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Impossible Foods, having declared its meat bona fides in past advertising, zeroes in on carnivores and flexitarians in a new campaign with a musical long-form video as its centerpiece.
“Making Meat History,” a pun-filled, lyrical walk through time directed by RSA’s Jake Scott, will debut during Sunday night’s 76th Annual Tony Awards on CBS and run nationally in AMC Theaters. It may air again on linear TV in the coming months, with the plant-based brand considering placement on big-tent programming like live sports and entertainment.
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