Plant-Based Brand Smart Dog Promises to Fix Bad Tattoos With Pop-Up Stunt
The event touts the company's new, cleaned-up label.
Billy Eichner Tells Us How to ‘IRL Again’ in Campaign for PepsiCo’s Neon Zebra Mixers
Billy Eichner stars in Neon Zebra's ad campaign, giving snarky advice on socializing in a post-pandemic world.
British Flower Brand Wants to Normalize Men Receiving Flowers
Father’s Day gifts may have evolved, but they haven’t progressed to this.
Cannabis Brands Land Short Film in Elite Tribeca X Fest, a First for Weed
The Pope of Dope documentary centers on New York's first delivery service and its flamboyant cannapreneur.
Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding
Senior leaders gave advice and 'RFP cheat sheet' during Adweek at Home.
Recess, a CBD Beverage, Created a ‘Guide to Re-entering Society’
The zine-inspired publication offers tips on post-pandemic dating and more.
These Ads Don’t Tell You What They’re Selling, and Business Is Booming
How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.
Schitt’s Creek Partnered With a Yarn Brand So You Can Make Your Own David Rose Sweaters
Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015. Soon they’ll have help in the [...]
Curaleaf and Scary Mommy Team Up to Break Down Stigmas Around Cannabis and Parenting
Cobranded content hub 'Cannabis Like a Mother' aims to bust stereotypes.
Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe
With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers.