Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store
Co-founded by a former Blue Apron employee, the brand aims to make vegan living more accessible.
What in the World Is Mycoprotein? Let Drew Barrymore’s Animated Avatar Explain
The move comes as the British-born Quorn, a long-time favorite with vegans and vegetarians on both sides of the pond, has been expanding its American presence and targeting the growing [...]
Plant-Based Eaters Face Their Horrified Younger Selves in Beyond Meat Jerky’s Funny New Ads
For it's first-ever national campaign, the brand reminds us of how much we've evolved.
Kevin Hart Time Travels to Hype Beyond Meat for Every Era’s Backyard Barbecue
While Hart and his co-stars switch outfits, jewelry, catch phrases and hairstyles to match different decades, the message about eco-friendly faux meat stays the same.
Oatly’s Editorial Team Aims to Break Storytelling as We Know It
The oat milk brand's editorial director on breaking storytelling as we know it.
Burger King Explores ‘Even More’ Confusion to Promote Meat-Free Menu
The global campaign follows up last year's 'Confusing Times' work.
Just Egg Trolls Congressmen for Denying Climate Change and Failing to Protect the Planet
The brand is using Earth Month as a way to draw attention to global warming and urge consumers to get involved.
Plant-Based Food Tops $7.4 Billion in Sales, but Has the Market Hit Peak Fake Meat?
American grocery shoppers filled their carts with $7.4 billion worth of plant-based food in 2021, a 6% bump from 2020 and a 54% increase over the last three years, according [...]
Tracking the Future of Food: The Latest News in Plant-Based Products and Meat Alternatives
Beyond Meat and PepsiCo drop their first collaboration, while mycelium player Meati launches direct-to-consumer faux chicken
Plant-Based Nuggets That Taste Good? When Chickens Fly
The prank for Nuggs, a plant-based food brand from Simulate, aimed to make a splash for a product that’s new to the Canadian market. Its concept came from a brief [...]
Alt Protein Is All the Rage as New Fermented Fungi Product Hits Whole Foods
The new partnership gives Nature’s Fynd a significant boost in mainstream distribution—which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform—for its sausage alternative.
Stressed Consumers Are Cutting Back on Expensive Plant-Based Meats
They're ditching old product staples as inflation rises, a study finds.
Burger King’s Optical Illusion Wants to Trick Meat Eaters Into Trying Plant-Based Food
Burger King's ads reveal how closely plant-based items can mirror meat.
Vegan Kids Can Finally Enjoy Animal-Shaped Nuggets
The new plant-based nuggets have been molded to resemble vulnerable and critically endangered animals such as black rhinos, Galapagos tortoises, right whales and polar bears.
Burger King Highlights the Plight of People Who Share a Name With Celebrities
Burger King introduces people who are often confused for their famous namesakes, just as its plant-based Whopper might be.