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Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store

Co-founded by a former Blue Apron employee, the brand aims to make vegan living more accessible.

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What in the World Is Mycoprotein? Let Drew Barrymore’s Animated Avatar Explain

The move comes as the British-born Quorn, a long-time favorite with vegans and vegetarians on both sides of the pond, has been expanding its American presence and targeting the growing [...]

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Plant-Based Eaters Face Their Horrified Younger Selves in Beyond Meat Jerky’s Funny New Ads

For it's first-ever national campaign, the brand reminds us of how much we've evolved.

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Kevin Hart Time Travels to Hype Beyond Meat for Every Era’s Backyard Barbecue

While Hart and his co-stars switch outfits, jewelry, catch phrases and hairstyles to match different decades, the message about eco-friendly faux meat stays the same.

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Oatly’s Editorial Team Aims to Break Storytelling as We Know It

The oat milk brand's editorial director on breaking storytelling as we know it.

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Burger King Explores ‘Even More’ Confusion to Promote Meat-Free Menu

The global campaign follows up last year's 'Confusing Times' work.

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Just Egg Trolls Congressmen for Denying Climate Change and Failing to Protect the Planet

The brand is using Earth Month as a way to draw attention to global warming and urge consumers to get involved.

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Plant-Based Food Tops $7.4 Billion in Sales, but Has the Market Hit Peak Fake Meat?

American grocery shoppers filled their carts with $7.4 billion worth of plant-based food in 2021, a 6% bump from 2020 and a 54% increase over the last three years, according [...]

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Tracking the Future of Food: The Latest News in Plant-Based Products and Meat Alternatives

Beyond Meat and PepsiCo drop their first collaboration, while mycelium player Meati launches direct-to-consumer faux chicken

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Plant-Based Nuggets That Taste Good? When Chickens Fly

The prank for Nuggs, a plant-based food brand from Simulate, aimed to make a splash for a product that’s new to the Canadian market. Its concept came from a brief [...]

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Alt Protein Is All the Rage as New Fermented Fungi Product Hits Whole Foods

The new partnership gives Nature’s Fynd a significant boost in mainstream distribution—which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform—for its sausage alternative.

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Stressed Consumers Are Cutting Back on Expensive Plant-Based Meats

They're ditching old product staples as inflation rises, a study finds.

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Burger King’s Optical Illusion Wants to Trick Meat Eaters Into Trying Plant-Based Food

Burger King's ads reveal how closely plant-based items can mirror meat.

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Vegan Kids Can Finally Enjoy Animal-Shaped Nuggets

The new plant-based nuggets have been molded to resemble vulnerable and critically endangered animals such as black rhinos, Galapagos tortoises, right whales and polar bears.

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Burger King Highlights the Plight of People Who Share a Name With Celebrities

Burger King introduces people who are often confused for their famous namesakes, just as its plant-based Whopper might be.

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