Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dove‘s first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports.
The ad, produced by ADWEEK’s Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence.
The spot, titled “Hard Knocks,” begins with 15 seconds of girls taking hard hits or falls in sports, with each timed to the beat of the Broadway classic “It’s the Hard-Knock Life” from Annie.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in