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Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season.
And while each is sassy, snarky and on-brand in its own way–intentionally lo-fi on one end and boosted by AI on the other—the collective impact could turn the heat up to a rolling boil in the ongoing dairy wars.
Oatly has launched “Update Milk,” where the irreverent brand hacks into decades of milk’s history in media and entertainment, from vintage commercials and cartoons to educational filmstrips and reality TV.
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