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Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients

Plant-Based Products

Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats.The [...]

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McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point

Plant-Based Products

McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]

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Pizza Hut Adds Plant-Based Meat to the Menu, Marking a First for National Pizza Chains

Plant-Based Products

Pizza Hut announced today it has added two Beyond Meat items to its menu, becoming the first national pizza chain to jump on the plant-based protein trend at locations across [...]

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McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger

The McDonald's Chicken Sandwich and McPlant will be available sometime next year.

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Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

Plant-Based Products

ADM study sees more consumers and brands riding the flexitarian wave.

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Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Plant-Based Products

Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.

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Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’

Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.

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Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe

Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism.

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As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years

Legacy plant-based brand, acting more like a scrappy startup, launches first connected TV ad.

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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.

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Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.

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Beyond Meat Launches DTC Site Amid a Year of Tremendous Growth

Now in 26,000 retailers, the brand will test new plant-based products via ecommerce.

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Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

The event promoted the launch of premade patties in grocery stores this week.

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Ikea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant Balls

Retail giant Ikea is jumping into the faux-meat space, putting a spin on its popular Swedish meatballs that it’s calling plant balls. While that might not sound like haute cuisine, [...]