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Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

A survey from The Marketing Arm finds consumers want humor and celebrities in ads.

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Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Winter will sign off in February after more than 40 years in ad sales.

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Intuit TurboTax Is Returning to the Super Bowl

Intuit's software product is back with another ad from Wieden+Kennedy Portland.

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Super Bowl 56 Halftime Show Won’t Have Just One Headliner—It’ll Have 5

NFL and Pepsi have tapped Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar to perform at the 2022 show.

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5 Advertising Secrets Direct From Amazon

Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.

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NBC Has Only ‘a Few’ Super Bowl 56 Ad Units Left, 5 Months Before Game

Company has secured as much as $6.5 million per 30-second spot.

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Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game

Company will seek north of $6 million per 30-second spot.

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NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever

Company secured as much as $6 million per 30-second Big Game spot.

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Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be

The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.

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NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video

ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.

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Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon

The company is looking to leverage a 'once-in-a-lifetime' opportunity with back-to-back games and a Super Bowl in 7 months.

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CBS Breaks Post-Super Bowl Curse for New Shows, Renews The Equalizer

The Queen Latifiah-starring drama is this season’s most-watched entertainment series this season.

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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case.

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No Super Bowl Advertiser Did It Like Mountain Dew

The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.

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Amazon Alexa’s Michael B. Jordan Spot Was Tops on YouTube AdBlitz

TurboTax had the most viewed teaser ad prior to the Big Game.