Today's alcohol brands have a lot to consider when developing marketing campaigns for alcohol products, including ensuring the campaign is targeted to people of legal drinking age and that no drinking among youth is portrayed or glamorized. They must also avoid the promotion of alcohol use that leads to risky drinking behaviors, or they will face serious fines from the Federal Trade Commission (FTC). This page highlights news and trends, regulations, and standout campaigns in the alcoholic beverage and cannabis verticals, including studies on cannabis and alcohol consumption and other news making headlines across the alcohol industry.

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Brave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market

Andrew Katz of Athletic Brewing Company on the evolving alcohol-free beer scene.

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Brands Rush Into Football Season With Early Campaigns

Visa, Amazon Prime Video, Lowe's and PepsiCo are among the companies scoring points with football fans.

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VMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad

As the first spirits sponsor, Bacardi will embed itself into nearly every corner of the MTV Video Music Awards.

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Gran Coramino Tequila Recreates Goodfellas Scene With Ad Starring Kevin Hart

Kevin Hart’s Gran Coramino Tequila is paying tribute to Goodfellas with a 'Club Coramino' ad starring the comedian and his wife, Eniko Hart.

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Bud Light Appeals to NFL Fans as It Attempts to Rebuild After Controversy 

Bud Light, a longtime NFL sponsor, speaks to real football fans as it attempts to rebuild its business after backlash to its partnership with Dylan Mulvaney.

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C. Mondavi & Family Launches Aviana Wine Collection With AR Labels

An augmented reality experience brings the character on each bottle to life.

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Hennessy, Hip-Hop’s Favorite Drink, Toasts Nas and the Genre He Helped Shape

Hennessy continues its longtime partnership with rap icon Nas to celebrate hip-hop's 50th anniversary

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La La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal Odyssey

Hennessy X.O's Odyssey campaign continues with a 7-minute film from Academy Award-winning director Damien Chazelle.

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Desperados Just Released a Summer Earworm With App That Turns Dance Moves Into Rewards

Desperados' membership app turns users' dance moves into rewards.

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Cindy Crawford Reimagines Super Bowl Pepsi Ad for Raunchy ‘Margarita Song’

Crawford makes a campy cameo in a bawdy rap video that does double duty as an ad for Casamigos and BlendJet.

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F1 World Champion Max Verstappen Is Tired of Being the Designated Driver in Heineken Ad

Heineken is using its ongoing partnership with F1 to promote responsible driving and its nonalcoholic 0.0.

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Usher’s Got Moves and Melodies in Rémy Martin’s Global Campaign 

Rémy Martin continues its partnership with Usher by debuting his new single and launching immersive activations.

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Life in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy Image

The startup is aiming at millennials and Gen Z with ads intended to be "sexy without being too serious."

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Scotland’s Top Lager Tennent’s Returns to Big Brand Campaigns

New ad will introduce 'Dedicated to You' as the brand platform.

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Diageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands

Tested on Smirnoff and Don Julio Tequila, the platform was created by creative tech agency Phantom.