Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients
Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats.The [...]
McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point
McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]
Pizza Hut Adds Plant-Based Meat to the Menu, Marking a First for National Pizza Chains
Pizza Hut announced today it has added two Beyond Meat items to its menu, becoming the first national pizza chain to jump on the plant-based protein trend at locations across [...]
McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger
The McDonald's Chicken Sandwich and McPlant will be available sometime next year.
Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
ADM study sees more consumers and brands riding the flexitarian wave.
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’
Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.
Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe
Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism.
As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years
Legacy plant-based brand, acting more like a scrappy startup, launches first connected TV ad.
As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche
Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]
Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients
Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.
Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat
The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.
Beyond Meat Launches DTC Site Amid a Year of Tremendous Growth
Now in 26,000 retailers, the brand will test new plant-based products via ecommerce.
Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash
The event promoted the launch of premade patties in grocery stores this week.
Ikea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant Balls
Retail giant Ikea is jumping into the faux-meat space, putting a spin on its popular Swedish meatballs that it’s calling plant balls. While that might not sound like haute cuisine, [...]