Why Nickelodeon's Super Bowl Broadcast Was a 'Sweet Victory' For Paramount

Nick's Big Game included commentary from SpongeBob and appearances by celebs like Clamuel L. Jackson

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Sunday’s Super Bowl 58 matchup between the Kansas City Chiefs and the San Fransisco 49ers got even more colorful color commentary thanks to Nickelodeon’s first alternate Super Bowl telecast, which ADWEEK is calling the slime-ulcast.

Partly in honor of SpongeBob’s 25th anniversary, the cast of the show, including SpongeBob (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke), joined CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle to call the game, with Sandy Cheeks (voiced by Carolyn Lawrence) giving updates from the sideline.

“I don’t think we’re in Las Vegas anymore, bro,” Burleson said when kicking off coverage from Bikini Bottom.

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