His Pabst Tweet Got Him Fired. But That’s Not the Part He Regrets Most
After his 'eating ass' brand tweet blew up, Corey Smale saw how a joke can affect co-workers 'up and down' an organization.
Whiskey Brand Creates Booze-Free Stunt For ‘Rye January’ as Drinkers Cut Back on Alcohol
1 in 5 Americans are say they're abstaining to some degree this month for a phenom Morning Consult dubs 'Damp January'.
Seeking Growth, Pernod Ricard Doubles Down on Media
Pam Forbus, CMO for North America, explains the spirits maker's new direction.
Corona’s New Beer Adds Vitamin D, Removes Alcohol
Corona Sunbrew 0.0% brings some sunshine in a bottle during the dreary winter months.
For Dry January, Heineken Debunks the Myth That Giving Up Booze Is No Fun
Heineken says Dry January can be just as fun as drinking alcohol in social situations.
Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer
It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]
Pabst Blue Ribbon Deletes Tweets About ‘Eating Ass,’ Saying They Were ‘in Poor Judgment’
The brand tried making cracks at Dry January's expense.
Adweek Staffers Share Their Favorite Stories of 2021
Complete with passion projects, breaking new marketing ground and feel-good moments.
Here’s How People Feel About Boozy Holiday Office Parties and Family Gatherings
According to a recent survey, 70% of people think there’s too much booze served at employer-sponsored holiday parties, and 54% said a relative's drunken antics "changed the family dynamic."
Kate Hudson Mixes Chronic Holiday Cocktails With King St. Vodka and THC-Laced Cann
The star-studded video breaks ground by featuring the popular “social tonic” as a key ingredient in a festive adult refreshment.
Johnnie Walker Supports Social Venues With International Initiative ‘The Walkers’
The campaign will run across 10 countries featuring local artists aiming to revive spaces impacted by pandemic restrictions.
Why Athletes Defied Brazil’s Laws to Perform a 135-Meter High Stunt
'The Mountain Intervention' stunt performed for Cerveza Patagonia saw 10 athletes walk the highline in São Paulo, Brazil.
These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos
The brand is named after a tattoo artist in Hawaii.
Heineken Provides Free Beer as Placeholder Christmas Presents
1,500 packages will be available in the fortnight run-up to Christmas.
Miller High Life’s DIY Kit Lets Consumers Build Their Own Gingerbread Dive Bars
The limited-edition kit puts an adult spin on the traditional gingerbread house.