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For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.

The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.

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With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk

CPG & Grocery

A new marketing push aims to show viewers that almond milk is grown, not made.

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Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Plant-Based Products

Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.

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Plant-Based Food Continued to Sprout During the Pandemic

Plant-Based Products

During a period when more people have been eating the majority of their meals at home, research indicates sales of plant-based food grew twice as much as the total U.S. [...]

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Eco-Friendly Koh Hires Fever-Tree’s Global Marketing Head for UK Push

Vince Lawson's role is part of the cleaning product brand's international expansion.

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Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy

The psychographic target of the new work, which will mark Impossible’s first nationwide TV media buys, is the traditional meat lover.

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This Vest Will Literally Keep Your Nuggets Warm, Says German Food Brand

LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking.

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Wait, Swedish Meatballs Aren’t Really Swedish? They Are Now, Ikea Says

Three years after Sweden credited the dish to Turkey, Ikea has a plant-based rebuttal.

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Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]

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This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- [...]

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Meat Eaters and Plant-Based Food Fans Finding Love Together Is a Long Shot

But Sweet Earth and OkCupid study says there's hope.

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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.

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As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works

The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and [...]

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If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You

British brand Allplants continues the judgment-free tone of marketing around Veganuary.

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Veganuary, a Movement to Skip Meat and Dairy, Has Grown 50% in 2021, Attracting 100 Brands

Tabitha Brown, a small-town North Carolina native turned vegan influencer, grew up eating whatever was put in front of her, which sometimes included squirrel, turtle and opossum. “Don’t judge me, [...]