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Daiya Goes Heavy on the Drama in Film Noir-Style Ads for Plant-Based Cheese

In intentionally over-the-top spots, distressed characters have to deal with dry toast and plain chips.

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How PLNT Burger Aims to Turn the Masses Onto Fake Meat

The plant-based restaurant chain plans to have 30 locations by the end of 2023.

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There’s No Chicken in This Frozen Dessert Bar? Oatly Messes With Consumers’ Heads in New Ads

Consumers who thought they were sampling a conventional chocolate-covered frozen treat are predictably confused.

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Just Egg Amps Up Its Outreach at Major Summer Music Festivals

From Bonnaroo to the Electric Daisy Carnival to Primavera Sound, Just Egg puts its sampling program on the mainstage.

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Dr. Praeger’s Debuts ‘Simplified’ Campaign With New AOR Wheelhouse Labs

A legacy in the space has chosen an emerging agency with Hollywood ties.

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Daring Debuts ‘Saucy’ Ads for Faux Chicken With Honeymooners Kourtney Kardashian and Travis Barker

The meat alternative brand aims to drift off Barker's vegan lifestyle and Kardashian's publicly stated interest in plant-based eating, not to mention the couple's massive combined social reach.

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As Dairy Loses Its Sparkle, Oatly Pushes for Plant-Based Drinks to Be Part of School Meals

Oatly is campaigning to add plant-based drinks to school meals in Europe.

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The Vegan Advert Too Distressing for TV

Banned by the ASA, the campaign features images of animals alongside three adults eating meat.

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This Brand Aims to See the Funny Side of Plant-Based Food

Inside Peas of Heaven's first campaign.

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Beyond Meat Adds Kim Kardashian to Its Celeb Stable as ‘Chief Taste Consultant’

The gig, at least initially, revolves around using Kardashian’s recipes in the Beyond newsletter, which will contain exclusive offers and discounts, along with launching yet-to-be-described 'engaging creative content.'

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Not a World Class Athlete or Hollywood Action Star? Just Egg Says You Can Still Eat Like One

The latest incarnation of 'Really Good Eggs' from agency of record Mythology aims to democratize plant-based eating.

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Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store

Co-founded by a former Blue Apron employee, the brand aims to make vegan living more accessible.

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What in the World Is Mycoprotein? Let Drew Barrymore’s Animated Avatar Explain

The move comes as the British-born Quorn, a long-time favorite with vegans and vegetarians on both sides of the pond, has been expanding its American presence and targeting the growing [...]

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Plant-Based Eaters Face Their Horrified Younger Selves in Beyond Meat Jerky’s Funny New Ads

For it's first-ever national campaign, the brand reminds us of how much we've evolved.

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Kevin Hart Time Travels to Hype Beyond Meat for Every Era’s Backyard Barbecue

While Hart and his co-stars switch outfits, jewelry, catch phrases and hairstyles to match different decades, the message about eco-friendly faux meat stays the same.