Plant-Based Products

Cultivated Meat Brand Writes a Marketing Primer for American Debut

Good Meat, which pioneered cell-cultured chicken sales in Singapore, is one of two companies launching product in the U.S.

jose-andres-good-meat-2023 — José Andrés preps Good Meat's cultivated chicken, which has been added to the menu in limited quantities at his Peruvian restaurant China Chilcano.Good Meat

By T.L. Stanley

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Diners at the José Andrés hotspot called China Chilcano—a funky, neon-lit Peruvian restaurant in Washington D.C.—will be among the first in the U.S. to try cultivated meat beginning today.

On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: “Anticuchos de Pollo,” grilled cell-cultivated chicken skewers marinated in anticucho sauce and served with native potatoes and Amarillo chimichurri. The dish comes via a partnership between Andrés and food tech startup Good Meat.

“The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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