Kids Share Their Confusing Times as Burger King Campaign Returns
The third entry in the series continues to promote the fast food chain's plant-based menu items.
Oatly Offers Free Ad Space to Dairy Companies–On One Condition
Oat drink Oatly is touting its sustainability and challenging the dairy industry to show its carbon footprint.
Oatly and Minor League Baseball are ‘Down to Clown’ in Unique Partnership
The multiyear Oatly-MiLB relationship, announced today, kicked off recently at 120 stadiums in the U.S. and Canada with recognizable hallmarks like on-site branding and media, sampling and swag giveaways.
Got Wood Milk? Aubrey Plaza’s Artisanal Venture Spoofs Plant-Based Alternatives to Dairy
The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.
Impossible Foods Latches Onto Tiny Food Trend to Tout Eco-Friendly Footprint
Several short teaser videos tout eco-friendly stats that say Impossible Foods use 92% less water, 96% less land and 91% less greenhouse gas emissions to produce than animal beef.
Just Egg Supports Drag Brunch in Tennessee as Anti-LGBTQ Law Takes Effect
Calling the new law “a thinly veiled attempt to divide people and communities,” Just Egg executives say this is the first in a series of brand-backed events that will take [...]
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Veganuary Recruits 300-Plus Brand Partners and Drops an ’80s-Style PSA for Its 2023 Campaign
The nonprofit group also launches its first podcast and YouTube series.
Hotline Hijinks: JB Smoove Slays Your Excuses for Not Eating Plant-Based Eggs
Smoove, a loud-and-proud vegan who started narrating the brand's "Really Good Eggs" commercials in 2021, has expanded his role to be front and center in the first wave of ads [...]
Top 10 Plant-Based Food Marketing Moves of 2022
As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive, clutter-busting, strategic marketing is more important than ever.
Plant-Based Eaters: Oatly Has an Emotional Support Hotline You Can Call on Thanksgiving
This holiday is a potentially stressful one for non-meat eaters, so the brand is here to help.
Plant-Based Brand Wholly Veggie Drops a Heavy Metal Anthem for Healthy Eating
The goal was to grab attention in a crowded plant-based food space, while aiming to put Wholly Veggie in league with powerhouse competitors like Totino’s, TGIF and other staples in [...]
Impossible Foods Hires Ad Agency Vet as First CMO as Faux Meat Category Falters
Sims, leaving her current gig at Deloitte Digital and joining Impossible in January, has marching orders that include building awareness, spiking trial and, in a broader sense, lighting a path [...]
Vegan Competition Show Cooks Up Plant-Based Dishes and Breaks Down Stigmas
The show, a three-part contest to name the “hottest vegan chef,” is distributed on Roku, Apple TV and Amazon Fire via UnchainedTV, a free vegan-centric network. Billed as a groundbreaker [...]