Today's alcohol brands have a lot to consider when developing marketing campaigns for alcohol products, including ensuring the campaign is targeted to people of legal drinking age and that no drinking among youth is portrayed or glamorized. They must also avoid the promotion of alcohol use that leads to risky drinking behaviors, or they will face serious fines from the Federal Trade Commission (FTC). This page highlights news and trends, regulations, and standout campaigns in the alcoholic beverage and cannabis verticals, including studies on cannabis and alcohol consumption and other news making headlines across the alcohol industry.
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Serena Williams Channels Caddyshack as the Star of Michelob’s Super Bowl Teaser

Michelob Ultra—and brand ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams and Succession star Brian Cox play golf at Bushwood Country [...]

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Anheuser-Busch Cuts Down on Super Bowl 57 Buys With Just 3 Minutes of Air Time

Budweiser goes regional, while a Bud Light relaunch hints at long-term sports marketing strategy.

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To Dine For Podcast: Master Whiskey Blender Victoria Eady Butler

In this week’s episode of To Dine For, host Kate Sullivan is joined by Victoria Eady Butler, Master Blender at Uncle Nearest Premium Whiskey.

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Heineken 0.0 Is Bringing Nonalcoholic Beer to the Super Bowl

In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. [...]

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Molson Coors’ Miller Lite and Coors Light Vie for Super Bowl Limelight

The brewer wants to make the most of its first Big Game spot in more than three decades.

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Marketing Morsels: The Brand That Made Fetch Happen and More

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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Ketel One Goes Glam for a New Global Campaign as Vodka Sales Rise

“Born to Cocktail” launches this weekend in the U.S., with a rollout planned in the next few months across Canada, Brazil and Western Europe.

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Rémy Cointreau Toasts Rémy Martin With Super Bowl Ad

The French spirits company buys a third round of Big Game spots and takes its shot at football's largest audience.

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Molson Coors Debuts Its First Booze-Free Canned Cocktails for Moderation-Minded Drinkers

The liquor giant, home to a raft of well-known brands including Miller Lite, Molson Canadian and Vizzy Hard Seltzer, aims to carve out its own lane in the fast-growing non-alcoholic [...]

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Rémy Martin Celebrates the Family Spirit of the Lunar New Year

“The Lunar New Year Family Spirit” campaign brings back fashion influencer Jessica Wang and Michelin-starred chef Brandon Jew, who once again appear in vibrant photos from Hong Kong-born photographer Michelle [...]

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Sam Adams Uses Frigid Dunk Tank Taste Test to Hype Non-Alcoholic Beer

The outdoor stunt, orchestrated by Samuel Adams’ Just the Haze, coincides with the annual Dry January temperance movement but also kicks off a longer-term marketing push for the nascent non-alcoholic [...]

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Marketing Morsels: Angel Soft’s New Mascot, M&M’s All-Female Packs and More

British Airways is inviting people to stand up for their vacation.

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Stella Artois Created a Giant Mural of Naked People to Sell Beer

Stella Artois' strategy for grabbing attention? Get naked on a billboard.

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Why Martha Stewart Is Using Tito’s to Clean Her Home This January

The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka.

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Adweek’s 22 Most Popular Stories of 2022

Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.