Michelob Ultra—and brand ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams and Succession star Brian Cox play golf at Bushwood Country [...]
Budweiser goes regional, while a Bud Light relaunch hints at long-term sports marketing strategy.
In this week’s episode of To Dine For, host Kate Sullivan is joined by Victoria Eady Butler, Master Blender at Uncle Nearest Premium Whiskey.
In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. [...]
The brewer wants to make the most of its first Big Game spot in more than three decades.
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]
“Born to Cocktail” launches this weekend in the U.S., with a rollout planned in the next few months across Canada, Brazil and Western Europe.
The French spirits company buys a third round of Big Game spots and takes its shot at football's largest audience.
The liquor giant, home to a raft of well-known brands including Miller Lite, Molson Canadian and Vizzy Hard Seltzer, aims to carve out its own lane in the fast-growing non-alcoholic [...]
“The Lunar New Year Family Spirit” campaign brings back fashion influencer Jessica Wang and Michelin-starred chef Brandon Jew, who once again appear in vibrant photos from Hong Kong-born photographer Michelle [...]
The outdoor stunt, orchestrated by Samuel Adams’ Just the Haze, coincides with the annual Dry January temperance movement but also kicks off a longer-term marketing push for the nascent non-alcoholic [...]
British Airways is inviting people to stand up for their vacation.
Stella Artois' strategy for grabbing attention? Get naked on a billboard.
The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka.
Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.