Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

The game was the most-watched telecast ever, reaching 123.7 million viewers across platforms

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Super Bowl 58 was Taylor-made for ratings gold.

Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday’s Super Bowl matchup showcasing the Kansas City Chiefs’ overtime win against the San Fransisco 49ers smashed viewership records.

According to Nielsen Fast National data and Adobe Analytics, the game was the most-watched telecast ever, with 123.4 million average viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, as well as CBS Sports and NFL digital properties like NFL+.

Update: On Tuesday, Nielsen released final Super Bowl numbers, with the broadcast reaching 123.7



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