Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls

The deal potentially puts weed marketer MariMed in front of more than 1 million music fans

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Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state—and for the industry broadly—by inking a deal as the exclusive weed sponsor at two popular Boston music venues.

The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at Fenway and Citizens House of Blues Boston.

The deal puts MariMed—which will promote its marquee flower brand, called Nature’s Heritage—on the same playing field with the venues’ existing mainstream sponsors: Jim Beam, MassMutual and Truly.

Nature’s Heritage, now the exclusive weed partner at two Boston concert halls, touts the deal via local billboards.MariMed




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