Oatly Introduces Minor League Baseball's Newest Team: the Malmö Oat Milkers

Representing Oatly's hometown, the team will appear at MiLB games throughout the 2024 season

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s official: Long a 120-team league, Minor League Baseball (MiLB) just added a 121st team. Continuing the recent partnership between oat milk brand Oatly and MiLB, the Malmö Oat Milkers will make their debut in the 2024 season.

Representing Oatly‘s hometown in Sweden, the Oat Milkers will be a rotating cast, with each of MiLB’s 120 teams playing one game this season sporting the Malmö uniforms.

Expanding on Oatly’s presence throughout MiLB stadiums in recent months, Oat Milkers events will feature interactive game experiences from the brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in