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Hannah Waddingham Practices Her Evil Laugh in Rakuten’s First Super Bowl Teaser

"People are looking for an Amazon alternative." Vicki McRae, vp of brand and creative at Rakuten.

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Freakin’ Jimmy’s John’s: How Anomaly Spiced Up a Legacy Sandwich Chain

Brad Garrett as a sandwich mafioso was a risk the brand was willing to take, on this episode of Adnatomy.

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Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview

He can use the advice—Elba will star in Booking.com's first-ever Big Game spot.

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6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy

After sitting on the sidelines last year, Budweiser is back in the game.

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Can Super Bowl Ads Make Expedia Group the Nike of Travel?

The online booking firm rebuilds its marketing strategy with Apple alums, Wieden+Kennedy and Anomaly.

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Irish Spring Will Air Its First Super Bowl Ad

The soap brand is also debuting a new look.

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

The insurance provider's video challenge targets the next generation of customers.

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Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

The soft drink giant has its hands full rebuilding its agency partnerships.

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Tums to Kick Off ‘TUMSworthy Big Game Trivia’ for Super Bowl 56

Scott Rogowsky of HQ Trivia fame will host.

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Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad

End-to-end ecommerce company Vroom is leaning into convenience and reliability with its second consecutive Super Bowl ad, created in partnership with the brand’s AOR Anomaly. Titled "Flake: The Musical," the [...]

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Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers

Pepsi debuted a futuristic, nearly four minute-long trailer titled "The Call," featuring Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. This is the first time the brand [...]

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Seth Rogen Was Lost, Then Found, in Lay’s Super Bowl Teaser

The potato chip brand's Big Game lead-up campaign takes a turn from creepy to funny.

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NBC Taps Halle Berry to Host Super Bowl 56 Kickoff Opening Segment

Network enlists Hollywood stars for LA game.

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NBCU Still Has ‘a Few’ Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018

Company gives first revenue update in four months about the big February sporting events.

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We’re All VIPs in First-Ever Super Bowl Ad for Sam’s Club

The first official teaser of 2022's Big Game features Kevin Hart.