Portrait of Jameson Fleming

Jameson Fleming

Jameson Fleming is Adweek's managing editor of marketing and agencies focusing on the business of marketing. This includes coverage of agency-client relationships, account wins and loses, the future of creative and media agencies, brand and performance marketing tactics and the role of the CMO. Jameson's previous Adweek roles include agencies editor, chief of staff and news editor.

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CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’

Adweek Podcasts

CeraVe and Ogilvy discuss the build-up and reaction to one of the night's biggest moments.

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Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad

Super Bowl Commercials

Dove uses the song "It's the Hard-Knock Life" to share a message about body confidence for girls in sports.

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Verizon Leaves Trail of Super Bowl Teaser Breadcrumbs for Beyoncé

Super Bowl Commercials

After sitting out the Super Bowl last year, Verizon is making a comeback.

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Inside the Audacious Attempt to DoorDash the Entire Super Bowl

Super Bowl Commercials

Adweek reveals how DoorDash will attempt to deliver one supersized prize from every Super Bowl 58 ad.

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2024 Will Push Ad Agencies to Pursue New Capabilities and Scale

Outlook

After a flurry of M&A activity in 2023, what VML and Gut can teach the industry.

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Super Bowl 58 Ad Tracker: Complete List of 2024 Super Bowl Commercials

Super Bowl Commercials

Explore Adweek’s complete list of Super Bowl 58 commercials. Keep up with breaking news from the advertising industry heading into SB LVIII in Las Vegas.

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DoorDash Picks Wieden+Kennedy to Lead Brand Strategy and Super Bowl Campaign

Accounts

DoorDash will introduce the 'Your Door to More' brand platform in the Super Bowl.

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Inside the Pitch: Why Papa Johns Named The Martin Agency Its Creative Agency of Record

Accounts

Papa Johns ended its four-month review of its creative and media accounts, picking The Martin Agency and Carat respectively.

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How Should an Agency Incentivize Its New Business Leaders? This Study Reveals What to Prioritize

Leadership & Talent

An NBZ Partners survey looks at how to formulate the right compensation package.

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Fitzco Founder and CEO Dave Fitzgerald Is Retiring; Evan Levy Steps Into the Role

Leadership & Talent

Founder Dave Fitzgerald is retiring from the chief executive role.