For Earth Day, Beyond Meat Will Take Over an Entire Carl’s Jr.
The stunt and nationwide promotion highlight the plant-based burger's light eco footprint.
With Sales Up, Silk Looks to Turn More Shoppers to Plant-Based Milk
A new marketing push aims to show viewers that almond milk is grown, not made.
Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing
Steve Turner, a TBWA\Media Arts Lab alum, joins the plant-based burger maker as chief experience officer.
Plant-Based Food Continued to Sprout During the Pandemic
During a period when more people have been eating the majority of their meals at home, research indicates sales of plant-based food grew twice as much as the total U.S. [...]
Eco-Friendly Koh Hires Fever-Tree’s Global Marketing Head for UK Push
Vince Lawson's role is part of the cleaning product brand's international expansion.
Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy
The psychographic target of the new work, which will mark Impossible’s first nationwide TV media buys, is the traditional meat lover.
This Vest Will Literally Keep Your Nuggets Warm, Says German Food Brand
LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking.
Wait, Swedish Meatballs Aren’t Really Swedish? They Are Now, Ikea Says
Three years after Sweden credited the dish to Turkey, Ikea has a plant-based rebuttal.
Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?
The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]
This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly
Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb’s up to a new yogurt that’s neither plant- [...]
Meat Eaters and Plant-Based Food Fans Finding Love Together Is a Long Shot
But Sweet Earth and OkCupid study says there's hope.
Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads
Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.
As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works
The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and [...]
If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
British brand Allplants continues the judgment-free tone of marketing around Veganuary.
Veganuary, a Movement to Skip Meat and Dairy, Has Grown 50% in 2021, Attracting 100 Brands
Tabitha Brown, a small-town North Carolina native turned vegan influencer, grew up eating whatever was put in front of her, which sometimes included squirrel, turtle and opossum. “Don’t judge me, [...]