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Alpha Foods’ Seed Kits Show Consumers What Its Plant-Based Products Are Made Of

Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? [...]

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NBA’s DeAndre Jordan Spreads the Gospel of Going Plant-Based With His Show, Cooking Clean

Sponsors Bounty, Beyond Meat and Just Egg are baked into its 8 episodes.

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Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms

Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall. The brand [...]

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Life After Lockdown Is Odd, Burger King Says, So You Might as Well Eat a Meatless Whopper

The chain's darkly funny new campaign plays on the "confusing times" as the pandemic nears its end.

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How 4 Plant-Based Food Brands Are Flexing Their Eco-Friendly Benefits for Earth Day

Silk is offering free counseling around the anxiety of climate change, as Impossible, Just Egg and more spark discussion.

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For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.

The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.

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With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk

A new marketing push aims to show viewers that almond milk is grown, not made.

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Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.

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Plant-Based Food Continued to Sprout During the Pandemic

During a period when more people have been eating the majority of their meals at home, research indicates sales of plant-based food grew twice as much as the total U.S. [...]

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Eco-Friendly Koh Hires Fever-Tree’s Global Marketing Head for UK Push

Vince Lawson's role is part of the cleaning product brand's international expansion.

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Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy

The psychographic target of the new work, which will mark Impossible’s first nationwide TV media buys, is the traditional meat lover.

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This Vest Will Literally Keep Your Nuggets Warm, Says German Food Brand

LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking.

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Wait, Swedish Meatballs Aren’t Really Swedish? They Are Now, Ikea Says

Three years after Sweden credited the dish to Turkey, Ikea has a plant-based rebuttal.

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Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]