If you're anything like us, you know the best part about Super Bowl Sunday is the commercials. What's the Big Game without the awe-inspiring, funny-bone tickling, and tear-jerking Super Bowl ads? Adweek is your resource for everything Super Bowl ad related. From the latest news about major brands to reports on celebrity Super Bowl ad appearances, we'll keep you updated year-round. While Super Bowl Sunday is just one day, news about Super Bowl ads never stops.
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Anheuser-Busch Ends 34-Year Run as the Super Bowl’s Exclusive Alcohol Advertiser

The brewer will still run ads in the game, but rivals will be able to join for the first time since 1989.

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Did Pepsi Make the Right Move Walking Away From the Super Bowl Halftime Show?

Breaking down the missed opportunities and benefits behind the big decision.

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Pepsi Will No Longer Sponsor the Super Bowl Halftime Show

The brand is stepping away from TV's most star-studded commercial break.

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Adnatomy: How Kia’s Robo Dog Won the Super Bowl of EV Auto Ads

Kia created the ad with longtime AOR David&Goliath.

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Infographic: How Willing Are People to Use QR Codes?

Coinbase's Super Bowl ad worked. But do people like—or trust—QR codes?

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The Crypto Bowl: Did the Big Game Give Crypto Exchanges a Boost 1 Month Out?

Data behind whether FTX, eToro, Coinbase and Crypto.com's spots had staying power.

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Crypto.com, Snap Create AR Lens Based on Super Bowl Spot With LeBron James

Snapchatters can explore the NBA superstar’s virtual 2003 bedroom.

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Coinbase’s Super Bowl Ad Certainly Drove Interest. But for Who?

The results are in, and they suggest engagement didn't go far enough.

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How Coinbase Broke the Offline-to-Online Marketing Paradigm

This viral moment would make any marketing department get out the champagne to celebrate.

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How QR Codes Made Waves at the 2022 Super Bowl

Their appearances in several ads proved QR codes aren't limited to physical spaces.

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Does the Super Bowl Ad Blitz Still Make Sense?

Many brands took successful, nontraditional approaches to their campaigns.

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3 Takeaways From Last Weekend’s Livestream Concerts

While in-person, Super Bowl 56 had an impressive roster of virtual events pre- and post-game.

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Brands Had to Pay More for Ads on Social During Super Bowl 56

Marketers share top trends around brands’ 2022 big game social advertising.

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EVs Stole the Big Game Spotlight—Showing Auto Brands Are Committed to an All-Electric Future

Of the 7 automaker spots in the Big Game, 6 highlighted electric vehicles.