T.L. Stanley is a Los Angeles-based senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
New USTA Ads Focus on Next Gen Players in a Post-Serena World
For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also recruited an influential young voice, TikTok’s Cookiee Kawaii, to narrate the new ads [...]
Match Addresses 2023’s Dating Burnout in Its Latest Campaign
According to findings from its Singles in America survey, 64% of online daters reporting they feel burned out in their search for hookups and love.
Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’
Drawing on stories from real kids in war-torn regions, creatives wanted to retell their experiences “with the respect they deserve."
Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit
A short film called "Come Find Yourselfs At The Mall" anchors a campaign that includes quirky experiential, billboards, pop-ups and other activations from Meow Wolf’s in-house team and independent ad [...]
Whitney Cummings Gives New Meaning to Plastic Surgery in Liquid Death Campaign
The actor, comedian and podcaster busts a recycling myth for Liquid Death.
Huggies’ Body Positive Campaign Celebrates Diverse Baby Bums
The campaign targets consumers with a message that not all diapers are created equal—focusing on its curve-skimming design and adding an inclusive twist.
Lipton Debuts Its First Boozy Tea Amid a Crowded Canned Cocktail Market
New ads, under the tagline 'Your cup of (hard) tea,' say it's an obvious move for the legacy brand to add a 5% alcohol kick to its flagship beverage.
NHL Legend Tells a ‘Concussion Story’ About Domestic Violence
The campaign points out that for every NHL concussion, more than 7,000 women in Canada are estimated to suffer the same injury at the hands of an intimate partner.
What’s Wrong With This Picture? Mom’s Not In It
Canadian food giant McCain turns shutterbugs into stars for a Mother's Day campaign.
Advocacy Group Debuts Ally Hoop, a Mascot That Calls for Pay Equity in Women’s Sports
Fast and Female campaign arrives as the WNBA is set to play its first game in Canada.