Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs

'Wiener Wonderland' kicks off 12 days of hokey content leading to a New York popup

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She’s a single mom who’s down on her luck. He’s a competitive eater who’s searching for love. What happens when fate brings them together in an ad for Impossible Foods?

It’s a meat cute … get it?

Inspired by the cheesy Hallmark movie cannon and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called “Wiener Wonderland.”

In addition to providing a sneak peek of a new product—the plant-based brand’s first hot dog—the work debuts a rom-com trailer that takes its cues from wildly popular cable TV flicks.

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