Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
She’s a single mom who’s down on her luck. He’s a competitive eater who’s searching for love. What happens when fate brings them together in an ad for Impossible Foods?
It’s a meat cute … get it?
Inspired by the cheesy Hallmark movie cannon and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called “Wiener Wonderland.”
In addition to providing a sneak peek of a new product—the plant-based brand’s first hot dog—the work debuts a rom-com trailer that takes its cues from wildly popular cable TV flicks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in