Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early
A survey from The Marketing Arm finds consumers want humor and celebrities in ads.
Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement
Winter will sign off in February after more than 40 years in ad sales.
Intuit TurboTax Is Returning to the Super Bowl
Intuit's software product is back with another ad from Wieden+Kennedy Portland.
Super Bowl 56 Halftime Show Won’t Have Just One Headliner—It’ll Have 5
NFL and Pepsi have tapped Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar to perform at the 2022 show.
5 Advertising Secrets Direct From Amazon
Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.
NBC Has Only ‘a Few’ Super Bowl 56 Ad Units Left, 5 Months Before Game
Company has secured as much as $6.5 million per 30-second spot.
Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game
Company will seek north of $6 million per 30-second spot.
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
Company secured as much as $6 million per 30-second Big Game spot.
Adnatomy: How Bud Light Seltzer Lemonade’s Citrus-Filled Super Bowl Ad Came to Be
The Anheuser-Busch brand used over 5,000 lemons for the spot—some real, some fake.
NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video
ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.
Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon
The company is looking to leverage a 'once-in-a-lifetime' opportunity with back-to-back games and a Super Bowl in 7 months.
CBS Breaks Post-Super Bowl Curse for New Shows, Renews The Equalizer
The Queen Latifiah-starring drama is this season’s most-watched entertainment series this season.
Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped
The spot will be unpaused following the resolution of the case.
No Super Bowl Advertiser Did It Like Mountain Dew
The beverage brand took a gamble with its Big Game sweepstakes. Here’s why it paid off.
Amazon Alexa’s Michael B. Jordan Spot Was Tops on YouTube AdBlitz
TurboTax had the most viewed teaser ad prior to the Big Game.