players in the draft.

Head & Shoulders Tells the Inspiring Story of a Blind Long Snapper Who Refused to Quit

The brand's 'Headstrong' campaign celebrates the resilience of Southern Cal's Jake Olson.

Kentucky Derby Horse or Ad Agency? Can You Tell the Difference?

It's much harder than it sounds.

How the Seattle Mariners Make the Funniest Ads in Baseball Every Year

This season's crop features some very crafty lefties.

MLB Lets Its Young Superstars Loose in Its Opening Day Ad

Mike Trout, Aaron Judge and other players debate who's the best.

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

After a big drop in ratings, the racing circuit enters 2019 with a new strategy.