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Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else

The Busch Light Ice Shanty will be available for rent throughout the winter months.

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Anheuser-Busch’s New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers

Experts question whether the new design is simple enough for the digital age.

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His Pabst Tweet Got Him Fired. But That’s Not the Part He Regrets Most

After his 'eating ass' brand tweet blew up, Corey Smale saw how a joke can affect co-workers 'up and down' an organization.

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Whiskey Brand Creates Booze-Free Stunt For ‘Rye January’ as Drinkers Cut Back on Alcohol

1 in 5 Americans are say they're abstaining to some degree this month for a phenom Morning Consult dubs 'Damp January'.

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Seeking Growth, Pernod Ricard Doubles Down on Media

Pam Forbus, CMO for North America, explains the spirits maker's new direction.

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Corona’s New Beer Adds Vitamin D, Removes Alcohol

Corona Sunbrew 0.0% brings some sunshine in a bottle during the dreary winter months.

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For Dry January, Heineken Debunks the Myth That Giving Up Booze Is No Fun

Heineken says Dry January can be just as fun as drinking alcohol in social situations.

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Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer

It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]

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Pabst Blue Ribbon Deletes Tweets About ‘Eating Ass,’ Saying They Were ‘in Poor Judgment’

The brand tried making cracks at Dry January's expense.

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Adweek Staffers Share Their Favorite Stories of 2021

Complete with passion projects, breaking new marketing ground and feel-good moments.

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Here’s How People Feel About Boozy Holiday Office Parties and Family Gatherings

According to a recent survey, 70% of people think there’s too much booze served at employer-sponsored holiday parties, and 54% said a relative's drunken antics "changed the family dynamic."

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Kate Hudson Mixes Chronic Holiday Cocktails With King St. Vodka and THC-Laced Cann

The star-studded video breaks ground by featuring the popular “social tonic” as a key ingredient in a festive adult refreshment.

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Johnnie Walker Supports Social Venues With International Initiative ‘The Walkers’

The campaign will run across 10 countries featuring local artists aiming to revive spaces impacted by pandemic restrictions.

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Why Athletes Defied Brazil’s Laws to Perform a 135-Meter High Stunt

'The Mountain Intervention' stunt performed for Cerveza Patagonia saw 10 athletes walk the highline in São Paulo, Brazil.

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These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos

The brand is named after a tattoo artist in Hawaii.