The Latest
Ritz Returns for Super Bowl 61 in a Play for Casual Snackers
Ritz Bits will take center stage in the Mondelēz brand's 2027 Big Game ad
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Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
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Jay-Z Will Finally Headline Super Bowl 61 Halftime Show After Years Behind the Scenes
Apple Music, the NFL, and Roc Nation confirmed Jay-Z will headline the Super Bowl halftime show on Feb. 14, 2027.
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Jay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show
The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.
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ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad
Here's how to make a successful NFL ad, according to data.
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Disney+ Gets Into Big Game, Will Stream Super Bowl 61
Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.
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Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on Sports
The candy maker returns to the Big Game after a successful debut in 2026.
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Super Bowl 61 Ad Tracker: Complete List of 2027 Super Bowl Commercials
The Super Bowl 61 ad tracker shows ongoing updates of the latest 2027 Big Game commercials.
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Booze, Romance, and the Female Gaze: The Trends We’re Tracking for Super Bowl 61
ADWEEK is kicking off its annual Super Bowl coverage
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Disney Scores Super Bowl Ad Sellout, Closes Upfront
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
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The 2026 ADWEEK 50 Are Up for the Challenge
With strategic dealmaking, operational rigor, and creativity-centric innovation, these leaders are driving game-changing tactics and revenue for their companies.
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Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check
Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.
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The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
No topic was too niche or intimate for these avant garde filmmakers.
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The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
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Why the Super Bowl Still Matters ft. the CMOs of Mars, Comcast, Liquid I.V. & the San Francisco 49ers
Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.
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