Read Super Bowl commercial news, insights, and analysis from marketing experts at Adweek. Explore articles on the best and worst Super Bowl advertising campaigns.

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Why Nickelodeon’s First-Ever Super Bowl Is a Game-Changer for the Big Game

Advertisers can use different creative based on network.

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Pepsi Brings Super Bowl Halftime Flash to Champions League Kick Off Show

How the beverage giant and UEFA are bringing soccer to growing markets, including the U.S.

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72andSunny’s NFL Partnership Keeps on Running

Adweek caught up with flag football quarterback Diana Flores and 72andSunny's Damaune Journey about the 'Run With It.' spot from the Big Game.

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TelevisaUnivision Adds Super Bowl Broadcast to Upfronts Pitch

Spanish-language streaming service Vix passed 30 million monthly active users.

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Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

It's more a 'Super Bowl experience' than a one-off commercial.

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Adweek Podcast: How Rihanna and Fenty Beauty Won the Super Bowl

How Rihanna leveraged the biggest stage in the world to promote Fenty Beauty.

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Adweek Podcast: Love in McDonald’s With Cardi B and Offset

The brand's vp of U.S. marketing gives us a taste of the evolving Famous Orders strategy.

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Super Bowl Social Spend Shifted Away From Twitter and Toward TikTok, Reddit

Recent changes in the media mix upended Super Bowl digital advertising

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Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads

We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences.

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Super Bowl 57 Draws 115.1M Viewers During Most-Watched Big Game Ever

The audience was up compared to last year's telecast.

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Advertising Redefined 2023

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6 Touchdown Marketing Campaigns That Didn’t Need the Super Bowl

With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.

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Serena Williams Holds Court on Her Super Bowl Ads and Reevaluating Brand Partnerships

After exiting tennis, only ‘authenticity’ will pull her away from family time.

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Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won

Why Riri's halftime performance was the best Big Game commercial of them all.

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After Years of Gains, the LGBTQ+ Community Was Mostly Missing From Super Bowl 57 Ads

The times may be too political to invite your gay friends over.