How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience
The network staged a 'vertical premiere' for guests who watched from their hotel room balconies.
For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration
The day-long campaign celebrated New York for voting to legalize recreational cannabis.
How 4/20 Cannabis Marketers Are Getting More Innovative and Ambitious Than Ever
With record-breaking sales expected, the day is packed with virtual events, activations and advocacy.
10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream
From Adidas to BarkBox, savvy marketers are blazing a trail.
For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.
The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.
Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs
Inspired by the chain's signature soup container, the two-wheeler is part of an Earth Day promotion.
Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing
Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.
Iconic Pop-Up Event 29Rooms Will Return to NYC as Experiential Marketing Evolves for 2021
Vice Media Group's research found most see trying new things post-pandemic as key for mental health.
Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+
But an upcoming limited-run series on the new Discovery+ streaming service aims to blow audiences away with a cannabis-spiked version of the linear TV favorite. Chopped 420 premieres, fittingly, on [...]
Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations
Events timed for the high holiday have grown longer and more politically active.