Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet.
One man says it “shows I’m a moral person,” while another proudly points to his “V” for vegan tattoo and a woman adds: “I would never consider eating meat again—sometimes I get disgusted watching people eat a steak or a cheeseburger.”
Yet moments later, these same test subjects change their tune entirely, professing that “meat is like a religion for me,” “when I see someone eat a salad, I just feel sorry for them,” and “I truly believe that meat can heal the rift in this country.”
They also, apparently, scarf down a massive “100% real beef” and cheese sandwich made with Steak-umm.
Except
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in