Read Super Bowl commercial news, insights, and analysis from marketing experts at Adweek. Learn about the Super Bowl 58 commercials scheduled to air during the Big Game in Las Vegas. Watch every Super Bowl ad released so far. Discover how CeraVe pulled off an incredible influencer campaign with Michael Cera for its Super Bowl ad.

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CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’

CeraVe and Ogilvy discuss the build-up and reaction to one of the night's biggest moments.

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The Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?

Inside the beverage company’s Super Bowl-inspired brand stunt.

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Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl

NYX's first broadcast and first Super Bowl ad got nixed by the NFL, causing a brand pivot and kicking up controversy.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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A Rulebook for Reaching the New Mainstream: Super Bowl Edition

TelevisaUnivision’s broadcast provided new lessons for mainstage moments when speaking to the Latinx audience.

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Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad

This Valentine’s Day, Dunkin’ and Ben Affleck drop a single from the DunKings, who debuted in their Super Bowl ad.

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In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter

A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.

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Is the Short Super Bowl Ad a Lost Art?

When it comes to Super Bowl advertising, it's getting more difficult to stand out in 30 seconds.

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Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was the most-watched telecast ever, reaching 123.7 million viewers across platforms.

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Robert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad

The Super Bowl spot was funded by American Values, a Super PAC.

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Super Bowl Ads 2024: Creatives Review the Highs and Lows

Creative leaders review the best and worst Super Bowl 58 commercials.

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Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the Whole Familia

Indeed, Nissan and Cricket leaned into Spanglish and the tight-knit familial aspect of Latinx culture.

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Brands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?

Some groups gained ground while others remained in the shadows.

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Verizon and Beyoncé Both Win With Super Bowl Album Announcement

Verizon gets a cultural icon to spread its 5G message while Beyoncé gets the company's Super Bowl audience for her album announcement

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USA Today Ad Meter: State Farm’s Arnold Schwarzenegger Ad Proves Most Popular Super Bowl 58 Spot

'Like a Good Neighbaaa' won over Ben Affleck's latest Dunkin' ad, which was voted second-favorite.