Advertisers can use different creative based on network.
How the beverage giant and UEFA are bringing soccer to growing markets, including the U.S.
Adweek caught up with flag football quarterback Diana Flores and 72andSunny's Damaune Journey about the 'Run With It.' spot from the Big Game.
Spanish-language streaming service Vix passed 30 million monthly active users.
It's more a 'Super Bowl experience' than a one-off commercial.
How Rihanna leveraged the biggest stage in the world to promote Fenty Beauty.
The brand's vp of U.S. marketing gives us a taste of the evolving Famous Orders strategy.
Recent changes in the media mix upended Super Bowl digital advertising
We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences.
The audience was up compared to last year's telecast.
With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.
After exiting tennis, only ‘authenticity’ will pull her away from family time.
Why Riri's halftime performance was the best Big Game commercial of them all.
The times may be too political to invite your gay friends over.