Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
ADM study sees more consumers and brands riding the flexitarian wave.
Mochi Ice Cream Takes a Cue From Frankenstein With Halloween Mashup Flavors
My/Mo Mochi's seasonal promo will also net some lucky fans free ice cream.
Jerry Garcia’s Cannabis Line Debuts With an Airstream and a Deadhead Ambassador
Holistic Industries collaborated with the late musician's family for Garcia Hand Picked.
Breasts Have a Lot to Say to Each Other, Especially About Cancer, in These Charming PSAs
If women’s breasts could speak to each other, what would they say? According to public service announcements from Peruvian agency Circus Grey, they’d discuss everything from meditation and menopause to [...]
Could Martha Stewart Convince Older Americans to Try CBD?
Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products.
Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds
Pro bono campaign from Edelman asks companies to imagine 'Your Brand Here.'
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
Brave Brands Are Invited to Sign up for a Brutal (but Insightful) Roasting by Comedians
Agency Humanaut, known for satire and trope busting, based its new program on celebrity roasts.
How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with [...]
RuPaul’s Drag Race Queens Create Pageant-Worthy Fashion Inspired by Barefoot Wine
The alum of RuPaul’s Drag Race modeled their show-stopping ensemble on YouTube recently as part of a promotion with Barefoot Wine, dubbed "House of Barefoot."
Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’
Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.
Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest
Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]
Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product
Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former [...]
Bryan Cranston and Aaron Paul Celebrate People’s 2020 Birthdays as Socially Distant Bots
Covid-safe stunt partnership with Drizly gives away Dos Hombres mezcal.
Mealtime Is ‘Less Wasteful, More Graceful’ in Ikea’s Elegant Ode to Kitchen Choreography
For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside [...]