Jameson Fleming

Jameson Fleming

Jameson Fleming is Adweek's news editor.

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

After a big drop in ratings, the racing circuit enters 2019 with a new strategy.

Why Tim Armstrong Invested in Iris Nova to Launch His DTC Company

The former Oath CEO explained his new venture at Brandweek: Challenger Brands.

Adweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake?

Which Williams sister starred in an ad for a matchmaking app?

Can You Tell Which College Football Bowl Game Sponsors Are Real or Fake?

Yes, the Cheribundi Tart Cherry Boca Raton Bowl exists

Can You Figure Out Which Made-for-TV Holiday Movies Are Fake?

Yes, Pride, Prejudice and Mistletoe is a real film.

How the Flyers Created Gritty, the Internet’s Most Beloved Mascot

Philadelphia's marketing team tells all about his origin story.

Q&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve Human Problems

The agency doubles down on data to inform decisions.

Cannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End Stagnant Sales

The group is also creating a 'marketing university.'

Are These NFL Endorsements Real or Fake? We Put Reggie Bush and the NFL Network Team on the Spot

Jake Butt, Charmin spokesperson, is absolutely a thing.

Kentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds

Is Beanstalk a thoroughbred or part of Omnicom?