Portrait of T.L. Stanley

T.L. Stanley

T.L. Stanley is a Los Angeles-based senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.

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How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

Experiential

The network staged a 'vertical premiere' for guests who watched from their hotel room balconies.

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For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration

Beer, Spirits & Cannabis

The day-long campaign celebrated New York for voting to legalize recreational cannabis.

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How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever

Brand Marketing

With record-breaking sales expected, the day is packed with virtual events, activations and advocacy.

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For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.

Plant-Based Products

The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.

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Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs

Creativity

Inspired by the chain's signature soup container, the two-wheeler is part of an Earth Day promotion.

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Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Brand Marketing

Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.

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Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021

Brand Marketing

Vice Media Group's research found most see trying new things post-pandemic as key for mental health.

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Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+

Beer, Spirits & Cannabis

But an upcoming limited-run series on the new Discovery+ streaming service aims to blow audiences away with a cannabis-spiked version of the linear TV favorite. Chopped 420 premieres, fittingly, on [...]

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Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Beer, Spirits & Cannabis

Events timed for the high holiday have grown longer and more politically active.