Plant-Based Brand Smart Dog Promises to Fix Bad Tattoos With Pop-Up Stunt
The event touts the company's new, cleaned-up label.
Alpha Foods’ Seed Kits Show Consumers What Its Plant-Based Products Are Made Of
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? [...]
NBA’s DeAndre Jordan Spreads the Gospel of Going Plant-Based With His Show, Cooking Clean
Sponsors Bounty, Beyond Meat and Just Egg are baked into its 8 episodes.
Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms
Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall. The brand [...]
Life After Lockdown Is Odd, Burger King Says, So You Might as Well Eat a Meatless Whopper
The chain's darkly funny new campaign plays on the "confusing times" as the pandemic nears its end.
How 4 Plant-Based Food Brands Are Flexing Their Eco-Friendly Benefits for Earth Day
Silk is offering free counseling around the anxiety of climate change, as Impossible, Just Egg and more spark discussion.
For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.
The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.
With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk
A new marketing push aims to show viewers that almond milk is grown, not made.
Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing
Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.
Plant-Based Food Continued to Sprout During the Pandemic
During a period when more people have been eating the majority of their meals at home, research indicates sales of plant-based food grew twice as much as the total U.S. [...]
Eco-Friendly Koh Hires Fever-Tree’s Global Marketing Head for UK Push
Vince Lawson's role is part of the cleaning product brand's international expansion.
Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy
The psychographic target of the new work, which will mark Impossible’s first nationwide TV media buys, is the traditional meat lover.
This Vest Will Literally Keep Your Nuggets Warm, Says German Food Brand
LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking.
Wait, Swedish Meatballs Aren’t Really Swedish? They Are Now, Ikea Says
Three years after Sweden credited the dish to Turkey, Ikea has a plant-based rebuttal.
Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?
The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]